Unstructured Data is the Key to Improving the Customer Experience: Here’s Why
InMoment XI
MARCH 5, 2024
Normal data analysis won’t be able to tell you about a customer’s feelings related to your brand, and how those feelings will affect their interactions with your brand in the future. Furthermore, the most important customer data is unstructured. Another example of unstructured data is a call transcript. How is Unstructured Data Used?
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