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Brand Loyalty? “Lol, Not Without Trust,” Consumers Say 

Optimove

Consumer trust is a crucial component of any successful marketing strategy. As economic uncertainty persists, consumer financial confidence declines (see our recent Consumer Holiday Spending Survey ), and their willingness to spend drops. One effective way of gaining consumer trust is Customer-Led Marketing.

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Staying Ahead of the Curve: Optimove’s 2024 Marketing Trends & Predictions

Optimove

Enhance your customer segmentation with our advanced guide Download Now Informed by our work with thousands of marketing experts representing 1,200+ brands and exclusive insights from our surveys of more than 2,000 consumers, here are the pivotal latest marketing trends we see shaping the landscape in 2024.

2024 119
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Life Hack: Connecting Your Chatbot to a CRM Can Lead to Better Automated Support

Kustomer

With 72% of consumers expecting their problems to be solved instantly upon contacting customer service, you need a CRM that can keep pace with increasingly complex consumer preferences. Eighty-one percent of consumers under the age of 35 have used chatbots and we anticipate that number to continue rising. Proactive Messaging.

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Survey Unveils 2024 Insights on Marketing Fatigue to Help Marketers Ensure Marketing Messages Resonate

Optimove

Re-engage your churned customers with this guide Download Now Why it Matters: The 2024 Optimove Insights Report on Marketing Fatigue provides crucial insights for marketers. Embracing these strategies fosters meaningful connections akin to skilled salespeople. This entails: Understanding customers’ preferences and aversions.

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How to Deliver on Consumer Expectations

Kustomer

In fact, according to our own research , 79% of consumers say customer service is extremely important when deciding where to shop, so delivering on consumer expectations has never been more important. It’s not just about delivering on consumer expectations ?— it’s about exceeding their anticipated desires to drive loyalty.

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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

To start making contributions, users simply have to download the Google Maps app on a mobile device or access it through a Web browser. Detailed reviews, helpful information, and updated details about a business can encourage users to interact more with the Business Profile to ask questions, get directions, book an appointment, and more.

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UK Consumers Say It’s Good to Talk but Are Contact Centres Really Listening?

CSM Magazine

Despite a rise in digital interactions, the phone call still holds a special place in consumer hearts. Recently, Calabrio surveyed 250 consumers around the world and the results were impressive. At the same time, the proportion of British consumers happy to self-serve complaints has dropped to 28% in 2022, down from 34% in 2021.