Alida

MARCH 21, 2018

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . It’s not enough to just add another channel to gather customer insight. Give NPS and CSAT some context.

ROI 252

ROI Net Promoter Score NPS Telecommunications 252

InMoment XI

NOVEMBER 16, 2023

Elevating Customer Experience Through Strategic Productivity Insights In a recent workshop conducted at the XI Forum 2023 in London by industry experts Simon Fraser, VP, Insights and Consultancy at InMoment, and Simon Hedaux, Founder of Rethink Productivity , the focus was on enhancing productivity to drive experience improvement within businesses.

Workshop 596

Workshop 2023 Healthcare Travel 596

InMoment XI

AUGUST 3, 2022

Despite their global and loyal fanbase, the quick service restaurant chain experienced a period of stalled sales and mixed reception to marketing messages. Strategy #1: Going from Measuring to Improving. However, what this platform did not measure was the customer experience. Let’s dive in to see how they did it!

Customer Experience 529

Customer Experience Guest Experience Return on Investment ROI 529

GetFeedback

JULY 19, 2019

Some are calling CX the new marketing, others are calling it the new brand. There is greater ROI when the holistic customer journey is the focus. 2: identify the VoC data that best helps you measure your performance . But, remember this: the goal isn’t to measure everything. The goal is to measure the right things.

ROI 309

ROI Touchpoint Hotels Customer Journey 309

CloudCherry

SEPTEMBER 19, 2018

As businesses strive for that competitive edge, they turn to customer experience management or CEM to better understand the customer’s perspective and improve based on these insights. Here’s Why Measuring the Financial Returns of CEM Is a Necessity. How to Measure a CEM Program’s Financial Returns.

ROI 225

ROI Financial CEM Metrics 225

CSM Magazine

JUNE 20, 2023

Are you ready to take your digital marketing campaigns to the next level? But when it comes to maximizing ROI, it should be at the top of your list. Keep reading for helpful tips and advice on how to use exceptional customer service as part of an effective digital marketing strategy! Personalization is also crucial.

ROI 52

ROI Customer Service Marketing Social Media 52

InMoment XI

FEBRUARY 12, 2024

Integrated CX is all about harnessing the power of data, technology, and expert service to help companies unlock valuable insights so they can take action to drive measurable outcomes for their customers. Here are the three main elements of integrated CX: Ability to connect data from everywhere Richer insights Smarter Actions 1.

NPS 260

NPS Net Promoter Score Effort Score ROI 260

InMoment XI

MARCH 25, 2024

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. According to Forrester, fewer than 10% of enterprises are advanced in their insights-driven capabilities. It’s an opportunity that your company can capitalize on today. What is Predictive Analytics?

Customer Experience 260

Customer Experience Social Media E Commerce Retail 260

InMoment XI

AUGUST 25, 2023

InMoment’s Principal CX Strategist Jim Katzman and guest speaker from Forrester, Senior Analyst Colleen Fazio discuss decision-making in regards to CX program initiatives, finding the right program size, proving ROI in your CX program, and more. Let’s dive into what we covered on our webinar.

ROI 260

ROI Net Promoter Score Webinar Financial 260

NetBase

MARCH 26, 2019

Influencer marketing is big business these days, with brands allocating a significant spend toward enticing top influencers to generate awareness in today’s highly competitive online environment. And what’s the measure? Insights (attributes, emotions and behaviors derived from analyzing mentions). But is it working? Geolocation.

ROI 66

ROI Measurement Metrics Marketing 66

InMoment XI

JULY 7, 2022

Brand equity is the measure of the perceived worth of a brand-name product, especially when compared to a generic equivalent product. Essentially, brand equity is a measurement of how much customers trust your brand’s product over a generic, which can indicate how much more likely a customer is to pick your product over a generic brand.

Brands 492

Brands ROI Social Media Return on Investment 492

Thematic

AUGUST 7, 2019

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

ROI 123

ROI 2019 NPS Metrics 123

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. For this reason, it is critically important that we measure the profit returned from customer loyalty and retention marketing investments. Investments in customer loyalty are booming. This makes sense.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Lumoa

NOVEMBER 29, 2021

Is it possible to determine the ROI of customer experience, if so, how do you do that? In addition, we share tools that will help you calculate the ROI of your own customer experience projects. Insightful analytics is possible with modern technologies such as Lumoa that have machine-learning-based text analytics.

ROI 103

ROI Customer Experience NPS Financial 103

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

Alida

SEPTEMBER 30, 2016

In our customer-led world, the various types of online communities have become an indispensable tool to harness customer feedback and insight. The online community market is now approaching $1 billion in value, and it’s a space that’s projected to continue to grow. Online communities have measurable, proven ROI.

ROI 254

ROI 2016 E-support Sports 254

Alida

JANUARY 16, 2018

Adopting a relationship-based approach to customer intelligence gathering delivers substantial value and ROI. . In The Total Economic Impact of Vision Critical , Forrester provides a framework for measuring the potential business impact of using an insight community in the Vision Critical platform. For example: 10.

ROI 100

ROI Webinar Customer Centricity Download 100

CSM Magazine

APRIL 18, 2023

Understanding customer insights is essential to maximizing the return on your business investments, as expected. And in this article, we’ll explore some strategies for using customer insights to drive meaningful growth—focusing on how companies like yours can use these powerful tools to increase their ROI significantly!

Return on Investment 52

Return on Investment Customer Insights Insights Competitive Advantage 52

CSM Magazine

MAY 4, 2021

Digital marketing is on a continuous rise. Ninety-eight percent of marketing officials are now merging traditional marketing efforts with digital tactics to meet these expectations. These include online advertisements, social media marketing, and blogging, to name a few. Train your marketing staff.

