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Building a Great CX Team

CX Accelerator

Customer Insights/Measurement/Analytics. Customer Journey Mapping. Employee Experience. Resource: Outside In: The Power of Putting Customers at the Center of Your Business by Harley Manning and Kerry Bodine. For this reason, we have included measurement with customer insights.

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InMoment named Leader in Forrester Wave™: Text Mining and Analytics, Q2 2024: A Comprehensive Breakdown

InMoment XI

This integrated, holistic approach empowers businesses with a complete understanding of their customer journey, identifying key pain points and opportunities for improvement. Extended Use Cases InMoment’s platform is not limited to traditional CX analytics.

2024 260
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XI Café Podcast, Episode 6: Demonstrating CX Impact, ROI, and More With The Customer Show’s Mary Anne Ghobrial

InMoment XI

The Customer Show launched in 2022, and the premise behind the event is to bring together everyone playing an active—or even a passive—role in the customer journey. The healthcare business had one of the biggest corporate turnarounds in Australian history, largely due to its commitment to customer centricity.

ROI 260
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An Article On Customer Experience That Actually Makes Sense

GetFeedback

What this actually looks like will vary by company, but the goal of CXM is always to increase customer satisfaction, loyalty, and brand advocacy while cutting costs. What are the customer experience maturity levels? At this level, you’re also working on developing a customer experience strategy.

Article 337
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Medallia vs. Qualtrics vs. Lumoa: A Buyer’s Guide

Lumoa

Their versatile platform goes beyond CX and offers solutions for employee experience, market research, and product feedback. Companies use surveys, NPS, CSat, and reviews to gauge customer sentiment but often base improvements on intuition. You can also analyze support tickets and the emotion behind what your customer is saying.

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Marketing’s Role in the Customer Experience Journey

ClearAction

The necessity and logic of doing this was highlighted in a recent presentation by Hootsuite’s Vice President of Customer, Kirsty Traill. She pointed out that Marketing Communications is unfortunately the typical focus of customer journey maps and customer-centric marketing. It short-changes marketing’s impact.

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Insights Utilization Rate Drives Growth Through Customer-Centric Organizations

ClearAction

Do they ensure value is increasing for customers whenever changes in the business are needed? If your answer is “no” to any of these questions, you’re under-using customer insights! Unserved customers do not have access to your product/service. You need to revise your business model, distribution, etc.