Forrester's Customer Insights

AUGUST 19, 2019

Both are important to consider when assessing the value that physical events deliver. While you can attribute some ROI […]. ” This question, first attributed to philosopher George Berkeley in 1710, raises questions about observation and perception.*

ROI 52

ROI Events B2B Marketing 52

ShepHyken

SEPTEMBER 15, 2017

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Brands are looking to AI to ramp up their marketing activities , taking what was once viewed as a science fiction fantasy and integrating it as a useful tool.

Customer Engagement 199

Customer Engagement Blog Engagement Marketing 199

Horizon CX

MARCH 1, 2021

The head of sales and marketing and the head of services aligned with all the reasons why Customer Satisfaction and Loyalty had to be the company’s number one operating pillar. Compelling Arguments for Justifying CX Programs – the Dreaded ROI Question. Or better asked, which comes first, the monthly numbers or customer satisfaction?

ROI 52

ROI Return on Investment 2004 Financial 52

CSM Magazine

DECEMBER 22, 2023

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

Connections 52

Connections Marketing Advertising Transportation 52

Totango

FEBRUARY 14, 2020

Customer success and marketing are typically two distinct teams that do not seem to be directly connected, but in fact, the more effectively the two collaborate, the more successful your customers—and your enterprise—will ultimately be. The Intersection of Customer Success and Marketing. Both teams serve as the face of your brand.

Customer Success 99

Customer Success Marketing Events Customers 99

Alida

SEPTEMBER 22, 2016

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Miller explained the ‘Authenticity Lifecycle,’ which is a business model that infuses authentic engagement with marketing, innovation and customer experience activities.

2016 267

2016 Innovation Marketing Insights 267

ProProfs Chat

APRIL 25, 2019

The market is full of similar tools with comparable functionalities. As an eCommerce entrepreneur, it’s not always easy to select the right tools that are decisive and provide a promising ROI. To help you clear this confusion, I am enlisting my top picks of the most effective eCommerce tools in the market. ProProfs Chat.

ROI 75

ROI Social Media Insights Interaction 75

Lithium

DECEMBER 28, 2020

With Thanksgiving upon us, all of us at Khoros are grateful for our amazing customers and we find ourselves reflecting on the many valuable insights they shared at Khoros Engage events this year. Learn more ways to demonstrate the ROI of engagement with our tipsheet. Automation is here to support — not replace — care agents.

Insights 52

Insights Engagement Net Promoter Score ROI 52

Gravy Analytics

AUGUST 12, 2019

Unlike traditional ad targeting, which relies on online behavior data, location-based advertising audiences are based on real-world event and location attendance, making them more accurate. Location data involves real-life actions, including when consumers visit commercial locations like retail stores or event venues. Location Data.

Advertising 60

Advertising ROI Events Consumers 60

ReviewTrackers

MAY 8, 2017

Looking for the latest trends, tools, strategies, and insights on CX? To help your leaders and managers in your organization become CX experts, we compiled a list of customer experience conferences and events to attend this 2017. Customer Experience Conferences and Events. CXPA Insight Exchange. When: July 4 to 5, 2017.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

NetBase

JULY 3, 2020

The 4th of July is typically cause for celebration, but current events make that challenging for brands. Will 4th of July marketing fizzle out this year? We’ll share insight around: The one constant that remains – and is expanded this year – fireworks. The sooner you get ahead of it, the better your ROI will be.

Brands 95

Brands Marketing Travel 2019 95

InMoment XI

NOVEMBER 15, 2023

This method harnesses the power of data and insights to gain a deeper understanding of customers, their preferences, and their interactions with a company. It involves the use of various metrics and methods to gain valuable insights into how customers perceive and interact with a business.

Insights 324

Insights E Commerce Customer Experience E-support 324

ClearAction

NOVEMBER 27, 2018

Customer-Centric Marketing: Align for Growth Lynn Hunsaker. Customer-centric marketing has several layers of meaning. Communications is only one touch-point of many that marketing has with customers. Apply the essence of “customer-centric marketing” to all of these marketing areas. Go beyond “the deal”.

Customer Centricity 74

Customer Centricity Marketing Competitive Advantage Events 74

Lithium

NOVEMBER 1, 2022

An Interview for Change: How AI and Automation Drive ROI Khoros has been a social care leader for years, but a tool is only as valuable as the one who wields it. Get to the bottom of the best ways to use and prove the ROI of Khoros Care with Khoros product marketing expert Josh Snider. Are you there ROI?

