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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

InMoment XI

If we were to sum up what brands need to know about Gen Z customer experience preferences (and employee experience preferences) in a few words it would go something like this: they’re different. We suggest Microsurveys , social media and review sites, and live chat to gain the intelligence you need to compete for Gen Z’s loyalty.

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7 New Technologies to Improve Customer Service in 2021

TechSee

Companies have invested in their customer service function to differentiate and personalize their brand and improve overall operational efficiency. COVID-19 has resulted in a further increase in demand for service, with a January 2021 survey indicating that 65% of U.S. consumers required assistance during the pandemic.

2021 159
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5 Ways You can Build Customer Trust with Social Media

Russel Lolacher

At ever touchpoint. CONSIDER GETTING SOCIAL . Social media, done well, is an amazingly effective tool at building social capital. The strength of social media is in the “social” portion of the tools: the accessibility and the approachability that comes with connecting with people on a regular basis.

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Omnichannel Experiences: Redefining Customer Interaction

CX University

The rise of omnichannel experiences has revolutionized the traditional customer journey, offering a seamless and integrated approach across various touchpoints. The integration of omnichannel experiences plays an essential role in delivering a consistent and cohesive CX across all touchpoints, as highlighted by PwC.

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5 Top Customer Service Articles of the Week 5-31-2021

ShepHyken

5 Ways to Drive Brand Loyalty and Customer Lifetime Value by Ian Simons. (Ad Ad Age) Here are 5 tips for marketing organizations looking to maximize their Discovery Commerce opportunity from Aubrie Richey, VP of media for TechStyle Fashion Group that brought us brands like Fabletics and Savage X Fenty.

Article 131
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The time is now for omnichannel retail: 2021 consumer trends

delighted

A year after the pandemic began, in April 2021, we’re seeing a resurgence in consumer spending with the US vaccine rollout and as businesses reopen. Though consumers of all ages are both spending more time online as well as shopping more on social media sites, they expressed concerns about sharing data to make this customization possible.

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3 Tips Brand Marketers Can Use When Marketing During a Pandemic

Hallmark Business Connections

If you’re a brand marketer, that meant pivoting your strategy to account for the “new normal,” tossing out (or heavily revising) now-defunct messaging, and collaborating with teammates over Zoom rather than in person. In 2021, it isn’t just about who you want to buy your products or services, but who can. Have you found it yet?