Experience Investigators by 360Connext

JANUARY 23, 2015

It’s often viewed as a channel for marketing and service and seen as something that might happen, but isn’t really the main driver. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Social customer care is going to be with us forever.

Customer Care 299

Customer Care Social Media Marketing Webinar 299

Eptica

OCTOBER 4, 2021

Date: Monday, October 4, 2021 Author: Pauline Ashenden - Marketing Manager The 4 pillars of a successful customer service strategy. Author: Pauline Ashenden - Marketing Manager As we celebrate National Customer Service Week, it is the perfect time for senior management to focus on the area and re-evaluate their customer service strategy.

Customer Service Strategies 120

Customer Service Strategies Customer Service 2021 Blog 120

Experience Investigators by 360Connext

FEBRUARY 18, 2015

360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. More Posts - Website Follow Me: The post Can We Have Innovation Without Leveraging Customer Feedback?

Innovation 259

Innovation Feedback Automotive Social Media 259

Experience Investigators by 360Connext

MARCH 30, 2015

Content marketing is such a big trend and for good reason! (In In case you didn’t know it, the only marketing we’ve ever done here at 360Connext is blogging , speaking and social sharing.) I highly recommend for anyone considering their own content marketing strategy.). Real content marketing wisdom.

Marketing 211

Marketing Social Media Consulting Blog 211

Experience Investigators by 360Connext

APRIL 2, 2015

While it’s technically easier to reach people through social channels for marketing and sales, it doesn’t mean it’s the right way to do things. Holistic Marketing for the Next Generation. Generation Z, the generation AFTER the millennials (born late 1990’s to early 2000’s) rejects traditional marketing and sales completely.

Sales 216

Sales Marketing Social Media Books 216

Experience Investigators by 360Connext

MARCH 9, 2015

I’ve seen plenty of Marketing, HR and Technology leaders who have made astounding improvements in the experiences they create for customers. I love blogs because they tackle topics in a timely way. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

Customer Experience 287

Customer Experience Chief Customer Officer Customer Experience Professionals Leadership 287

Experience Investigators by 360Connext

JANUARY 5, 2015

The founder, in all his wisdom, was anxious to get the results of our 4-month evaluation. Our digital evaluation scoring ranked our client as dead last compared to the competitors. The marketing director, a very smart woman who was frustrated by the lack of changes , spoke up and confirmed what the others had said.

Leadership 307

Leadership Consulting User Experience Loyalty 307

Experience Investigators by 360Connext

DECEMBER 3, 2014

360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Innovation 232

Innovation Customer Service 2014 Social Media 232

Experience Investigators by 360Connext

APRIL 21, 2015

After several years of confusion over who their customer was, they identified their ideal customer and redesigned almost everything – products, merchandising, marketing – to meet their needs better. Whatever it is, the new marketing campaign, the new store display, the new product upgrade. In the B2B world, get ready.

B2B 285

B2B B2C Social Media Innovation 285

Experience Investigators by 360Connext

FEBRUARY 26, 2015

” Don’t let marketers or excited leaders label anything as the “short-term indicator” of the customer. Journey maps are only useful if they are reviewed, evaluated, changed and questioned on an on-going basis. Blog Customer Experience Featured Opinion customer engagement leadership linkedin marketing'

Customer Centricity 250

Customer Centricity Customer Journey Mapping Social Media Consulting 250

Experience Investigators by 360Connext

APRIL 10, 2015

In many ways, publicity and marketing set the stage for your customers, and it can lead to moments of delight or huge disappointment. Better marketing isn’t the lifeline. Recently, I was contacted by a marketing agency regarding one of their clients. It’s too bad the executive team of the retail chain didn’t.

Social Media 234

Social Media Marketing Customer Journey Mapping Consulting 234

Experience Investigators by 360Connext

SEPTEMBER 29, 2014

Evaluation is critical. Evaluation is a critical step to understanding, appreciating and improving the customer experience. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Blog Customer Experience Featured complaints leadership linkedin loyalty Social Media'

Customer Experience 282

Customer Experience Social Media White Paper Poor Customer Service 282

Experience Investigators by 360Connext

DECEMBER 5, 2014

360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. More Posts - Website Follow Me: The post Business Podcast: It’s Time to Crack The Customer Code!

