article thumbnail

Applying Brand Marketing To Your Social Media Will Benefit Your Reputation As A Company

Magellan Solutions

It was the mid-year of 2008. Stories, whether it is real or not, can circulate in a lightning speed using digital communication channels. Social media leverages brand marketing strategy. Brand marketing strategy is how you plan on communicating and delivering your brand messages. What is the point of the story?

article thumbnail

A History of Customer Support Technology

Team Support

Customer interactions expanded to email and web-based platforms: Companies began using email for customer communication, and websites provided self-service options and FAQs. In the late 1990s, live chat support emerged as a popular communication channel. Fun fact: TeamSupport was founded in 2008!

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why NASA’s Social Media Strategy is out of This World

LiveChat

There are few businesses or organizations that have such a great, established social media presence as NASA. All their updates, the content they share and the great bond they have with the community are so natural that it may seem that they don’t have to put any effort at all into it. How do they do it? Finding the right voice.

article thumbnail

Learnship Launches Sprint to Make Customer Care Professionals Fluent in English in Record-Breaking Time

CSM Magazine

The fast-paced, online learning solution helps customer service professionals acquire relevant English vocabulary to better communicate at work. With the need to understand and meet customer expectations in no time, and enhance customer loyalty, customer care professionals know they need excellent communication skills in English.

article thumbnail

CX Success Stories – HOLT CAT

Daniel Group

So, for some context, I joined Holt in 2008, January of 2008. ” Back then in 2008, we did some studies and we quickly came to the realization that the large customers, fantastic. You don’t communicate well. And then, which we all know, the ubiquitous nature of social media. We love Holt.

article thumbnail

Is Your Online Experience Your Customer’s Worst Nightmare?

Experience Investigators by 360Connext

There is no case for your 2008 case study. It’s a vital piece of your communications strategy, fully capable of being as organic as your customers. Your site must honestly and respectably reflect your culture without fail. Aren’t we lucky to be able to publish new content all the whenever we want?

article thumbnail

Emotional Branding Case Studies to Emulate Great Customer Experience

Win the Customer

In 2008, new Old Navy president Tom Wyatt came in aiming to revitalize the brand. A good example of this is Amway’s recent social media marketing. Here are some case studies in successful emotional branding that business leaders can emulate to acquire and maintain customers. Old Navy: The Power of Nostalgia.

Brands 118