How to Prove the ROI of Your Voice of the Customer (VoC) Program
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JULY 19, 2019
There is greater ROI when the holistic customer journey is the focus. The airline tracked this back to a lack of amenities for early morning travelers. In this article, I’ve talked about the fact that marketers feel overwhelmed by how much data is available to them, thus making ROI—or the path to ROI—a muddied one.
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