CSM Magazine

SEPTEMBER 8, 2023

But as the industry matures, so does the challenge of keeping customers loyal and engaged. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty. As of 2022, global e-commerce sales surpassed $5.7

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

InMoment XI

FEBRUARY 2, 2024

On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond. Studies have shown that companies that engage with customer feedback can see up to a 5-10% increase in customer retention rates.

Hospitality 260

Hospitality Call Center Retail NPS 260

ShepHyken

MAY 26, 2023

This week, we feature an article by Zsuzsa Kecsmar, CMO and Head of Partnerships of Antavo , a software company that manages brand loyalty and retention programs. She writes about next-generation loyalty programs and how they can enhance customer experience.

Loyalty Programs 62

Loyalty Programs Loyalty Customer Experience Customer Centricity 62

InMoment XI

JULY 5, 2022

Step #3: Innovate for Lasting Relationships. With the amount of competition in today’s food service market, creating loyalty with your guests is more important than ever—and the final step in completing your journey from an operational, to experiential, a truly innovative and relationship-based guest experience program.

Guest Experience 493

Guest Experience Brands Multi-Channel Touchpoint 493

InMoment XI

AUGUST 23, 2023

It involves a comprehensive overhaul of internal processes, technologies, organizational culture, and customer engagement strategies. The ultimate goal is to create meaningful, seamless, and personalized experiences that meet and exceed customer expectations, fostering customer loyalty , advocacy, and ultimately driving business growth.

Customer Experience 260

Customer Experience Omnichannel Innovation Loyalty 260

Experience Investigators by 360Connext

FEBRUARY 23, 2015

Customers have a new voice in innovation. I had an opportunity to interview James Bell, Head of Consumer Affairs for General Motors , about how they gather feedback and use it to create new innovations. It’s encouraging to see such innovation and consideration for customers from such an established and important industry.

Innovation 262

Innovation Consumers Social Media 2016 262

Experience Investigators by 360Connext

FEBRUARY 18, 2015

We’ll have more to share from this later this week, but for now, we wanted to share an observation about innovation. Is innovation so forward-looking you can’t rely on customer feedback? Or should customer feedback be what drives everything, including innovation? Let us know in the comments below!

Innovation 259

Innovation Feedback Automotive Social Media 259

CX University

APRIL 16, 2024

The Rise of the Conscious Consumer In today’s competitive business landscape, customer loyalty has become a critical factor for success. As consumers become increasingly discerning, the alignment between a company’s values and the personal values of its customers has emerged as a significant driver of loyalty.

Loyalty 52

Loyalty Brands Consumers Social Media 52

SurveySensum

FEBRUARY 1, 2024

But the real magic happens when we turn this product feedback into practical steps for innovation. How Customer Feedback Helps in Product Innovation Customer feedback means everything customers share after using a product or service. Creating a multi-channel feedback system promotes wider customer engagement and richer insights.

Innovation 52

Innovation Feedback Multi-Channel Demo 52

Win the Customer

SEPTEMBER 12, 2023

In this blog post, we’ll explore strategies that traditional businesses can adopt to innovate in customer experience. Embracing Technology: A Gateway to Innovation 1. McKinsey highlights that this approach has been a game-changer for numerous established businesses looking to innovate in customer-centricity.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

CX University

MAY 16, 2023

A positive customer experience can lead to customer loyalty, repeat business, and positive word-of-mouth advertising, while a negative experience can have the opposite effect. In addition, employee engagement is also a critical factor that affects the customer experience.

Engagement 98

Engagement Customer Experience Advertising Culture 98

CSM Magazine

FEBRUARY 20, 2024

This shift in expectations is prompting sports betting platforms to innovate, ensuring they not only meet but exceed these evolving customer service standards. Such technological advancements are integral in creating a more engaging and interactive betting environment.

Sports 52

Sports Innovation Technology Customer Service 52

SAP Customer Experience

FEBRUARY 2, 2023

An increasing number of utilities companies are exploring omnichannel customer engagement to reduce customer attrition and enhance customer loyalty.

Omnichannel 83

Omnichannel Customer Engagement Engagement Innovation 83

C3Centricity

MARCH 12, 2024

The answer is that a business can benefit from technology in this digital age to attract high-quality traffic and engage customers effectively. This guide is for all executives who recognize the critical role that strategic, data-driven customer engagement plays in their company’s success.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Experience Investigators by 360Connext

JUNE 22, 2015

Share innovation as it happens. Instead of hiding behind press releases and formal communication, social media engagement allows organizations to speak directly to customers and prospects. Make short videos for Instagram or Vine explaining the innovations as they happen and the challenges around them. Say thank you unexpectedly!

Social Media 233

Social Media Engagement Magazine Innovation 233

CSM Magazine

FEBRUARY 15, 2024

In the world of digital communication, music sensation Taylor Swift has carved a unique and dynamic path to engage her fans. million on Twitter, Swift uses these platforms to unmask the magic of her music career, unveil exclusive content and connect with fans in exciting live streams and engaging Q&A sessions.

Engagement 52

Engagement Entertainment Events Connections 52

Experience Investigators by 360Connext

OCTOBER 24, 2023

The discussion in this episode delves into these innovative strategies, exploring how they’re changing the way customers shop. We bring you the intriguing story of VOTO, a company that’s doing just that by combining customer engagement with a social cause.

Retail 270

Retail Connections Innovation Loyalty 270

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Authentic companies inspire loyalty,” said Scott Miller, CEO of Vision Critical, in his opening keynote. Embrace the authenticity challenge.

