Brandwatch CX

OCTOBER 3, 2022

Influencer marketing is the process of marketing to individuals as opposed to your target market as a whole. Brands are using influencer marketing to expand their reach and increase the likelihood of resonating with their target audience. We’ve written an in-depth guide on the why and how of influencer marketing.

Marketing 83

Marketing Social Media 2008 Metrics 83

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. TV Networks.

Entertainment 46

Entertainment Social Media 2019 Sports 46

NetBase

MAY 22, 2019

It’s always great fun to head to New York to participate in Social Media Week – especially when we’ve got a panel of social marketing superstars like we had this year. Evan Nickel – Associate Strategist, Digital, GMR Marketing. Evan Nickel – Associate Strategist, Digital, GMR Marketing.

Social Media 43

Social Media Brands Sports 2015 43

NetBase

OCTOBER 21, 2019

What dictates consumers’ media consumption habits? And what can media and entertainment brands do to keep pace with these ever-changing needs? We explore that and more in our Social Media Industry Report 2019: Media & Entertainment. Media & Entertainment Brands Must Eat or be Eaten. TV Networks.

Entertainment 40

Entertainment Social Media 2019 Sports 40

ReviewTrackers

MARCH 26, 2018

When you were applying to jobs right out of college, your advisor, family and friends may have told you to watch what you post on social media because you had to create a positive online brand reputation to get a job. Olenski argues that brands should not think of reputation management, but instead, reputation marketing.

Brands 82

Brands Marketing Sports Social Media 82

NetBase

DECEMBER 31, 2018

Like all years, 2018 offered a number of lessons in how to break new ground using social media. It also reminded us how easily things can go off track when you’re not using social listening to guide your efforts. Insights Should Inform. Predictive Marketing. Understanding Influencers.

Social Media 45

Social Media 2018 Sports Brands 45

Retently

APRIL 5, 2024

Because in a market brimming with choices, the way customers feel about your business can set you apart. Retailers are tapping into this information, using statistical modeling and machine learning techniques to craft marketing campaigns and product recommendations that hit the mark. Why does this matter so much?

Retail 78

Retail Engagement Customer Experience Loyalty Programs 78

Oracle

MAY 23, 2019

While on location at Oracle Modern Customer Experience 2019 in Las Vegas from March 19-21, the SmarterCX team met with Jennifer Storms, CMO & EVP at NBC Sports, who tells us about her work and discusses how data plays a role in how quickly Olympic athletes go from ordinary to extraordinary, and in a matter of minutes become household names.

Sports 40

Sports 2019 2020 Social Media 40

BirdEye

JUNE 21, 2023

Basically, anyone that can claim a bit of your market share is fair game for a competitive analysis report. With it, you can create an effective marketing strategy to help increase brand awareness and, ultimately, gain a competitive advantage, all based on the revelations you learn. Detailed competitor analysis is empowering.

Social Media 98

Social Media Hotels Competitive Advantage Marketing 98

BlueOcean

DECEMBER 13, 2022

Your customers don’t view your CRM and marketing separately–they view all your communication as your brand, so it is imperative that your CRM and loyalty program are cohesive and send the same message. Can they provide insight and thought leadership on the operations and tech fronts to help you make decisions that will impact your members?

Loyalty Programs 177

Loyalty Programs Loyalty Social Media Rewards Programs 177

NetBase

SEPTEMBER 11, 2020

Public social media feeds account for 52% of online brand discovery by new consumers. And it reflects in the stock market as Peloton has been trending steadily upward since March. Since competitive intelligence is all about analyzing market strengths as well as weaknesses, let’s see how Peloton is stacking up.

Social Media 98

Social Media Sports E Commerce Retail 98

2020 Research

AUGUST 3, 2023

The objective of the joint omnibus study with element54 was to gain insights into the emerging use of technology and the role of influencers and social media in driving back-to-school decisions and omnichannel dynamics. To view all the insights and key takeaways, watch the on-demand webinar!

Omnichannel 52

Omnichannel Apparel Webinar Social Media 52

NetBase

JUNE 5, 2020

In this trend analysis, we’ll share consumer and market intelligence around: Top shows shifting to meet consumer desires for varied experiences in entertainment. Brand advertising budgets continuing to shift towards online and social media. 89% of marketers are using social media to advertise.

