Gainsight

SEPTEMBER 1, 2022

So a product roadmap serves as a tool for alignment: it’s a strategy-first, visual document that communicates what type of problem a product solves, how, and for whom. Yet because product roadmaps are living, breathing documents that can and should evolve, it can be frustrating to construct them. A roadmap to revenue growth.

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Uniphore

JANUARY 14, 2022

Strategic roadmap to deliver new-age customer experiences. Program Vice President, Customer Experience at IDC Research, Robert Padron, EVP and Chief Growth Officer at Arise and Vijai Shankar, Vice President, Product and Growth Marketing at Uniphore, to know: What are the AI and automation trends that are redefining customer experience?

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InMoment XI

JANUARY 30, 2024

Positive experiences contribute to a positive image, and improved brand reputation management , which aids in differentiating your brand in the market. For example, some major companies claim to specialize in CX, but really the vast majority of their business is devoted to market research. Can We Review the 24-month Product Roadmap?

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Customer Experience Management Customer Experience Management Roadmap 295

InMoment XI

JANUARY 25, 2024

Gartner defines this report as: “A Gartner Magic Quadrant is a culmination of research in a specific market, giving you a wide-angle view of the relative positions of the market’s competitors.”* The Magic Quadrant evaluates technology providers in a specific market based on their ability to execute and their completeness of vision.

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Gainsight

MAY 14, 2019

A product roadmap is a high-level, visual representation of the direction your product offering will take over time. A good product roadmap will provide your colleagues and stakeholders with the “why” behind your product and should serve the following purposes: Lay out the overarching strategy. Executive-level product roadmaps.

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Roadmap Presentation Sales Return on Investment 81

Experience Investigators by 360Connext

MARCH 12, 2024

This conversation isn’t just a critique, it’s a roadmap to excellence in loyalty program implementation. Tune in and learn how to transform your loyalty program from a mere marketing tool to a genuine expression of gratitude toward your devoted customers. Don’t miss the next episode!

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Loyalty Programs Loyalty Roadmap Customer Retention 143

Integrity Solutions

SEPTEMBER 23, 2021

This helps to better differentiate themselves in a highly competitive market. The post A Roadmap For Value Based Selling appeared first on Integrity Solutions. A value based selling approach is intended to help salespeople focus their client conversations around creating product value versus price. What’s holding them back?

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Optimove

JANUARY 3, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: Successful marketers always keep their eyes on the horizon. Stay in touch Be the first to know all about the latest Marketing tips & tricks, Industry special insights and more 1. All marketing should start with the customer. 

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2025 Marketing 2024 Customer Centricity 59

2020 Research

OCTOBER 18, 2023

During Sago’s recent webinar, “ Harnessing AI in Research: A Roadmap to the Future ,” Raj Manocha, Chief Client Officer of Sago, delved into the current state of AI in market research and how to leverage its capabilities to enhance insights and drive forward-thinking strategies. A: This is more about how the tool is built.

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Marketing Healthcare Webinar Roadmap 108

Retently

JANUARY 19, 2023

Achieving the much-desirable product-market fit is the ultimate goal of any SaaS business. After all, it means that a company has identified its business niche, has found a profitable market, and has a product that is well-liked by customers – the true Promoters. Product-market fit (PMF) doesn’t happen overnight.

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Measurement Marketing 2007 Competitive Advantage 158

Optimove

OCTOBER 3, 2023

Optimove’s 2023 Report of Players’ Preferences in iGaming Marketing uncovers key insights to boost performance of marketing campaigns, gaming loyalty programs and more. The Battle Against Marketing Fatigue An overwhelming 86% of players say they unsubscribe from sites.

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2023 Loyalty Insights Loyalty Programs 52

SurveySparrow

OCTOBER 25, 2023

This is a perfect example of marketing the brand like a pro! Now, what exactly is brand marketing? It represents you in its entirety, forming your identity in the market. A powerful brand name can make your business memorable and help it stand out in a crowded market. What is Marketing? What is Brand Marketing?

