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The Do’s and Don’ts of Concept Testing

2020 Research

Concept testing is an invaluable tool for your company, especially as you gear up to launch a new product or service. By engaging with your target audience during the development phase, concept testing enables you to harness valuable insights and shape your ideas based on direct customer feedback.

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Product Testing: Insights, Strategies and Best Practices

SurveySparrow

The secret behind this transformation lies in a pivotal step: product testing. So, what is product testing, and why is it so pivotal? In this blog, we will go deep into its core, exploring its importance, benefits, strategies, and best practices. What is Product Testing? Think of it as a litmus test for innovation!

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How Fanduel Modernized Its Martech Stack Enabling Speed and Scalability

Optimove

Innovate through testing and learning frameworks to adapt and improve marketing strategies. Initially, product teams managed tools separately, leading to limited integration. Furthermore, FanDuel will innovate through testing and learning frameworks to adapt and improve marketing strategies.

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Concept Testing 101: How to Validate and Refine Your Ideas

2020 Research

Get ready to revolutionize your product or creative development process with concept testing. Read on to learn how concept testing can be your key to success when it’s time to launch your next project. In this article: What is Concept Testing? Identify optimal features and positioning for a product.

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Web of Science Research Assistant elevates discovery with responsible AI

Clarivate

The Web of Science Research Assistant, a generative AI-powered tool built with and for researchers, is now available to the global research community. After extensive collaboration and testing with the research community that began in December 2023, we are pleased to announce the global launch of the Web of Science Research Assistant.

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Guest Blog: Three Surprising Ways You Can Improve the Customer Experience with Cloud IVR

ShepHyken

Further, when you want customizable features such as artificial intelligence applications (see below), you don’t have to buy expensive enterprise tools or hire the technical experts required to use them. The post Guest Blog: Three Surprising Ways You Can Improve the Customer Experience with Cloud IVR appeared first on Shep Hyken.

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Mastering the marketing funnel: From awareness to advocacy

BirdEye

This blog will walk you through the key stages of a marketing funnel. By integrating tools that manage customer feedback, social media, and real-time messaging, Birdeye helps businesses create seamless and effective customer journeys. Birdeye’s messaging tools are crucial in this phase.