InMoment XI

FEBRUARY 8, 2024

Improved Agent Productivity Providing agents with the necessary tools, training, and technology to perform their tasks efficiently. Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service.

Contact Center 260

Contact Center Multi-Channel Social Media Competitive Advantage 260

ProProfs Chat

JULY 30, 2021

Be it a small or a big business, good brand perception is the common business goal. The ultimate verdict on any brand is given by its customers. Brand perception is a crucial indicator of how well your customers are able to connect with your brand: What are their feelings and emotions when they think of you?

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Oracle

APRIL 3, 2018

Next week at Oracle Modern Customer Experience 2018 in Chicago, the Markie Awards ceremony will take place, where winners in 19 categories of marketing and customer experience excellence will be announced. We spoke with Yasmini Ferrara, Director of Ecommerce and Marketing at Passarela, a Markie Award finalist in the Best Use of Data category.

Fashion 50

Fashion Retail 2005 2011 50

Oracle

OCTOBER 2, 2019

The global ecommerce market continues to present a massive opportunity for retailers. According to eMarketer , the global ecommerce market is expected to grow by 20.7% Here are 5 examples of CX technologies retailers can use to encourage customers to buy on their sites and nurture customer loyalty. Visual search.

Technology 87

Technology Social Media Fashion Retail 87

Optimove

AUGUST 26, 2021

Sounds like some fashion brand’s motto? One thing’s for sure – when talking about customers, it’s a horrible strategy for brands, even for the wealthiest amongst them. But, as evident as it may sound, too many brands still do not do CRM/Relationship Marketing well enough, not to mention those that deprioritize it intentionally.

Brands 98

Brands Fashion 2019 ROI 98

Optimove

AUGUST 11, 2022

That is certainly not the case with many brands’ new clients’ acquisition fixation. Running with that metaphor, marketers continue to buy the same overly expensive shampoo, but instead of using it, they just buy the same one the next day. It’s fair to say that we as marketers aren’t doing ourselves any favors.

Brands 52

Brands Fashion 2018 Advertising 52

ShepHyken

FEBRUARY 5, 2024

Companies can use technology to identify and track customer behaviors, preferences, and interactions. Customers are more likely to return to a brand that offers a loyalty program. Sustainability can be integrated into loyalty programs, offering customers an additional reason to engage with a brand.

Loyalty Programs 87

Loyalty Programs Loyalty Fashion Financial 87

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Old-fashioned word of mouth was the best way to get the word out about your auto repair shop. Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Watch the Free Demo Now.

Sales 52

Sales Marketing Social Media Loyalty Programs 52

Eptica

MARCH 21, 2019

Date: Thursday, March 21, 2019 Author: Olivier Njamfa - CEO & Co-Founder How does CX impact brand trust? Author: Olivier Njamfa - CEO & Co-Founder Trust is central to any brand’s relationship with its customers. The Eptica Digital Trust study aims to analyze just how successfully UK brands are achieving these fundamentals.

Brands 80

Brands 2019 Insurance Fashion 80

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. – Techcrunch As a marketing expert, your goal is not just to attract customers but also to keep them satisfied and loyal. Sound familiar? Don’t know?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

West Monroe

SEPTEMBER 17, 2023

That might leave you feeling unsure of how to proceed, with questions regarding use cases, benefits, risks—and how you can explain it to your spouse, let alone your Sales & Marketing teams. Consider an e-commerce company that sells fashion apparel. So, what is gen AI, and how can it impact your sales organization?

Sales 52

Sales Marketing E Commerce E-support 52

NetBase

APRIL 9, 2020

With uncertainty all around us, the time has never been better to do an internal brand analysis, and cosmetic brands have a bevy of untapped insights to explore. Next generation AI-powered consumer and market intelligence works wonders when combined with brand specific customer data – assuming you have the right solution! ?Customer

Insights 60

Insights Brands Social Media Fashion 60

Optimove

JUNE 8, 2022

It’s too early to say that the marketing world is going through a paradigm shift, but there are signs that it is. More and more marketers realize that the most sustainable and least expensive growth is generated through existing customers – as opposed to spending a fortune on online advertising just to acquire new ones.

Fashion 105

Fashion Advertising B2C Retail 105

Second to None

APRIL 18, 2019

Marketing strategies inevitably change over time–especially when that time covers the birth of social media, a slew of technological advances and the blossoming of a new generation. In an effort to reach customers in a way that resonates with the current standards, influencer marketing came into existence.

Marketing 76

Marketing Customer Experience Social Media Fashion 76

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 73

Brands Rewards Programs Loyalty Fashion 73

CSM Magazine

APRIL 22, 2024

At Sabio’s recent Disrupt event in London, a panel of experts from Sweaty Betty, Zuto, Transcom and Awaze shared insights on how they are leveraging new technologies such as artificial intelligence (AI) to revolutionise customer service and drive business growth.

Omnichannel 52

Omnichannel Fashion Events Culture 52

Wootric

AUGUST 21, 2018

This article was contributed by Ryan Gould, VP of Strategy and Marketing at Elevation Marketing. How we live and communicate are evolving at lightning speed thanks to one thing: Technology. Of course, with all these exciting changes comes the one word that polarizes many in business and marketing circles: disruption.

Technology 58

Technology Customer Experience 2025 2007 58

Second to None

SEPTEMBER 21, 2018

As consumer purchasing options widen, it becomes increasingly challenging for retail organizations to foster a brand identity that connects with evolving consumer expectations. Different technologies have shifted the primary channels in which these interactions take place, forcing brands to adjust their experience platform.