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Brands Marketing Social Media Connections 52

C3Centricity

MARCH 2, 2020

If we had followed the seven-step roadmap I am going to share with you now. These connections are particularly valued by smaller, emerging markets, which most people in larger organisations ignore and never consult. The 7-Step Roadmap. Could the project have been a success? Of course it could. Why projects fail. They didn’t.

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Roadmap Management Consulting Communication 71

ClientSuccess

NOVEMBER 22, 2021

But did you know sentiment management can also be a customer marketing focus? In part three, we’re looking at initiatives that can help drive all of your customer marketing projects: sentiment. Customer marketing programs can be instrumental in supporting Voice of Customer initiatives, in addition to: Usage Data. Social Media.

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Marketing NPS Voice of Customer Social Media 52

Optimove

SEPTEMBER 25, 2023

We’ve forged a bond with our smartphones that transcends mere functionality, and any effective mobile marketing strategy must acknowledge that. Seamlessness Across Mobile Marketing Channels Mobile devices are central hubs within customers’ digital lives, encompassing social media, apps, and more.

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Marketing Touchpoint Loyalty Social Media 52

SurveySparrow

FEBRUARY 9, 2024

That’s why it is so important to master this part of the customer journey marketing. So, being able to adapt your marketing strategy to fit each stage of the customer’s journey is crucial. 51% of marketing professionals agree that basing more decisions on data analysis is crucial. What Is a Customer Journey?

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Customer Journey Marketing Social Media Brands 52

CSM Magazine

NOVEMBER 28, 2022

Perform a thorough market analysis to get a better understanding of the customer service landscape, current trends, and the competition you’ll be up against. Is the product you’re offering something the market needs? This will help you establish a unique selling proposition (USP) and create a solid marketing plan.

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Customer Service Marketing Roadmap Social Media 52

Gainsight

OCTOBER 28, 2021

Unfortunately, if you’re not reaching product-market fit, the whole team might as well be banging their heads against the wall. Your product growth strategy hinges on a rock-solid product-market fit. Luckily, there are a few ways to measure product-market fit and launch a growth plan that’s worth your time and energy.

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Marketing White Paper Roadmap Metrics 52

Gainsight

SEPTEMBER 20, 2019

How will we take the output to market? sales, marketing, and hugging teams ). As your team lays out the product roadmap for a period of time (quarter, cycle, sprint, etc.), Then we present it to our hugging and marketing teams. How long will it take to complete? Once launched, who needs to be trained on it? Not at all!

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Roadmap Document Webinar Definition 58

SurveySparrow

JULY 27, 2023

Are you curious about the role of artificial intelligence (AI) in marketing? Wondering how it impacts businesses and if it’s the right choice for your marketing strategy? In this blog, we’ll delve into the pros and cons of AI in marketing, shedding light on its benefits and challenges. What is AI Marketing?

Marketing 52

Marketing B2B Insights Roadmap 52

Gainsight

DECEMBER 19, 2023

They shift and change with your products, your markets and even your go-to-market strategy. Realized Value and Future Roadmap The tangible benefits of Comeet’s revamped customer journey are evident. A carefully crafted customer journey is not static.

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Customer Journey Customer Journey Mapping Roadmap Customers 97

Thematic

APRIL 17, 2019

How to Use Insights To Drive Product Roadmap. Arianna: At DoorDash, I was the Director of Insights where I led User Experience Research and Market Research. Alyona: So what was your approach for taking insights from all these sources and using them to drive the product roadmap? Take A Market Research Class.

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Roadmap Customer Insights Insights Definition 54

2020 Research

SEPTEMBER 19, 2023

Uncover the practical ways in which AI can be harnessed to uncover deep, meaningful insights in our webinar, Harnessing AI in Market Research: A Roadmap to the Future Register Now The impact of Artificial Intelligence (AI) across industries is undeniable. But how does this translate to the world of market research?