Social Media 244

Social Media Consulting Leadership Innovation 244

Experience Investigators by 360Connext

MARCH 18, 2015

I’ve noticed a lot of blogs and articles and general gripes lately about why SXSW Interactive has jumped the shark. We read blogs, follow influencers, attend networking events, yes. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. This was my sixth visit to SXSW.

Interaction 275

Interaction 2015 Innovation Fashion 275

Magellan Solutions

AUGUST 23, 2023

The marketing landscape is changing due to the evolution of Artificial Intelligence (AI). AI has transformed marketing strategies and is a powerful tool. AI marketing tools are shaping the future of marketing. Initially, AI simplified tasks such as email marketing and social media scheduling.

Marketing 98

Marketing Social Media Advertising ROI 98

Experience Investigators by 360Connext

FEBRUARY 16, 2015

Many of the trends emerging, though not terribly surprising, call for a unique kind of marketing strategy. Marketers need to position products and the behavior around them for consumers who don’t necessarily know they are ready for the next innovation. Here are a few ideas. Tell consumers what THEY can do, not what IT can do.

Marketing 250

Marketing Innovation Transportation Demo 250

Experience Investigators by 360Connext

OCTOBER 9, 2014

Web design, marketing messages, product delivery… All these groups are realizing it starts and ends with customer experience. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Blog Customer Experience Featured Recent News'

Social Media 279

Social Media Customer Experience Professionals Consulting Events 279

Experience Investigators by 360Connext

OCTOBER 13, 2014

Ask yourself this question when you are wearing your marketing hat. Proactive participation in your customer’s experience will pay dividends in loyalty, advocacy and word-of-mouth marketing. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. What is missing?

Customer Experience 301

Customer Experience Social Media Consulting Loyalty 301

Experience Investigators by 360Connext

OCTOBER 2, 2014

This post is part of the Customer Experience Professionals Association’s 2013 Blog Carnival “Celebrating Customer Experience.” 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Blog Customer Experience Featured business growth CX Day CXPA linkedin'

Customer Experience 297

Customer Experience 2012 2013 2014 297

Experience Investigators by 360Connext

MAY 27, 2015

She is the author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content and co-author of the best-selling Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (Wiley 2011). “…the era of the marketing generalist is done.”

Customer Experience 272

Customer Experience 2011 Books Customer Journey 272

ClearAction

NOVEMBER 11, 2022

Your Marketing team supports customer retention in balance with customer acquisition. Require proof of customer inspiration for every growth plan: new or expanding product, service, market, segment, business model, policy, partnership, capital expenditure, and personnel and purchase requisitions.

Customer Experience 71

Customer Experience Workshop Competitive Advantage Leadership 71

Experience Investigators by 360Connext

FEBRUARY 2, 2015

Growth in the market meaning more new customers. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. It’s all about the NEW.

Customer Satisfaction 264

Customer Satisfaction Loyalty Net Promoter Score Social Media 264

BlueOcean

OCTOBER 23, 2023

(This is updated version of our most popular blogs: 52 RFP Questions (2013), 51 RFP Questions (2016), 60 RFP Questions (2020)) Every few years we update our recommended list of contact center RFP Questions. Labor Market Describe your primary labor market including post-secondary education rates and unemployment rates.

Customer Care 177

Customer Care Contact Center Culture Measurement 177

Experience Investigators by 360Connext

NOVEMBER 26, 2014

I recently sent a letter to the CXI® Club listing some things I’m thankful for this year, but I wanted to be sure this part was not exclusive to people on our mailing list: I’m very thankful for you, reading this [letter] and our blogs each week. Here’s a test: Casually browse through any Trader Joe’s market some time.

