Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. As the saying goes, ‘garbage in, garbage out’.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Interactions

MAY 20, 2021

With travel restrictions decreasing and consumers feeling more comfortable leaving their homes, this summer will see a rebound in traffic after a year-long hibernation. According to new research by Zapwater Communications , 65% of Americans are looking forward to traveling again, both internationally and domestically.

Hospitality 62

Hospitality Travel Brands Average Handle Time 62

Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Inbenta

OCTOBER 20, 2020

In that context, it is of paramount importance for companies to find new or better ways to deal with the massive amount of online interactions they’re now facing. So how can a Customer Interactions Management Platform come to the rescue? And what are the benefits of automating the management of your customer interactions?

Interaction 98

Interaction Social Media ROI Reference 98

Currency Alliance

FEBRUARY 20, 2023

This article on the loyalty rules engine is probably the second-most important article I will ever write on loyalty marketing*. It is the most powerful, yet under appreciated module (or tool) in a loyalty marketing stack of software. This would not require much of a rules engine – since your program has no variation.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?

Tourism 56

Tourism Travel Customer Service E-support 56

InMoment XI

JANUARY 16, 2024

By integrating these advanced technologies, these companies aim to streamline customer interaction, automate routine tasks, and optimize their overall operations. This data may include historical customer interactions, transcripts of conversations, customer profiles, and information from other relevant databases.

Contact Center 260

Contact Center Virtual Agent E Commerce E-support 260

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

FEBRUARY 26, 2021

So, with competition across nearly every category, all companies now need a loyalty strategy. Not every company needs a loyalty program with points, gift cards, or other incentives, but very few businesses can survive without a base of loyal customers that makes up 30-50% of recurring total sales. Evolution of businesses’ CX functions.

Loyalty 59

Loyalty Customer Engagement Engagement Airlines 59

ShepHyken

MARCH 4, 2024

by Annette Franz (CustomerThink) Customer experience is the sum of all the interactions (including with product and price!) that a customer has with an organization over the life of the “relationship” with that company… and, more importantly, the feelings, emotions, and perceptions the customer has about those interactions.

2024 60

2024 E Commerce Article Customer Service 60

InMoment XI

APRIL 3, 2024

The customer experience—how buyers feel about their collective interactions with a brand—defines and motivates customer action. But where customer experience takes every interaction into account, the digital experience focuses more specifically on those interactions that occur with digital touchpoints.

Customer Expectations 260

Customer Expectations Touchpoint 2024 Omnichannel 260

NetBase

MAY 23, 2019

How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? Social listening clues you in to the issues that are top-of-mind for travelers, as well as which matter most. Sentiment of the interactions are overwhelmingly positive. Here are some ways! Immediacy Is Key.

Travel 56

Travel Customer Care Information Hotels 56

Up Your Service

MAY 3, 2017

This post makes the same point, but for the travel and hospitality – one of the most traditional “service” industries on the planet. Read on… Customer loyalty is a powerful marketing force that travel and hospitality businesses are always chasing. Turning loyalty members into evangelists.

Hospitality 74

Hospitality Travel Brands Airlines 74

Kitewheel

MARCH 4, 2019

Travel and hospitality companies have a difficult job. But even these leading travel brands can do better. Things are improving for the travel industry, but the biggest multipliers of customer satisfaction seem largely to be left behind. Power Pre-flight Communications With Real-Time Interaction Management.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

Interactions

AUGUST 7, 2019

As traveling becomes more mainstream, these amenities may seem like a distant dream. But as we look at the customer experience as a whole in the travel industry, big improvements can be made to make customers feel more valued, respected, and happy. Interested in more ways to please travel and hospitality customers?

Travel 54

Travel Hospitality Books Airlines 54

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. source aspirational redemption options at better cost, so the value of your loyalty currency is magnified. Not every loyalty program seems to appreciate this.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

InMoment XI

OCTOBER 19, 2021

Not that long ago, if we wanted to know what a customer thought, how they felt about interacting with your brand (website, store, call center, etc.), We also ask questions we should know the answer to, like “did you travel with us in the last 30 days?” The Humble Beginnings of Surveys. or how loyal they are to you, we had to ask them.

Customer Experience 493

Customer Experience Social Media Call Center Metrics 493

Bob Hayes

MARCH 19, 2018

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty. Click image to enlarge.

