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McKinsey Thinks Bland, Generic Loyalty Programs Are Killing Business – And They May Be Right!

Beyond Philosophy

And, what is the impact of loyalty programs on enterprise profitability? Overall, companies with loyalty programs have grown at about the same rate as companies without them; but there is variance in performance value among industries. Key among these are: Integrate Loyalty Into the Full Experience. Use the Data.

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5 Top Customer Service Articles For the Week of November 7, 2020

ShepHyken

Numerous experts were consulted. Six Steps for Improving Customer Engagement and Loyalty by Genelle Kunst. Chain Store Age) Establishing a loyalty program is a fundamental first step to improving customer loyalty. My Comment: Want to build repeat business and customer loyalty?

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Illuminate Reality, Ignite Loyalty, Drive CX Brilliance

Confirmit

Their Voice of the Customer program drives innovation, transformation and loyalty that enables the company to deliver continuous improvement across the board. Watch this webinar with Confirmit’s Stacey Nevel, VoC Consulting Director, as she chats with Kimberly Collins, Sr. But that’s not enough for Canon EMSD.

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Top 8 Ways in Which Metaverse Technology Has Transformed Businesses

CSM Magazine

To add value to your services, consult a metaverse developer to determine how useful the technology can be to your business. Another example of how brands can generate additional revenue from embracing metaverse innovation is by attracting sponsors and investors via virtual events or concerts and charging attendance fees.

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Smarter Demos: Using Insightful Customer Analytics to Drive Loyalty

Oracle

SmarterCX presents the Smarter Demos series , a 2-minutes-or-less look at some of the most innovative CX technologies and how they work. So this persona that we’re looking at right now is loyalty manager, but there are other personas available, and customers can build their own. What has driven customers back into our stores?

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Interview with Steve Hoban, Master Loyalty Marketer

Currency Alliance

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

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Amazing Business Radio: Lynn Hunsaker

ShepHyken

Engage your customers’ trust to create loyalty. Featured Interview: Shep interviews Lynn Hunsaker who says that in Silicon Valley the danger exists to think that a concept like innovation can take precedence. So Lynn wrote the book Innovating Superior Customer Experience , to find a common ground with her peers in Silicon Valley.