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How to engage millennials for customer insight and marketing

Alida

Customers in today’s marketplace favor a straightforward, down-to-earth, even slangy style of communication,” writes Micah Solomon, a Forbes contributor, about authentic marketing communication, “from most types of business with which they interact. ENGAGE MILLENNIALS FOR CUSTOMER INSIGHT. Treat ‰’em like VIPs.

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Uncovering the “why” delivers higher research ROI for CX leaders

Alida

Note: This article is part of our ROI Matters series , which explores the value of research ROI to C-suite executives and leaders in product innovation , customer experience, marketing and customer insight. . Research experience is customer experience. Relationships bring better customer experiences.

ROI 252
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Forrester Report on the State of Customer Analytics 2018

CloudCherry

Some of the data challenges reported by the respondents are: The quality of data and access to diverse sources of data are the top two challenges today facing analytics teams, as they have since 2014. Customer Analytics is gaining more maturity and sophistication. This speaks volumes on how Customer analytics maturity is on the rise.

2018 256
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Blockchain, the Internet of Things and other top tech trends for 2018

Alida

Blockchain will transform many industries—including big markets like financial services —so companies need to get closer to their customers to understand the impact of this technology to consumer behavior. Insight-driven businesses continue to gain ground. Forrester says 2018 is the year organizations obsess about the customer.

2018 174
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Data Snapshot: Customer Experience Expectations and Plans for 2015

Experience Matters

Here are some highlights from the data snapshot that contains 13 data-rich charts: 42% of respondents think their CX efforts had a moderately or significantly positive impact on the business in 2014 and 78% expect to have a positive impact in 2015. 81% of respondents expect to put more focus on customer insights and analytics.

2015 102
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8 CX Trends for 2015 (The Year of the Employee)

Experience Matters

In my post last year, I named 2014 “ The Year of Empathy.” We’ve recently seen a surge in the number of companies looking to build more customer-centric cultures and train their people on CX. Voice of the employee efforts are becoming an integral component of modern voice of the customer programs.

2015 132
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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

These days, there are multiple digital channels for customers to choose from; everything from email, live chat and of course, social media. Thanks to increasing connectivity, your customers can now voice their frustrations to everyone on social media. When customers reach out to you, they may already be in a heightened emotional state.