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QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52
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18 inspiring brand collaborations: Real-life success stories

BirdEye

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52
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Bank Branch Innovation Like Never Before: 5 Brands Redefining Tradition

Avaya

In fact, the market is heading towards bank branch innovation unlike anything we’ve ever seen. Instead, it calls for unparalleled bank branch innovation. One that combines digital innovation with the reliability of a traditional branch experience. 5 Brands to Study. We can’t help but agree. Not Dead, Just Different.

Banking 58
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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Customers demand a seat at the table. Not all online communities are equal.

2015 0
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Customer churn: The pipeline that shall save you

Customer Bliss

That happens to brands too, and oftentimes it happens to brands around how they deal with their customers. I wrote a little bit about this back in 2012 , and it’s also mentioned in CCO 2.0. But we all know the quote, often attributed to Warren Buffett. How do you prevent customer churn, though?

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McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

Chris Kempczinski, President and CEO said: “The formation of the Customer Experience team strengthens McDonald’s ability to lead the industry in anticipating and delivering on customer needs at every part of the Brand journey, which increasingly extends beyond the walls of the physical restaurant through digital, delivery and Drive Thru.

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Winning the Game: Why Global Professional Development in Customer Experience and Employee Engagement Are Key

CX University

Engaged employees are more likely to deliver exceptional service, be productive, and create a positive work culture that encourages teamwork and innovation. Engaged employees are more likely to deliver exceptional service, be productive, and create a positive work culture that encourages teamwork and innovation. References PwC.