ROI 52

ROI Marketing Seminar Metrics 52

Alida

JULY 11, 2018

More than 50 research, CX, product and marketing professionals were in attendance to network and enjoy food and refreshments. In a panel session moderated by our very own Karen Eisen, experts from Canadian Tire, Jamieson Laboratories, CIBC and Flipp shared how they are using customer insight to improve the customer experience.

Insights 141

Insights Brands Banking ROI 141

Optimove

SEPTEMBER 29, 2023

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization. Get your complimentary copy of the report here.

2023 78

2023 Marketing ROI Download 78

Beyond Philosophy

FEBRUARY 6, 2019

Both firms agreed that the Customer Experience Industry as a whole was not showing any significant increases or ROI. Only a small number of companies can demonstrate in actual figures an ROI connected to Customer Experience efforts. There is excellent work being done in Customer Experience, but not enough measurement.

ROI 154

ROI Customer Experience Customers Customer Centricity 154

West Monroe

OCTOBER 19, 2023

When the markets rebound and attention shifts from cost to growth, manufacturers that have paused or cut critical projects will be behind. Short-term thinking in order to balance cost, timeline, and ROI today may also exclude future options and inadvertently paint the organization into a corner later. Data is key.

ROI 52

ROI Technology Return on Investment 2030 52

Confirmit

JANUARY 8, 2020

A Voice of the Customer (VoC) program can have a measurable financial impact for organizations by enabling improvements in key metrics such as customer churn, customer spend, and cost of service. Calculate your ROI. What Can I Measure With the ROI Calculator? Get an ROI Consultation. Faster Growth.

ROI 52

ROI Definition Document Customer Experience Professionals 52

delighted

DECEMBER 10, 2019

ROX is the new customer experience ROI. Although investing heavily in customer experience can be quantified with traditional return on investment (ROI) measurements, measuring the true impact of CX resource allocation requires a new paradigm: return on experience (ROX). Building your own CX ROI model.

ROI 40

ROI Measurement Customer Experience Metrics 40

QuestionPro Audience

JULY 21, 2022

Implementing an insight community has recently become the most widely used research method. A recent study indicated that 74% of organizations employ some Insight Community to gather actionable insights from their target audience. One of them is the Online Insights Communities. What is an insight community?

Insights 78

Insights Advertising Interaction Consumers 78

SurveySensum

MAY 7, 2024

of the market share, with the private market (PMP) segment forecasted to claim 19.0%. Sounds like PMP is a promising tool to use in a digital marketing strategy, doesn’t it? This precautionary measure reduces the likelihood of encountering fraudulent schemes or deceptive practices.

Advertising 52

Advertising ROI Innovation Demo 52

Alida

OCTOBER 13, 2016

One of the biggest disruptions in the market research industry is the monetization of the research practice. According to research expert Ray Poynter, more insight teams are generating revenue by providing market research data and other value-added services to partners, sponsors and advertisers.

Marketing 235

Marketing Feedback E Commerce Advertising 235

LoyaltyPlus

JUNE 27, 2019

With a better understanding of the collected data, companies can improve their products, services or investments and customer relationships through predictive marketing and communication. The ability of a business to analyse data on time and also draw new insight from it, is paramount and made possible by thriving technology.

ROI 70

ROI Loyalty Reference Customer Retention 70

NetBase

MARCH 20, 2019

This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! In most, if not all, cases the problem is not social, but a disconnect in what you’re measuring. She accurately notes that digital marketers can easily become overloaded with metrics and lose focus on what they’re trying to accomplish.

Social Media 40

Social Media ROI Measurement Consumers 40

Lithium

DECEMBER 28, 2020

With Thanksgiving upon us, all of us at Khoros are grateful for our amazing customers and we find ourselves reflecting on the many valuable insights they shared at Khoros Engage events this year. We’re highlighting three of those insights below; if you missed Engage and want to know what it was all about, take a look at the IDC report.

Insights 52

Insights Engagement Net Promoter Score ROI 52

BirdEye

FEBRUARY 13, 2024

With nearly 50% of people being unclear about the benefits of chiropractic care, the importance of chiropractor marketing cannot be overstated. As more healthcare seekers go online first, chiropractors need to get their digital marketing strategy right. Table of contents Why do chiropractors need marketing?

Marketing 57

Marketing Social Media Healthcare Multi-Channel 57

Optimove

JUNE 1, 2023

Customer marketing has the power to transform businesses and change bottom lines. Leading business consultants such as Gartner and Forrester consider customer loyalty a top priority for marketing decision-makers worldwide. Why Market to Existing Customers? The probability of selling to a new prospect is only 5-20%.”

Marketing 52

Marketing Multi-Channel Metrics Customers 52

Lumoa

JULY 10, 2018

Insightful analytics is possible with the modern technologies such as machine-learning-based text analytics. Will it positively impact our market share? Bain & Company’s analysis in 2015 showed that customer experience leaders grow revenues 4% – 8% above their market. But the linkage to market share is somewhat complex.

ROI 121

ROI Customer Experience Financial NPS 121

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

2020 250

2020 Net Promoter Score ROI Metrics 250

ProProfs Chat

APRIL 25, 2019

The market is full of similar tools with comparable functionalities. As an eCommerce entrepreneur, it’s not always easy to select the right tools that are decisive and provide a promising ROI. To help you clear this confusion, I am enlisting my top picks of the most effective eCommerce tools in the market. ProProfs Chat.

ROI 75

ROI Social Media Insights Interaction 75