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Insights Marketing Innovation Roadmap 64

Thematic

APRIL 17, 2019

Using Insights From Quantitative And Qualitative Data To Drive Product Roadmaps. Arianna: At DoorDash, I was the Director of Insights where I led User Experience Research and Market Research. Alyona: So what was your approach for taking insights from all these sources and using them to drive the product roadmap? Alyona: Awesome.

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Roadmap Insights User Experience Definition 63

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

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2016 Innovation Marketing Insights 267

Gainsight

OCTOBER 11, 2022

As the technology market enters a new phase, SaaS leaders face a challenge: how to grow their businesses efficiently. By examining these pillars and CS market trends, we’ve taken away three lessons in efficiency from the 2022 Gartner Market Guide for Customer Success Management Platforms. The answer?

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2022 Customer Success Management Marketing 52

Merkle

MAY 16, 2022

Artificial intelligence (AI) and machine learning have become a critical component of any organization’s marketing strategy. They help improve efficiencies, deliver personalized customer experiences, and drive positive performance.

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Roadmap Marketing Customer Experience Customers 52

CSM Magazine

NOVEMBER 9, 2022

Jim Davies , the former Gartner analyst who helped define and nurture the market segments for workforce optimisation (WFO), workforce engagement management (WEM), and voice of the customer (VoC) solutions has joined Calabrio , the workforce performance company, as Chief Experience Officer (CXO).

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Marketing Contact Center Roadmap Leadership 52

Gainsight

FEBRUARY 7, 2024

Picture them as the holy grail of software and service reviews, blending user feedback, satisfaction ratings, and market presence into one comprehensive metric. Product Roadmap: Innovation at Its Finest We’re not ones to rest on our laurels. At Gainsight, innovation is in our DNA, and our product roadmap reflects just that.

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2024 Roadmap Innovation Customer Success 52

Lithium

MARCH 5, 2024

Khoros Fresh Features Product Release & Roadmap Webinar : Join our upcoming Fresh Features webinar to learn about recent releases, new product enhancements, and future roadmap from the Khoros product team. Strategic Services Global Trend Round Up: 29th February 2024: Congrats everyone, we made it to March!

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2024 Social Media Roadmap Webinar 52

Service Untitled

JULY 16, 2012

I just finished reading Roadmap to Revenue : How To Sell The Way Your Customers Want To Buy ( Amazon.com link ). In a nutshell, Roadmap to Revenue helps us understand the customer-centric instead of the common company-centric mindset. ” Following the correct route, the organization arrives at the ultimate reward of success.

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Gainsight

JANUARY 6, 2023

They’re investing in product experience (PX) and product-led growth (PLG) strategies to efficiently chart a path to durable growth—and smooth sailing when market conditions improve. Benchmark: Product Roadmapping With Product Experience Data. Product-Led Growth Through Market Volatility. Product Led Growth.

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2023 Roadmap Webinar Metrics 52

SurveySensum

JANUARY 24, 2024

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. Features that contribute directly to the product roadmap and support overarching business objectives should be given higher priority.

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Lithium

APRIL 2, 2024

RECAP] Khoros Fresh Features Product Release & Roadmap Webinar : The following on-demand Q&A and accompanying resources are intended to summarize recent releases, enhancements, and current plans for Khoros products, functionality, and other services to help you unlock the full power Khoros has to offer.

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ClearAction

NOVEMBER 26, 2017

52 Reasons to Embrace Marketing Operations Gary Katz. What is a Marketing Operations mindset? I made a commitment to share 50 reasons, over Twitter, to embrace Marketing Operations; one tweet per day over the next 50 days. This shaped my thinking for what I now call Marketing Operations 2.0, Scalable marketing.

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Marketing Roadmap Competitive Advantage Leadership 70

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

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Joe Rawlinson

MAY 15, 2023

It’s essentially a roadmap for your business, outlining your goals, strategies, and the steps you need to take to achieve them. When creating your business plan, conducting thorough market research can help you understand the industry, target audience, and competitors.

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Financial Social Media Roadmap Loyalty 78