Retail 54

Retail Consumers Brands Fashion 54

Fox Metrics

FEBRUARY 11, 2021

Many marketing teams today are failing to achieve their goal. Technology has become the ultimate enemy of their progress. Most marketing teams today maintain hollow tech stacks. Today, marketers ask for more customer experience. Their involvement means that marketing is entering more into the customer experience.

Marketing 52

Marketing Omnichannel Fashion Technology 52

Alida

OCTOBER 18, 2016

The report, The Everything Guide to Generation Z , provides statistics and insight for marketers, customer experience and innovation pros in all major industries. They are the first true digital natives—but they’re not blind to the limitations of technology. Millennial marketing is so last year…. Comfort-seeking travelers.

Travel 279

Travel 2010 Fashion Hotels 279

CSM Magazine

FEBRUARY 1, 2022

The combined solutions of K3 and Viji boost fashion and apparel brands to be more sustainable and ethical in their supply chain. critical software solutions, with a focus on fashion and apparel brands, today announced its acquisition of ViJi (Sas ). K3 , which provides business?critical

Retail 52

Retail Apparel Fashion Innovation 52

SurveySparrow

JANUARY 6, 2023

A brand strategy is a business plan component that outlines how the company will sustain, function in the market. The goal of a brand strategy is to become memorable in the eyes of the consumer so that they choose your company over competitors. Strategic branding allows you to stand out from the crowd and build consumer loyalty.

Brands 52

Brands Presentation Advertising Competitive Advantage 52

Second to None

FEBRUARY 19, 2019

[2] So, while it is important to stay on top of the increasing digital trend, it is equally as important to maintain a strong brand experience for in-store customers. Big change in any industry is slow; in the meantime think about these ideas to improve your grocery store’s brand experience. Private Brand (PB).

Brands 48

Brands Rewards Programs Loyalty 2018 48

Optimove

APRIL 11, 2019

The success of contextual marketing can be encapsulated to one main idea: the capability to identify and give customers exactly what they want. In an environment in which ads are a noisy nuisance, transitioning into a “best-friend brand” is the only way to break through the marketing clutter and grab a piece of customers’ wallet share.

Engagement 65

Engagement Marketing Customer Experience Webinar 65

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

Optimove

DECEMBER 8, 2021

In many ways, the iGaming industry is at the forefront of technological adoption, especially when it comes to customer experience and marketing technology. Again, as an industry where the brand plays a softer role, hard-earned proprietary data is a crucial differentiating factor versus competition.

Marketing 52

Marketing Competitive Advantage Fashion Culture 52

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 52

Customer Centricity Automotive E Commerce Fashion 52

C Space

APRIL 14, 2020

The Brand Move Roundup – April 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. This giveaway featuring Cardi B is the program’s latest charitable effort.

2020 52

2020 Brands Fashion Hospitality 52

CSM Magazine

OCTOBER 3, 2023

Artificial intelligence will – and is – transforming customer experience and will help to turn shoppers into loyal brand enthusiasts. With conversational AI like chatbots and voice assistants now answering queries, the technology provides instant, personalised support. The result?

Retail 59

Retail Customer Experience Fashion Hospitality 59

Optimove

NOVEMBER 18, 2021

Earlier this year, CommerceNext conducted a large-scale survey among retail marketing leaders. And while, as we mentioned a few weeks ago – many marketers like to talk about how important Retention, Customer Data Platforms, and Actionable Data are – when push comes to shove, most will revert to old-fashioned, perhaps even outdated, tactics.

Marketing 111

Marketing Retail Loyalty Fashion 111

BlueOcean

DECEMBER 13, 2022

Gas, grocery, fashion, technology… and probably more. In fact, 56% of customers are more likely to buy from a brand if they belong to their loyalty program. According to Bond Brand Loyalty’s 2022 Loyalty Report , a new variable has entered the game that changes how customers view loyalty—that the “brand is loyal to me.”

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

C3Centricity

NOVEMBER 5, 2018

I remember reading an article in the Financial Times a couple of years ago, that challenged companies to search for a new style of marketer. They weren’t speaking about the current need for marketers to be both creative and comfortable with data. Understand the Market. Here are my five rules to fortune: 1.

Brands 82

Brands Magazine 2012 2013 82

Lithium

FEBRUARY 28, 2023

It’s not hard to find media covering the topic of virtual worlds, they are real, they exist now, and yet there is so much we have yet to see as far as technological developments in this area. Brands and communities looking to build here, will start as all communities do, around a sense of collective meaning.

Social Media 93

Social Media Fashion Entertainment Connections 93

Service Untitled

JULY 17, 2013

What keeps a company in business in today’s competitive retail market? For the luxury brands, buyers insist on the quality of merchandise accompanied by exceptional customer experiences.

Fashion 51

Fashion Apparel 2007 2012 51

Oracle

OCTOBER 11, 2018

So how is cloud technology making a difference in CX? Cloud technologies have allowed for advances in the ways that employees deliver customer experiences through connected data sources. Knowing how your customers behave creates the opportunity to reach them easier and in a more individualized fashion. Here are 3 ways.

Technology 53

Technology Customer Experience Document Fashion 53

C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

2020 52

2020 Brands 2008 Multi-Channel 52

Kustomer

JANUARY 6, 2021

Do you invest in new technology? And that’s why we are introducing CX Stories from the Frontlines, a blog series that will showcase how REAL brands are tackling REAL problems with Kustomer. Reach out to marketing@kustomer.com and we’ll include you in the next iteration. Is there REALLY a magic bullet to your problems?

E Commerce 98

E Commerce Multi-Channel E-support Fashion 98