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Triggered vs. Scheduled? Here’s How to Nail SMS Mobile Marketing

Optimove

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? You need to be combing them for maximum marketing impact. The thing is, some marketers are still using just one or the other.

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The Complete Retail Customer Experience Guide

InMoment XI

Word-of-Mouth Marketing Satisfied customers become brand ambassadors, sharing their positive experiences through word-of-mouth marketing. A brand that consistently delivers excellent retail customer experiences is more likely to benefit from positive word-of-mouth marketing, expanding its customer base organically.

Retail 260
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Predictive Analytics Examples that Demonstrate Its Impact on Customer Experience

InMoment XI

Put simply: it involves analyzing current and historical data to make predictions about future events or trends. With predictive analytics, marketers can identify which customers are most likely to be interested in additional products or services, creating more opportunities for successful cross-selling and up-selling.

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30 Best Post-Event Survey Questions to Ask

SurveySparrow

Wondering what post-event survey questions you can ask your event attendees? Looking for opportunities to plan and improve future events with surveys? Post-event surveys are invaluable in that they help reveal the key insights you need to enhance the performance of an event. What is a Post-Event Survey?

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What You Need to Know About Direct Mail Marketing In the Digital Age

Hallmark Business Connections

With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. And though direct mail marketing doesn’t provide the immediacy of digital channels, it does offer reach and engagement not often found with email.

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Why is Attribution Such an Important Question in Marketing?

DemandJump

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. Marketing attribution by definition is the process of understanding consumer behavior by studying how customers interact with your content, especially before a purchase or buying decision.

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Unplugging to Connect: How Community Impacts Your Business

Gainsight

We do this through Pulse events and wanted to create this with our Community Unplugged event. Nick Mehta, CEO at Gainsight and Kellie Capote, Chief Customer Officer at Gainsight kicked off the event and dove deep into why communities are important within the workplace and how to start building them.