Forrester's Customer Insights

JULY 25, 2018

Over the past few years, companies in all markets have embraced digital transformation, whether it is financial services finding new mechanisms to engage with customers or manufacturers adding sensors and other data collection components into their operational processes.

Sports 24

Sports Financial Insights Engagement 24

SurveySparrow

DECEMBER 23, 2023

It’s a quick and easy way for businesses to understand customers’ thoughts. Recently, when buying sports shoes at Decathlon, I noticed something cool. Whether it’s a simple rating or detailed questions, businesses can customize it. Have you ever seen a touch screen in a mall or store asking for your opinion?

Feedback 52

Feedback Sports Events Touchpoint 52

Optimove

SEPTEMBER 28, 2022

While they’re browsing the app for more product recommendations (well, it is payday after all), your customer receives an in-app notification about an event happening in-store later that day; a sports personality will be on the top floor promoting their new range of sports apparel. And it doesn’t stop there.

Retail 52

Retail Brands Marketing Sports 52

ClearAction

SEPTEMBER 27, 2018

Like clay on a potter’s wheel, your customer experience foundation must be well-centered or cracks will appear in what your customers see. Like clay, your culture is pliable as long as there’s a thirst for customer insights and passion for applying them.

Customer Centricity 74

Customer Centricity Sports Culture Innovation 74

Forrester's Customer Insights

JULY 7, 2021

We use it to send texts to friends, send emails to colleagues, tune in to watch our favorite sports teams, and much more. Is Mobile Still A Thing? Where Is Mobile Headed In 2021 And Beyond? Mobile is everywhere. Yet many brands are still wondering, “What is the future of mobile?”

Sports 40

Sports 2021 Brands Customer Centricity 40

C Space

FEBRUARY 12, 2020

I love to use the brand Nike all the time because they understand that their story is really less about what are the shoes made out of and more about what does it mean to use sport and exercise as a way to transcend who you are. And so, let’s celebrate life and who you are through sport. The Right Insight.

Brands 52

Brands Marketing Sports Net Promoter Score 52

Customers That Stick

NOVEMBER 13, 2014

This was my first introduction to the saying, ‘the customer is always right’ While I think much can be said about that expression, at the time, it was the first time I recognized that I had customers. Tell us how one outside influence impacted your customer service or customer experience thinking.

Customer Experience 137

Customer Experience Contact Center Sports Social Media 137

Retently

APRIL 5, 2024

Sales Opportunities: An omnichannel strategy allows retailers to engage with customers at various touchpoints, increasing the opportunities for cross-selling and upselling. Nike’s SoHo flagship store is not just about buying products, but an immersive experience where sports enthusiasts can engage with the brand in an interactive environment.

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Forrester's Customer Insights

FEBRUARY 1, 2019

Sports: the games we know and love. We love to play and watch these games so much, in fact, that in the US, there are only two days during the year when the four major pro sports leagues aren’t playing a game (i.e., MLB, NBA, NFL, and NHL).[i] i] One of the most anticipated games in […].

Sports 47

Sports Customers 47

Forrester's Customer Insights

JANUARY 12, 2022

At the Forrester Tech & Innovation Forum 2021, I discussed how leaders can learn from elite sports with leadership coach and author Drew Povey.

Sports 26

Sports 2021 Leadership Innovation 26

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence insights aid long-term customer development. To ensure client loyalty, businesses must obtain a better understanding of their customers. This is possible when customer insights are available. Additional Resource: Segmentation of Users Guide.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

Qualtrics

JANUARY 29, 2021

Through a chain of professions including sports marketing, inside sales, event management, and corporate learning and development, Aimee built a strong passion for monitoring, measuring, and creating better experiences. Aimee grew up a sports fan. From practitioner to advisor.

Sports 26

Sports Culture Leadership 2012 26

Lumoa

JUNE 14, 2023

Its lean and straightforward formula for measuring customer contentment has made this metric a veritable “gold standard” in the customer experience space. According to CustomerGauge’s 2022 report , NPS sports an impressive 41% trust rating among B2B businesses – higher than any other rating system of its kind!