2022 52

2022 Roadmap ROI Social Media 52

Gainsight

JUNE 27, 2023

Now, as we reflect on the event, we are excited to share with you the five impactful takeaways that emerged from this insightful gathering of industry leaders. We’re calling this Circles of Success and will bring it back at more events whenever possible.

ROI 52

ROI Events Return on Investment Touchpoint 52

BirdEye

APRIL 25, 2023

Referral marketing 10. Email marketing 11. Participate in local events 17. Showcase your business offerings, share industry insights, and use incentives to increase social media engagement. You can also use email marketing to distribute your newsletter and blog content to attract new readers.

Seminar 98

Seminar Social Media Advertising Workshop 98

NetBase

SEPTEMBER 3, 2019

There are five steps that CX strategies should take to ensure a successful marketing campaign launch. You have no idea how your campaigns are actually doing as you can’t sort out social media ROI and just hope no one asks for that data. Have you been marketing to the same folks, ad nauseam? well, then this next step will!

Marketing 65

Marketing Social Media ROI Metrics 65

Beyond Philosophy

NOVEMBER 10, 2014

The short version is that a study by the CFI group tracked the share prices of the leaders of the American Customer Satisfaction Index (ACSI) and the leaders National Customer Satisfaction Index, UK (NCSI) versus the broader markets. By comparison, the S&P 500 returned only $93, a 7-percent loss. Why is this?

Net Promoter Score 164

Net Promoter Score ROI Customer Experience 2014 164

Lithium

NOVEMBER 27, 2019

With Thanksgiving upon us, all of us at Khoros are grateful for our amazing customers and we find ourselves reflecting on the many valuable insights they shared at Khoros Engage events this year. Learn more ways to demonstrate the ROI of engagement with our tipsheet. Automation is here to support — not replace — care agents.

Insights 40

Insights Engagement Net Promoter Score ROI 40

CSM Magazine

MAY 6, 2024

Popups can be used for a variety of objectives, such as collecting email addresses, advertising special deals, announcing events, conducting surveys, or providing users with pertinent information. It includes exit-intent technology, A/B testing, analytics, and interfaces with top email marketing and CRM platforms.

E Commerce 52

E Commerce User Experience Advertising ROI 52

Optimove

FEBRUARY 13, 2024

These magical tools help increase response rates, return on investment (ROI), customer engagement, loyalty, and retention. This data-driven approach empowers marketers to build long-lasting customer relationships and consistently provide exceptional, personalized experiences. For instance, a cart/browse abandonment email.

Download 59

Download Return on Investment Loyalty ROI 59

BirdEye

MARCH 29, 2024

This significant finding underscores the imperative need for real estate professionals to harness the power of social media to stay competitive and relevant in today’s market. Table of contents What are the 7 best social media networking groups for real estate marketing?

Social Media 57

Social Media Sales Advertising Connections 57

SurveySparrow

JANUARY 8, 2020

Evidently, social media is taking over the marketing arena and most of the conventional marketing methods have gone out of vogue. Yet Email Marketing still has a relevant role to play even to this day and is used by zillions of enterprises around the world. Email survey software and email marketing tools are in huge demand.

2020 93

2020 Marketing Return on Investment Definition 93

Thematic

FEBRUARY 11, 2024

I finally got to attend a Medallia Experience conference, and just like with my write up of the Qualtrics X4 event last year , I’d like to share my experiences and learnings. First, it’s hard not to compare two events. VIPs saw a show there during the event. The rooms were large, comfy and high-tech enabled.

NPS 62

NPS Hotels Events Demo 62

Gainsight

JULY 10, 2023

Collaborate With Marketing to Expand Digital Touchpoints A common concern regarding the use of email in scaled CS programs is the risk of over-messaging customers. The AuditBoard team addresses this challenge through a thoughtful approach to alignment with Marketing. AuditBoard remains committed to offering scaled resources.

