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Social media analytics: Definition, types, and importance

BirdEye

When it comes to social media, analytics is everything. Without understanding the numbers behind your social media efforts, you’ll have no way to determine whether or not your campaigns are successful. Thankfully, social media analytics is becoming easier and more accessible.

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The complete guide to social media management for modern businesses

BirdEye

Social media has completely changed the way we communicate and connect with one another over the past two decades. Social media is also a powerful marketing tool used by businesses of all sizes. We’ll start by discussing some of the key concepts and benefits of using social media. 84% of U.S.

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Black Friday and Your Mobile App: How to Build Momentum, Increase Sales and Outrun Your Competition

Optimove

Driven by changing consumer habits – the recent pandemic being the biggest driver – today, over 70% of mCommerce sales are made on a mobile device. For example, you might provide advance visibility of products that are going to be heavily discounted, with the opportunity to ‘add to basket’ in advance of your sale.

Sales 52
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Social listening: Why it matters, how to get started, plus tips

BirdEye

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

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Why online communities are growing—and how you can get more from them

Alida

Several factors are driving companies to invest billions of dollars into online communities, both in public versions (like those hosted on social media sites) and private ones (those operated by brands on special community software). Technology and social media has given more power and influence to customers.

2015 0
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Social Media Training Activities and Marketing Courses You Never Realized Your Team Needed

Comm100

Social media is chaotic, but your social media team shouldn’t be! In order for your social media strategy to work, it’s important that your team be onboard with what you are trying to achieve, and have the knowledge and resources to help you achieve it. The Basics of Social Media Training.

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Experiential retailing is the next big thing in activewear

Alida

Sales in athletic apparel rose 12 percent in 2016 , according to the market research firm NPD, as more consumers wear their workout clothes outside the gym. That figure dwarfs non-active apparel sales, which declined two percent last year. Millennials, in particular, have been driving sales in the so-called “athleisure” revolution.

Retail 167