Innovation 73

Innovation Brands Social Media Advertising 73

ProProfs Chat

APRIL 17, 2020

According to the 2019 trends report by event tech company Bizzabo, events, at times, even score over content marketing, digital advertising and email marketing. Knowing the attendees before the event also helps to improve your event marketing strategies and reach out to a broader audience. What Are Event Survey Questions ?

Events 83

Events Insights Seminar NPS 83

ClearAction

MAY 16, 2016

Marketing Maturity Mobilizes Customer Experience Mojo. In sports skills , maturity matters because it puts your game at the top echelon of competition. In marketing , maturity matters for the same reasons! In marketing , maturity matters for the same reasons! Digital marketing maturity. social media maturity.

Marketing 54

Marketing Customer Experience Sports Metrics 54

Avaya

OCTOBER 31, 2016

If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Just 10 years ago, marketing technology platforms like Marketo and HubSpot had just been founded and were in their primal stages. Here’s why…. How much data? million posts per minute.

Technology 74

Technology Marketing 2017 Social Media 74

Kustomer

JUNE 7, 2023

CX involves both direct interactions initiated by the customer, and also indirect interactions the customer has with the organization: for example, when a customer sees a wealth management company’s advertisement on a billboard or follows a bank on social media. It’s important to remember that CX is a team sport.

Financial 98

Financial Banking Social Media Customer Satisfaction 98

NetBase

MAY 2, 2019

If “just as close” sounds like an exaggeration, you’ve just uncovered what you’re missing in your engagement efforts – which impact your ability to convert via social media. Create – use audience segment insights to create a unique fandom around your brand, with a culture all its own; think Justin Bieber’s “ Beliebers ”.

2019 71

2019 Engagement Entertainment Sports 71

BirdEye

APRIL 13, 2023

Social media advertising has changed the marketing and advertising world by making it easier than ever for businesses to reach their target audience. With billions of active users across platforms, social media advertising offers a level playing field to reach a vast audience and build brand awareness.

Social Media 98

Social Media Advertising E Commerce Fashion 98

Optimove

SEPTEMBER 20, 2022

If you’ve been here before, you know only too well that when the world’s biggest sporting event takes place, the passion, excitement, and undeniable frenzy that accompanies it presents unparalleled opportunities to tap into the magic of the moment and reap the rewards that at any other time would be a distant dream. If you’re a first-timer?

2022 52

2022 Retail Sports Events 52

Beyond Philosophy

OCTOBER 26, 2023

Since we discussed this on a recent podcast, and I thought many of you might have the same problem, I thought I would also share our insight on this topic here. I saw a social media post that highlighted this a while back. Here’s another one called Sports Car Grandpa : A brand can be good at more than one thing.

Brand Values 88

Brand Values Brands Social Media Sports 88

SurveySparrow

APRIL 28, 2023

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. By understanding how and why people make purchasing decisions, you can tailor your marketing strategies and improve your chances of success.

Consumers 52

Consumers E Commerce Advertising Social Media 52

SurveySparrow

OCTOBER 6, 2022

What motivates your target market? If a beer brand discovers that its customers enjoy watching sports, it can use this in its ad campaigns. The campaign can show customers having a beer while watching sports matches. Instead, their marketing campaigns can focus on the fact that they provide affordable in-fashion clothes.

Definition 52

Definition Sports Fashion Social Media 52

Beyond Philosophy

MAY 8, 2017

Interestingly, those driving the cars painted with a Red Bull logo consistently drove faster and more aggressively than other participants, apparently because of the subconscious cues delivered by the soft drink’s branding and market personality.

Brands 141

Brands Customer Experience Advertising 2011 141

NetBase

JANUARY 23, 2020

Brands monitoring social media with next generation AI-powered social listening are taking full advantage of all online offers by engaging playfully, and relevantly, with consumers in real-time. Sports fans are a competitive lot. Being able to catch the insight right away is huge, of course.

Consumers 67

Consumers Engagement Social Media Sports 67

QuestionPro Audience

MARCH 30, 2018

Many sports fans claim the only thing that gets them through the tedious month of March, when spring is so close you can taste it, is the NCAA Men’s Basketball Tournament, better known as March Madness. Brands know they have an opportunity to reach a large audience, and spend the month engaging consumers via social media and advertising.

