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True Customer Loyalty Starts with The Basics: Which Of These Are You Missing?

InMoment XI

Every company executive will agree that having loyal customers is a key to business success. But what are executives really doing to encourage customer loyalty? Most businesses will point to their customer care training or customer relationship management (CRM) system and count on these tools to build loyalty.

Loyalty 519
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3 Business Advantages of Using Location Data to Improve Digital Advertising

Gravy Analytics

Businesses can use this data to effectively learn about and target advertisements to the consumers most interested in their products or services. 3 Ways Location Data Improves Digital Advertising. 3 Ways Location Data Improves Digital Advertising. Here are the top three that we’ve seen work across industries and ads.

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

Mapping the customer journey enables companies to proactively address customer needs and provide solutions at every step, meaning that you are being intentional with all of your resources and data. Implementing Effective Communication Channels When people connect with your brand, how do they contact you?

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What is Location Intelligence? (And How Can Businesses Use It?)

Gravy Analytics

That data, known as location data, can include: A mobile advertising ID number that identifies the mobile device without collecting or sharing personally identifiable data. Audience Targeting for Advertising. With location data, companies can purchase what are known as ‘advertising audiences’ that have specific characteristics.

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Building Customer Loyalty Through Social Media

LoyaltyPlus

This is according to leading independent customer relationship management company, LoyaltyPlus. Social media allows brands to engage directly with their audience and provide a platform for two-way communication. Social media also provides the means to use targeted advertising.

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Virtual Assistance: A Guide to Industries in Need

Magellan Solutions

Perform Functions of A Receptionist Virtual assistants perform the tasks of an office receptionist that schedule appointments, do follow-ups, manage customer records, process insurance, and communicate with patients. Marketing and Branding One of the effective advertising methods is social media.

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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

This week, we feature an article by Nick Bandy, Chief Marketing Officer at LiveVox , an omnichannel platform that helps brands seamlessly communicate with their customers. He shares how you can align your customer’s journey with their brand expectations. The customer journey is essential to any company’s success.