Remove apps categories crm
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). At first glance, these two seem to be apps of the same category since they both capture and manage customer information. What is CRM?

CEM 281
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Five Best Customer Retention Software Solutions for Customer Success

Totango

Customer retention software is an app that promotes SaaS subscription renewals and reduces churn rates. The term refers to a function that several different types of software apps may serve. Here are some leading examples from five different categories of software that can help you improve your customer retention.

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How to Use WhatsApp for Customer Retention

Kustomer

Its primary function might be to help families and friends stay in touch, but the app can also support brand-to-customer interactions via the WhatsApp Business application and WhatsApp API. Data says that customers are looking for more interaction with brands via social media and SMS, and WhatsApp is at the crossroads of those two categories.

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Best Practices for Conducting an In-App NPS Survey

Retently

Are you leveraging the full potential of the in-app NPS survey to tap into customer feedback? Discover the effectiveness of in-app NPS surveys in capturing customer sentiment and learn best practices for embedding them into your digital platform for more meaningful insights that drive growth. Let’s get started.

NPS 78
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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

Deliver in-app guidance and content aimed at prioritizing user adoption. Reporting becomes stronger when multiple integrations consolidate data across the tech stack, such as customer relationship management (CRM), data warehouses, and product analytics tools. Offer self-service functionalities through community and knowledge centers.

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15 Best NPS Tools & Software in 2024 [Free Version, Features & More]

SurveySensum

Customer Segmentation The best NPS tool will segment your customers into three categories, namely, promoters, passives, and detractors amongst other segments such as tags, demographics, etc. The respondents are classified into these categories according to the score given by them in the survey. This ensures smooth workflow management.

NPS 52
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CRM Hack: Lifecycle Based Campaigns

Optimove

. “Knowing” a customer means knowing what products or categories they prefer, how often they purchase, their birthday, past experiences, and so much more. Sending out CRM marketing campaigns accordingly is CRM 101 nowadays. Sending out CRM marketing campaigns accordingly is CRM 101 nowadays.