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InMoment (integrated) Experience: Changing The Game

InMoment XI

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. Studies have shown that companies that engage with customer feedback can see up to a 5-10% increase in customer retention rates.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

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Next-Level Customer Engagement: Advanced Tactics for E-Commerce Loyalty and Retention

CSM Magazine

But as the industry matures, so does the challenge of keeping customers loyal and engaged. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. It makes the experience fun, engaging, and, most importantly, rewarding.

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The Biggest Challenges For Businesses Wanting To Attract And Retain Customers

CSM Magazine

With the advent of digital technology and social media, customer expectations are higher than ever. Utilise surveys, focus groups, and social media analytics to gather insights into customer preferences and behaviours. Businesses must navigate these waters carefully to build a loyal customer base.

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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

With Gen Z’ers taking control of the type of content they want to receive and engage with, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Tip #4: Make it innovative. Tip #5: Make it social. Tip #6: Make it entertaining.

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Top 13 marketing channels for your business

BirdEye

The right marketing channel: Allows you to reach diverse audiences Is ideal for promoting specific products and services Increases brand visibility Boosts audience engagement Builds online communities with loyal patrons for your brand Every marketing channel has its core demographics; businesses may need more than one to reach their target audience.

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6 Tips for Hosting a Corporate Event That Resonates in Your Industry

CSM Magazine

Corporate events serve as a powerful platform for networking, brand promotion, and industry engagement. To host an event that not only stands out but also resonates within your industry requires careful planning, innovation, and attention to detail. Promote your event through social media, email campaigns, and digital advertisements.

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