NPS 83

NPS Customer Centricity Loyalty Presentation 83

ClearAction

DECEMBER 31, 2015

Shared vision, strategic planning, and governance are rarely discussed in customer experience literature. Collaboration, teamwork, and involvement of multiple functional areas in taking action on customer insights must be well-thought-out and institutionalized across your company for long-lasting results.

Customer Experience 63

Customer Experience ROI Government Sports 63

Gainsight

JULY 16, 2021

With everyone, no matter the sport or training, it takes practice to reach your next level of performance. This efficiency will save CSMs time and allow them to focus on customers who are at-risk and not likely to renew. Be patient with yourself. Have you ever heard that practice makes perfect?

Sports 40

Sports Customer Journey Customer Success Webinar 40

C Space

FEBRUARY 12, 2020

We can launch a beta product and iterate and improve with customer insight all of the time. The experience a customer has with a subscription service is itself the brand and its product. Outside In: New and Emerging Conversations on Customer Centricity is a collection of. The Right Insight. We can learn.

Customer Centricity 52

Customer Centricity Net Promoter Score Entertainment Banking 52

Customers That Stick

JANUARY 22, 2015

Customization information can be as simple as your customer’s birthday or the number of people in their household — or it can be as unique as an athletic shoe store asking a customers’ favorite sports team. This “extra” information will help you know your customers in a more personal way.

Information 119

Information Customer Service Training Magazine Sports 119

Kustomer

NOVEMBER 4, 2021

Data is everything in CX and without the right technology , there really isn’t a great way to gain customer insights. Jarvis explains that having a good CRM has launched his department to great success because it allows them to store and access essential customer information on a whim. Jarvis Harris: (01:04).

Sports 98

Sports Customers Document Sales 98

Forrester's Customer Insights

AUGUST 28, 2023

Insider threat struck the world of professional sports recently when an employee of the NBA team the New York Knicks allegedly shared proprietary information with another NBA team, the Toronto Raptors.

Sports 49

Sports Competitive Advantage Management Information 49

Forrester's Customer Insights

MAY 4, 2020

There are so many things that make the current pandemic situation challenging. Fear of getting sick. The devastating numbers of people suddenly unemployed, High school seniors who are missing their graduations and proms, and senior citizens who are isolated from their families and friends.

Sports 49

Sports Customers 49

Maru Group

NOVEMBER 10, 2020

The media and sports worlds have been in a tumult, with people cutting cables, switching to streaming, puzzling over bundling, and being confused by what is linear and what is not. Entertainment industry production halted, movie theaters shuttered, and sports stopped. Then sports restarted and largely ended up limping off the field.

Sports 55

Sports Entertainment Telecommunications Insights 55

Lumoa

JUNE 9, 2020

Find out more about how Watchshop uses customer insights to improve their product pages. Or perhaps you found that your customers are annoyed by the frequent marketing promotion emails that you send – this is an insight that should be shared with your marketing team.

Customer Experience 83

Customer Experience Feedback 2025 Retail 83

ClearAction

JULY 29, 2018

. “There is a lot of measurement with external customers in the form of NPS and such, but most businesses are missing what’s needed in customer-centered behaviors, what’s needed in the business to drive customer and competitor knowledge, and what’s needed to improve customer insight and foresight.

Customer Engagement 48

Customer Engagement Engagement Customer Centricity Culture 48

Lumoa

FEBRUARY 6, 2018

Is customer centricity already part of the company DNA and culture? Are there efficient processes in place for analyzing customer data or communicating customer insights? Is the ecosystem of customer engagement tools and technologies integrated and seamless, or are they siloed?

2018 129

2018 Customer Experience Customer Centricity Culture 129

Thunderhead

JULY 15, 2019

At Thunderhead, we’ve reduced call volumes by over 25% for one retailer by servicing customers on more effective channels, increased a sports team’s global ticket sales by 6% though better personalization and uncovered over $1m monthly revenue opportunity for a leading Telco provider.