Banking 286

Banking 2012 Loyalty Culture 286

Experience Investigators by 360Connext

JULY 23, 2015

Once the king of streaming video, Netflix is now struggling to remain a major player in that market. I’ve found, with most organizations, it is too difficult to keep evaluating the competition. As Customer Experience Investigator™, I’ve heard all the excuses for why continued (and honest) evaluation gets tabled.

Banking 295

Banking Social Media Innovation Consulting 295

Experience Investigators by 360Connext

FEBRUARY 23, 2015

360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

Innovation 262

Innovation Consumers Social Media 2016 262

Experience Investigators by 360Connext

OCTOBER 15, 2014

360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty. Blog Featured Opinion Review Blogging communication content creation copy linkedin writing'

Books 275

Books Social Media Consulting Communication 275

Totango

MARCH 19, 2021

The traditional customer journey infographic envisioned the customer’s experience from a sales and marketing standpoint, visualizing a funnel marking the steps from a lead acquisition through a sale, also known as the buyer’s journey. A prospect may also encounter your brand through word-of-mouth or a customer referral.

Customer Journey 124

Customer Journey Customer Retention Sales Loyalty 124

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 62

Marketing Social Media Advertising User Experience 62

BirdEye

NOVEMBER 30, 2023

With the right travel agency marketing strategy, travel agents and businesses can attract the ideal client to their business and grow rapidly. This blog post is the complete guide for travel agencies to unlock opportunities, grow their business, and use the best marketing strategies to reach their clients.

Travel 108

Travel Marketing Social Media Hotels 108

SurveySensum

MAY 6, 2024

In this blog post, we will delve into five impactful strategies for establishing a robust personal brand in the digital era. You will need to devise your unique selling points, which could be low consultation fees, meeting clients in person for a better evaluation of the case, or anything your competitors aren’t offering.

Brands 52

Brands Social Media Leadership Blog 52

Beyond Philosophy

OCTOBER 10, 2016

As Customer Experience Consultants, we see our clients presume that customer evaluations of an experience occur at the product level. People do evaluate at the product level, meaning how much it costs or how it tastes, and it is important. They then compare the expectation with the reality to create their evaluation.

Hotels 167

Hotels Books Rewards Programs Retail 167

BirdEye

MAY 3, 2023

Marketing objectives are actions that’ll help you achieve your marketing goals. In this blog, we’ll share some strategies for setting effective marketing objectives to reach your desired results. And an effective marketing objective starts with strategies for each of these more manageable elements.

Marketing 98

Marketing Social Media Net Promoter Score Measurement 98

Lumoa

DECEMBER 19, 2023

However, manually sifting through and evaluating this feedback can be incredibly time-consuming. From enhancing customer support experiences to predicting market trends, AI empowers businesses across industries to make data-driven decisions that resonate with their audience.

Social Media 83

Social Media Feedback Banking Automotive 83

BirdEye

MARCH 1, 2024

As a marketing agency, Google’s E-E-A-T guidelines impact you twofold. In this blog, we’ll explore: How Google assesses E-E-A-T Why E-E-A-T guidelines matter for your agency (and for your clients) Actionable strategies to optimize E-E-A-T and reign supreme in the digital realm Let’s dive in. Table of contents What is E-E-A-T?

Social Media 57

Social Media 2022 Demo Blog 57

Feedbackly

AUGUST 17, 2023

It’s also noteworthy that fostering a strong emotional engagement with your customers can help you increase your competitiveness in the market. EVI® helps us identify positive and negative customer sentiments to evaluate how they will affect your brand and its growth.

Touchpoint 98

Touchpoint NPS Metrics Omnichannel 98

SurveySparrow

APRIL 25, 2023

Effective product planning and development require a deep understanding of the market, customer needs, and trends, as well as the company’s capabilities and resources. The product planning phase involves analyzing market research data and customer feedback to identify potential opportunities for new products or product improvements.

Competitive Advantage 52

Competitive Advantage Roadmap Feedback Marketing 52