Brands 76

Brands Sports 2017 2016 76

NetBase

NOVEMBER 13, 2019

iHeartMedia’s EVP of SmartAudio Insights and Analytics, Hetal Patel, shared real-life examples of how iHeartMedia applies AI in scenarios such as better targeting and contextualizing content, image analysis and brand attribution, and reducing fraud and bot-related behaviors: . Morning Movers and Shakers. Today – Even More!

Sports 40

Sports Social Media Presentation Workshop 40

CX Accelerator

DECEMBER 31, 2018

Beth Gauthier-Jenkin, The Vice President of Customer Care at Gopher Sport recently generated a wonderful culture dialog via email. The insights provided were so good, it felt like a crime keeping it to ourselves…especially knowing this is one of the greatest hurdles we face as a community.

Culture 244

Culture 2019 Contact Center Leadership 244

CustomerSuccessBox

JUNE 13, 2022

Customer intelligence (CI) is the process of gathering and analyzing extensive customer data from both internal and external sources to acquire insights into customers’ demands, motivations, and actions. Customer intelligence may assist marketers in achieving a wide range of customer success objectives and activities.

Customer Success 52

Customer Success Net Promoter Score Customer Centricity Customers 52

NetBase

OCTOBER 23, 2019

The Keynote with Killer Insight and Comedy! Our Keynote Speaker, Carlos Gil, came with amazing insight to kick off our first day – and gifts! Each attendee received his new book, “The End of Marketing” ahead of its release. Events require expert social media listening not only with people attending but those who can’t attend.

Social Media 40

Social Media Roadmap Sports Events 40

NetBase

OCTOBER 23, 2019

The Keynote with Killer Insight and Comedy! Our Keynote Speaker, Carlos Gil, came with amazing insight to kick off our first day – and gifts! Each attendee received his new book, “The End of Marketing” ahead of its release. Events require expert social media listening not only with people attending but those who can’t attend.

Social Media 40

Social Media Roadmap Sports Events 40

SurveySensum

DECEMBER 26, 2023

They provide varied insights that highlight the nuanced relationship between these key elements while emphasizing the significance of incorporating valuable product feedback into the equation through a robust product feedback platform. I will also add that #cx is a team sport. It takes both, and when you find it, 1+1 = more than 2!

Customer Service 52

Customer Service Exceptional Customer Service Loyalty Demo 52

NetBase

MARCH 16, 2020

When it comes to social media, there are several channels vying for top billing right now—and each has its appeal. Instagram-specific challenges faced by marketers. How advanced image analytics and next generation AI technology helps brands gather better insights. Well, marketing on Instagram is deceptive.

2020 56

2020 Download Sports Social Media 56

Magellan Solutions

JULY 5, 2021

Social Media Chat Support. Case 4: Global Sports Media Network. They outsourced a contact center to increase customer satisfaction and to gain deeper insights into brand perception. Improved business decision and speed-to-market. Popular Customer Service Practices in the Philippines include: Email Support.

Customer Service 52

Customer Service Average Handle Time E Commerce E-support 52

NetBase

OCTOBER 3, 2018

The problem for modern brands isn’t issues cropping up – it’s how quickly social media turns small problems into viral catastrophes. The good news is, social media is also the solution – or more specifically, Social Media Analytics is. Social Media Tools for Brand Health and Crisis Survival.

Social Media 60

Social Media Management Transportation Brands 60

SurveySensum

MAY 20, 2020

The impact of COVID-19 has been felt by every small and big business and the marketing leaders need to rise above these disruptions and adapt to the New Normal that is evolving. In times of such crisis, where consumers are still adapting to new lifestyles, marketers must proactively reach out to them and respond to the needs.

Customer Experience 52

Customer Experience Social Media Banking Healthcare 52

SurveySparrow

JUNE 29, 2022

As the name clearly suggests, participant observation is a research method where the researcher or survey conductor studies a target market or participant group in multiple ways, like observation, interviews, or actively living in their group. They do that to observe behaviors and certain patterns for organizations to build and market better.

Definition 52

Definition Sports 2009 Books 52