article thumbnail

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights

Clarabridge

From 2008 to Today, and Back to the 80s: C3 2018 Day 2 Highlights. . We heard first from Beth Corso, Insights and Measurement Manager at American Family Insurance. As a daily destination for consumers, they’re constantly receiving feedback and have been able to turn that data into actionable insights and improvements.

2008 40
article thumbnail

The Transparent Customer Experience: how measurement can benefit both company & customer

ijgolding

I am writing this blog having just watched a Hollywood movie about the 2008 banking crisis – The Big Short, featuring Christian Bale, Steve Carell, Ryan Gosling and Brad Pitt is a tough watch – not because of the quality of the acting, but because of the almost completely unbelievable plot. It was very real.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is the Chief Experience Officer a Worthwhile Addition to the C-Suite?

Retently

It was only in 2008 that the Chief Customer Officer position started being recognized as an important role within a company. Besides motivating frontline employees, though, a CXO is also responsible for having a system in place (like eNPS ) to acquire feedback from them regarding how happy they are working at the respective company.

article thumbnail

The importance of customer culture – an interview with Chris Brown

ijgolding

Although it was effective to a degree, Linden’s experiences proved to be the genesis of an idea to create a way of actually measuring customer culture. Linden consulted with many CEOs to determine if a measurement tool like this would be of interest – thankfully the feedback was extremely positive!

Culture 105
article thumbnail

How B2B Brands Can Benefit from Social Listening

Brandwatch CX

It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

B2B 59
article thumbnail

How B2B brands can benefit from social listening

Brandwatch CX

It helps us ascertain where we sit in the complicated field of analytics tools, at least in terms of brand awareness, PR coverage and other measures of visibility. 6/ Embrace Product Feedback Social media gives companies the ability to get the kind of quick, voluntary feedback they require to stay agile.

B2B 52
article thumbnail

Amazing Business Radio: Adam Dorrell

ShepHyken

Shep feels that NPS is one of the simplest, yet most powerful feedback measurement tools. The CEO and leadership team must buy in to the power of the NPS measurement and approve a budget for customer experience and retention. Success must be measured with proper KPI’s. High scores are also worth responding to.