Interviews Aren’t Dead: How B2B Companies Can Learn More from Their Buyers
InMoment XI
MAY 18, 2022
To avoid this fate, it’s critical to have a process in place for exploring, analyzing, and improving the buyer experience —win or lose. I’ve found that many buyers actually prefer spending 30 minutes on the phone with me rather than two-minutes completing a survey. But it doesn’t have to be that way!
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