Webinar 52

Webinar Roadmap ROI Touchpoint 52

Oracle

AUGUST 6, 2019

Here are 5 of the upcoming, fascinating marketing sessions. Leveraging Connected Data Across the Marketing Lifecycle. Breakout session featuring Robin Opie, VP: Data Science, Oracle Data Cloud, Oracle and Steve Earl, Senior Director Product Marketing, Oracle. Marketing is being redefined by micromoments.

2019 47

2019 Marketing B2C Roadmap 47

BirdEye

APRIL 4, 2023

Marketing budget A marketing budget focuses on advertising costs, organic content marketing costs, marketing event costs, and design costs, to name a few. A marketing budget template focuses on the overall spending in marketing campaigns against leads or businesses generated to understand its effectiveness.

Financial 98

Financial Events Sales Insurance 98

NetBase

MARCH 26, 2020

But even if your brand is late to the “doing good” party, cause marketing for the Coronavirus is a good place to start! And next generation AI-powered consumer and market intelligence is your guide. Increased ROI. Because, right now, there’s lots of need to be found in pretty much every community: Marketing for a Cause.

Marketing 75

Marketing Consumers Loyalty Social Media 75

Lithium

NOVEMBER 2, 2021

Utilizing Paid Promotion in Khoros Marketing Why bother wasting valuable time and money using native paid campaigns? Time to start seeing actual ROI on your promoted posts. Webinars & Events Some event areas are limited to Khoros customers only. Advanced CX Insights Webinars Watch now. Available On-demand.

2021 52

2021 Webinar ROI Events 52

Oracle

NOVEMBER 30, 2020

The Upshot Award for Best Demonstrated ROI in Service honors those who keep a watchful eye on performance and put analytics insights to work in their service experiences—realizing major ROI in the process. In addition to offering service anytime, the automation solution enables Insight to scale.

ROI 40

ROI 2019 B2B 2020 40

BirdEye

MARCH 17, 2023

The insights gained from social listening can be invaluable when it comes to making strategic business decisions. Social monitoring keeps brands engaged with their audience while they obtain insights that allow them to deliver better service and experiences. These insights can help inform your marketing strategies for long-term gains.

Social Media 98

Social Media Feedback Insights Brands 98

Gravy Analytics

JUNE 3, 2019

Location intelligence is a relatively new term in marketing, but one that is gaining popularity as consumers demand more relevant content and offers. Businesses can use location data to get valuable insights on consumer interests and preferences. Higher Click-Through-Rate (CTR) and ROI. Attribution. Competitive Analytics.

Automotive 92

Automotive Advertising Retail ROI 92

Pointillist

MARCH 20, 2020

They start the journey with the ‘Payment Notice Sent’ Event, which shows that 12.5M But, they find that 60% of customers in the IVR don’t even attempt to make a payment through the IVR system—a key insight revealing a valuable opportunity to reduce IVR leakage, call volume and costs by improving the language in the IVR node.

Customer Journey 70

Customer Journey Insights NPS Banking 70

Totango

JUNE 28, 2022

The primary mission of a Chief Marketing Officer (CMO) is to foster growth, attract new leads, and increase sales by effectively communicating the value the company’s products and services can provide. And in order to maximize your ROI, you should be focusing on retention and customer satisfaction strategies.

Return on Investment 75

Return on Investment Competitive Advantage ROI Communication 75

Lumoa

JANUARY 2, 2023

One tool businesses can use to capture valuable insights is the transactional Net Promoter Score (tNPS). These surveys provide valuable insight into how the interaction went, and whether it was either satisfactory and likely to result in customers promoting the business further. Types of transactional NPS (tNPS) surveys.

Net Promoter Score 83

Net Promoter Score NPS Events Customer Satisfaction 83

Confirmit

MAY 29, 2019

Both pure digital and merged digital/physical interactions provide new opportunities to gain deeper insight into the mind of the consumer. Holly Carter, Director of Product Marketing, Confirmit. Director of Product Management, ConfirmitHolly Carter, Director of Product Marketing, Confirmit.

Consumers 40

Consumers Insights Webinar Hospitality 40

Confirmit

MAY 16, 2019

Both pure digital and merged digital/physical interactions provide new opportunities to gain deeper insight into the mind of the consumer. Holly Carter, Director of Product Marketing, Confirmit. Director of Product Management, ConfirmitHolly Carter, Director of Product Marketing, Confirmit. Register Now.

Consumers 40

Consumers Insights Webinar Hospitality 40