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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267
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Humanizing Customer Feedback: Strategies for Personalized Engagement

SurveySensum

And as consumers are increasingly seeking meaningful engagements, businesses must incorporate empathy and personalization into their customer feedback mechanisms. Using just standardized surveys might cause a gap in businesses like retail or healthcare where personalization is essential.

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Waterfield Tech Launches Impact Analysis to Streamline CX Decision-Making in the Contact Center

CSM Magazine

Waterfield Tech , a leading global customer engagement solutions provider, today announced the launch of its Impact Analysis program, a new prescriptive engagement aimed at helping clients address inefficiencies across the contact center and capitalize on digital transformation opportunities. over five years. over five years.

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Your AI in Market Research Questions Answered: Q&A with Raj Manocha

2020 Research

During Sago’s recent webinar, “ Harnessing AI in Research: A Roadmap to the Future ,” Raj Manocha, Chief Client Officer of Sago, delved into the current state of AI in market research and how to leverage its capabilities to enhance insights and drive forward-thinking strategies.

Marketing 108
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Turning tech, data, and digital into EBITDA

West Monroe

” This observation underscores the importance of not just chasing after the latest technology but focusing on innovation—and investments, whether resources, time, or money—that can truly drive business growth. Otherwise, what’s the point? Otherwise, what’s the point? Latest Client Stories Creating $2.5

Banking 40
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Lessons From Leaders At Brands Where CX Is Working

Storyminers

From their answers, we are learning that the better customer experiences are coming from innovation-friendly companies. Digital engagement ideas and tools allow Clorox to connect with customers in fresh and personalized ways. Better means personalized, engaged, and clinically accurate. Makes sense.

Brands 140
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5 Essential Customer Service Sessions at Oracle Modern CX 2020

Oracle

Conversations are at the heart of every customer experience and allow customers to engage with your brand, from browsing and researching to engaging in marketing campaigns or sales discussions, driving purchase decisions, and engaging in post-sales. Oracle Digital Customer Service Overview and Roadmap.

2020 62