Multi-Channel 65

Multi-Channel Touchpoint Customer Centricity Call Center 65

Optimove

MAY 27, 2024

Take your customer segmentation to the next level with our advanced guide Download Now Why it Matters: It has never been more difficult for brands to engage with customers in a way that ensures relevance, secures conversion, drives loyalty, and maximizes lifetime value.

Sports 52

Sports Events Download Insights 52

Qualtrics

FEBRUARY 17, 2021

have realized that customer experience analytics and direct customer feedback are the hallmarks of building effective situational intelligence. CX teams have come a long way in helping digital product teams incorporate customer research and voice of customer data into problem resolution, product planning, and design scenarios.

E Commerce 26

E Commerce Webinar Metrics E-support 26

ProProfs Chat

NOVEMBER 19, 2021

These random poll questions help in collecting qualitative data about a specific topic and help you dive deeper into customer insights. How did you feel about our customer service? Sports Poll Questions. If you’re creating a sports poll, you can make use of the below questions: 125. Don’t know.

Engagement 98

Engagement Sports Net Promoter Score Financial 98

Optimove

MAY 4, 2022

land-based and online sports betting – and by using Optimove, it can take an interesting path in pursuit of the ultimate goal of customer marketing. “We are using Optimove to maximize customer lifetime value in a lot of different ways,” said Claus Hansen, Director of CRM at BetMGM. Identifying hidden trends.

Marketing 52

Marketing Multi-Channel Sports Healthcare 52

Forrester's Customer Insights

MARCH 1, 2022

Advanced analytics are changing sports as teams collect data that provides insights about the opposing team, its players, and in-game opportunities. These insights only work, however, if the players take advantage of them during the game — in the moment. The three-point shot in the NBA is a great example.

Insights 49

Insights Sales Sports Customers 49

Forrester's Customer Insights

MAY 15, 2020

Spring is usually an exciting time in the sports world. It marks the culmination of the men’s and women’s college basketball seasons, the NBA and NHL playoffs begin, the domestic European soccer (football) leagues are in full swing and the Boston Marathon traditionally takes place on the third Monday of April.

Sports 61

Sports Insights Customers 61

Forrester's Customer Insights

JULY 12, 2023

For example, once my family has the winter-sport holiday behind us, I look forward to warmer weather and sunshine. Throughout the year there is an ebb and flow to the things I look forward to, often triggered by a certain event. The same happens to me when Forrester’s B2B Summit in North America is over, […]

B2B 26

B2B 2023 Sports Events 26

Amity

JANUARY 30, 2014

I think Customer Success is going to continue its evolution towards increasingly more proactive assistance to their customers to drive great experiences, thereby increasing product adoption and customer retention. – Kia Puhm, Chief Customer Officer, Blueprint Software Systems.

Customer Success 48

Customer Success Insights 2014 Chief Customer Officer 48

Perceptive

FEBRUARY 4, 2021

Liquor, sporting and camping goods, and homewares won out this Christmas. Christmas 2020 saw this trend continue with significant growth in liquor (16%), sporting and camping goods (15%), and homewares (14%). Having both sets allows us to better and more accurately predict trends and consumer behaviour.”.

2020 52

2020 Tourism Sports 2019 52

Pointillist

APRIL 26, 2018

As per the ‘State of Customer Experience in 2018’ survey , one of the biggest roadblocks to delivering exceptional customer experience is dealing with customer data. Without a single customer view and real-time insights, organizations struggle to deliver the quality experiences that customers are looking for today.

Customer Experience 72

Customer Experience Events Touchpoint Customer Journey 72

C Space

SEPTEMBER 27, 2019

I want to have a sports car, but that’s not what they want to hear. The Right Insight. The Right Insight What makes a successful customer insights leader? You could be a guy who’s trying to pick up the girl, and so you try to impress her with: “I want a Prius. I want to be so green.”

Net Promoter Score 40

Net Promoter Score Social Media Books Connections 40

C Space

APRIL 21, 2020

Companies such as Bauer and Brian’s Custom Sports ,have pivoted to manufacturing PPE, and now Montreal-based CCM Hockey is to begin producing full-head protective hoods to help protect front-line healthcare workers during the coronavirus pandemic.

2020 52

2020 Brands Hospitality Entertainment 52