2016 267

2016 Innovation Marketing Insights 267

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Gainsight

JANUARY 4, 2024

Digital innovation is constantly shaping customer relationships, and Popmenu stands out for how it’s using Gainsight Essentials for its customer engagement and growth strategies. Buchanan and Greene offered several lessons on fostering digital customer engagement and driving successful customer outcomes. Let’s dive in.

Customer Engagement 52

Customer Engagement Engagement Webinar Customer Journey 52

One Millimeter Mindset

JANUARY 28, 2021

How will you wrestle with and leverage change for your professional innovation this year? These January professional innovation posts offer insights, strategy, tips, and pathways to get your career aligned with continuous change. Are You Managing Teams for Innovation or Stasis? Do You Collaborate or Dominate Team Meeetings?

Innovation 121

Innovation 2021 Leadership Consulting 121

Experience Investigators by 360Connext

DECEMBER 3, 2014

Jeannie Walters Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media.

Innovation 232

Innovation Customer Service 2014 Social Media 232

Totango

MAY 3, 2019

Customer loyalty is priceless. But the only way to cultivate this prized group is to form meaningful connections which increase customer engagement and loyalty. After all, brand loyalty starts as a feeling; a spark of goodwill toward a company. Tips for Increasing Customer Engagement and Loyalty.

Customer Engagement 78

Customer Engagement Loyalty Engagement Multi-Channel 78

One Millimeter Mindset

NOVEMBER 12, 2020

Are you creating an innovative customer retention strategy for what is new and next? Because the clients who helped you get to where you were yesterday may not have the capacity for innovative transitions. Five questions for moving one millimeter forward towards an innovative client retention strategy. Contact me here.

Customer Retention 126

Customer Retention Innovation Leadership Sales 126

Experience Investigators by 360Connext

APRIL 23, 2024

Leading customer experience efforts within a larger business strategy can offer a blueprint for fostering customer loyalty, enhancing customer (and employee) retention, and ultimately, driving brand loyalty. This means we need to involve and engage stakeholders, leaders, frontline employees, and customers in everything we do.

ROI 143

ROI CEM Net Promoter Score Customer Experience 143

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

AUGUST 21, 2023

Customer engagement has become one of the most critical success factors for retailers looking to drive sales, loyalty, and overall business growth. However, with the increasing complexity and diversity of today’s retail environment, engaging with customers has become a more challenging task.

Retail 52

Retail Customer Engagement Engagement Social Media 52

Optimove

JANUARY 2, 2024

Re-engage your churned customers with this guide Download Now Why it Matters: Web push, a potent channel in multichannel marketing, plays a pivotal role in engaging both active and churned players. Loyalty program players seek personalized rewards and exclusive games, making web push a potent tool for continued engagement.

Engagement 59

Engagement Loyalty Programs Download Loyalty 59

SurveySensum

JANUARY 16, 2024

In this article, we’ll share with you the importance of customer feedback for product development and business innovation. The Importance of Customer Feedback for Product Development and Business Innovation First things first, what is customer feedback? That results in customer support and loyalty—A win-win for both parties!

Innovation 52

Innovation Feedback Social Media Demo 52

SurveySensum

JANUARY 16, 2024

In this article, we’ll share with you the importance of customer feedback for product development and business innovation. The Importance of Customer Feedback for Product Development and Business Innovation First things first, what is customer feedback? That results in customer support and loyalty—A win-win for both parties!

Innovation 52

Innovation Feedback Social Media Demo 52

Comm100

DECEMBER 12, 2023

consumers by Qualtrics, a customer’s feelings were found to be the biggest driver of consumer loyalty. With Comm100, organizations provide the optimal balance of human-bot engagement through configurable live chat, AI-powered bots and automation, and secure messaging – all from within one integrated platform.

2024 78

2024 Innovation Customer Service Omnichannel 78

Interactions

APRIL 19, 2023

There is no question that customer trust drives brand loyalty, engagement, exclusivity, and building lasting customer relationships. ” The post Embracing the Fusion of Authenticity, Trust, and Customer Loyalty appeared first on Interactions.

Loyalty 62

Loyalty Fashion Healthcare Contact Center 62

CSM Magazine

JUNE 22, 2023

Calabrio , the workforce performance company, is proud to announce it has been awarded Workforce Innovation of the Year at the 2023 Customer Contact Week (CCW) Excellence Awards. The power of Calabrio ONE supercharges employee potential, enhances customer loyalty, and boosts profitability like never before.

Innovation 52

Innovation Customer Centricity 2023 2022 52

SurveySensum

JANUARY 12, 2024

And as consumers are increasingly seeking meaningful engagements, businesses must incorporate empathy and personalization into their customer feedback mechanisms. Personalize Engagement: Companies that demonstrate effective personalized engagement recognize that every encounter with a consumer is a chance to fortify the bond.

Feedback 52

Feedback Engagement Customer Journey Mapping Social Media 52

ShepHyken

APRIL 28, 2024

My Comment: I’ve been studying how different brands are creating successful loyalty programs. 3 Trends That Will Likely Dominate Customer Loyalty Programs In 2024 by Zsuzsa Kecsmar (Forbes) Loyalty programs are often recognized as a way to retain customers and let companies showcase their brand values.

2024 70

2024 E Commerce Article Loyalty Programs 70

One Millimeter Mindset

JANUARY 14, 2021

When you are managing teams for innovation, everyone focuses on creating better and better solutions. The concept and execution of managing for innovation is a hot topic in my keynotes, workshops and coaching. First, by focusing on innovation you and your team create outcomes which continuously meet client expectations.

Innovation 91

Innovation Management Workshop Leadership 91