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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Eliza (@eliza_jacobs) September 20, 2016. Vision Critical (@visioncritical) September 20, 2016. Amanda White (@iamAMLW) September 20, 2016.

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Exclusive Chicago Auto Show Interview: Consumer-Driven Innovations

Experience Investigators by 360Connext

I had an opportunity to interview James Bell, Head of Consumer Affairs for General Motors , about how they gather feedback and use it to create new innovations. To that end, all GM cars will have in-car wifi by the end of 2016. Customers have a new voice in innovation.

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Increasing member engagement: 4 effective strategies for online community growth

Alida

To get the most business value out of your online communities, you must work to keep members engaged. Member and customer engagement was a hot topic at our Customer Intelligence Summit in Chicago this year. Boredom is the enemy of engagement. More recently, however, it’s embraced other innovative engagement activities.

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How AR Instruction Manuals Drive Superior Product Engagement

TechSee

According to research and consulting company Tractica , expanding use cases for mobile AR will lead to growth from 343 million unique monthly active users (MAUs) globally in 2016 to nearly 2 billion MAUs by 2022. Forward-thinking enterprises are using visual AR to enhance the entire customer journey. Troubleshooting.

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INFOGRAPHIC: 2016 State of Knowledge for Customer Service

Tricia Morris

In Microsoft’s Global State of Customer Service Report, 90% of consumers surveyed now expect a company website to include a self-service application. This infographic presents a snapshot view of the current state of knowledge, with new information from Microsoft’s 2016 Knowledge Management in Customer Service Report.

2016 69
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11 Customer Experience Trends for 2016 (The Year of Emotion)

Experience Matters

With this post, I’m declaring 2016 “ The Year of Emotion.”. As you can see in our video Driving CX Transformation , customer-centric culture requires mastering four CX core competencies : Purposeful Leadership , Compelling Brand Values , Employee Engagement , and Customer Connectedness. Effort Metric Expanding.

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Two key takeaways from Forrester CXNYC 2016

OpinionLab

Simplicity is a key to exceptional CX, both in terms of consumer experience and how an enterprise is able to analyze and act upon CX data. I’ve long been a proponent of employee empowerment and purpose-driven employee engagement. The post Two key takeaways from Forrester CXNYC 2016 appeared first on OpinionLab.

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