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2016 CXMB Series, Consumer Edition

COPC

New Questions, New Trends in the Customer Experience. The Consumer Edition of the Customer Experience Management Benchmark (CXMB) Series brings a host of new content in 2016. >>While the preference for Traditional Care remains strong, there was a slight pullback in 2016. >>Consumer

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The Challenges of Customer Experience Management

Storyminers

This Interview was conducted by ReachForce and first appeared March 9, 2016 . Mike Wittenstein leads Storyminers, a pioneering customer experience design firm based in Atlanta. We recently checked in with them to discuss some of the challenges enterprises face in managing customer experience today.

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CXMB Results: Consumer Perception of Customer Care Has Improved in 2016

COPC

and Execs in the Know have published survey results of the 2016 Customer Experience Management Benchmark (CXMB) Series Consumer Edition, which focuses on customer journey insights from the consumer’s perspective. While the preference for Traditional Care remains strong, there was a slight pullback in 2016.

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How can you get a deeper understanding of your customers for 2016?

SuiteCX

We are all trying to be more customer centric, but it isn’t easy. Here are some practical tips to help you be more productive in 2016. How to Get a Deeper Understanding of Your Customers for 2016. December 20, 2015 Customer Experience Management: How can you get a deeper understanding of your customers for 2016?

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12 Reasons to Invest More in Customer Experience

PeopleMetrics

Forrester’s Customer Experience Council 2017 member survey shows that 79% of all respondents believe that measuring customer experience is a top priority. Market research shows that the Customer Experience Management (CEM) market is estimated to grow from USD 5.06 Billion in 2016 USD 13.18

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Power up your digital marketing: The game-changing guide

BirdEye

It’s measurable. Set clear objectives: Establish specific, measurable, attainable, relevant, and time-bound (SMART) goals. These objectives should align with your overall business goals and help you track progress and measure success. You can focus efforts only on the prospects most likely to purchase your product or service.

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How to Embed a Customer Experience Framework 

ijgolding

In my exclusive column for CustomerThink in October 2016, I shared my ‘top tips’ for creating the right culture to enable an organisation to become genuinely customer centric. In November 2016 I did so with tip number 1 – how to make Customer Experience a priority for the whole company – you can read it here.