Loyalty 93

Loyalty 2018 Travel Insights 93

CSM Magazine

DECEMBER 7, 2021

Building customer loyalty is quite essential for companies, regardless of their sizes. Clever Ways to Increase Client Loyalty in Your Business. Building customer loyalty takes time and needs an entrepreneur to fully commit to it. The impression your clients have once they’ve interacted with your business matters.

Loyalty 52

Loyalty Rewards Programs Fashion Customers 52

CSM Magazine

JUNE 13, 2024

This not only enhances the guest experience but also builds loyalty. Not only do these initiatives attract eco-conscious travelers, but they also contribute to a hotel’s brand image. Enhanced Staff Training In an industry where human interaction plays a crucial role, well-trained staff can make all the difference.

Hotels 52

Hotels Customer Service Guest Experience Hospitality 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Interactions

JANUARY 13, 2022

A happy customer is a loyal customer, and nothing is more of a cornerstone of a successful business than customer loyalty. Banks however have a difficult task measuring customer loyalty due to the issue of “hidden defections”. Understanding this is all well and good, but what can you do to increase loyalty towards your bank?

Banking 62

Banking Loyalty 2022 2021 62

Interactions

JANUARY 13, 2022

A happy customer is a loyal customer, and nothing is more of a cornerstone of a successful business than customer loyalty. Banks however have a difficult task measuring customer loyalty due to the issue of “hidden defections”. Understanding this is all well and good, but what can you do to increase loyalty towards your bank?

Banking 62

Banking Loyalty 2022 2021 62

LiveChat

AUGUST 25, 2017

The study tested and measured the correlation between “mint-giving,” waiter interactions with customers and its effectiveness in increasing tips. The post The Importance of Customer Experience Culture in Hotel & Travel Industry appeared first on LiveChat. A great lesson about customer experience culture.

Hotels 104

Hotels Travel Culture Customer Experience 104

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. Why hasn’t loyalty? The result is few loyalty initiatives have kept pace with the dramatic changes of customers and their behaviors.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

GetFeedback

NOVEMBER 25, 2019

Internet Travel Services: 78%. Learn how to use the CSAT metric, boost loyalty, and prove the ROI of your efforts. Internet Investment Services: 79%. Internet News and Opinion: 75%. Internet Retail: 80%. Internet Search Engines and Information: 79%. Internet Service Providers: 62%. Internet Social Media: 72%. Life Insurance: 80%.

Customer Satisfaction 293

Customer Satisfaction Apparel Insurance Wireless 293

Inbenta

JANUARY 30, 2020

Today’s travelers no longer go to their local travel agent in order to book their trips, they are more and more connected and digitally savvy, doing all their research online. “64% of travelers and 80% of business users expect travel companies to respond to them in real time.” ” (Salesforce).

Tourism 121

Tourism Travel Multi-Channel Books 121

Stella Connect

SEPTEMBER 22, 2017

How to Achieve Excellence in Travel Customer Service in 2018. Last year, people traveling to and within the U.S. At the same time, travel customer service will be tested like never before. This is a big challenge for the travel industry. 5 Best Practices That Will Distinguish Your Travel Customer Service.

Travel 40

Travel 2018 Customer Service Contact Center 40

LoyaltyPlus

SEPTEMBER 1, 2021

But whether it is safety or a seamless online environment, everything points to how important engendering loyalty has become in these difficult times. The role these solutions and systems can play in creating more sophisticated and tailored loyalty programmes cannot be ignored. Customers want to feel valued.

Loyalty 52

Loyalty Airlines Hospitality Hotels 52

Bob Hayes

MARCH 19, 2018

As users/customers engage with a company (their products, services, surveys), they generate a lot of data about their behaviors and interactions with the brand. Answering Questions about User/Customer Loyalty. Use Data and Analytics to Answer Important Questions about Customer Loyalty. Click image to enlarge.

Loyalty 74

Loyalty 2018 Travel Insights 74

Avaya

FEBRUARY 13, 2019

But ultimately, we want customers to walk away elated from any interaction. But what actually makes a good customer interaction? Leverage agent screen pops so anyone who speaks or chats with customers knows their value and loyalty. Historical interactions across all channels are paramount for a solid experience.

Interaction 45

Interaction B2B B2C Social Media 45

Experience Investigators by 360Connext

JANUARY 21, 2015

In the case of airlines, yes, they want to travel to a certain destination. WHY does your customer want to interact at all? If you cater to business travelers, for example, then go beyond the obvious like wifi access and business lounges. HOW does your customer come to this conclusion? They want it all!). WHO is your customer?

Customer Journey 283

Customer Journey Customer Journey Mapping Airlines Magazine 283