C Space

JANUARY 18, 2021

How did 2020 change the rules of engagement between customers and brands? What we saw in 2020 was a complex and rapidly changing picture – fluid emotional shifts, driven by economic, political, cultural and environmental uncertainty. Here are the five brands to watch to watch in 2021. Jessica DeVlieger. C Space President.

Engagement 116

Engagement 2020 2021 Financial 116

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Reputational risk is potential damage to an organization’s image caused by negative publicity, scandals, or crises that can impact revenue, brand value, and stakeholder loyalty.

Social Media 57

Social Media Airlines 2009 Financial 57

CSM Magazine

DECEMBER 6, 2021

Retailers are already feeling the effects of pandemic-related seasonal headwinds, putting pressure on consumer confidence, full-time and temporary staff, and the supply chain. In fact, 2021 is forecast to be one of the most treacherous holiday seasons since the Great Recession of 2008-2009. The Great Resignation is also upon us.

E Commerce 97

E Commerce 2021 E-support Contact Center 97

CSM Magazine

MARCH 20, 2023

How Brands Become Icons – Douglas B. Holt This book is a must-read for those interested in the history of popular American brands. The author attributes their success to “cultural branding.” Harley-Davidson uses themes of freedom, liberty, and open roads to build its brand. Be sure to check it out!

Books 52

Books Marketing Social Media Advertising 52

C3Centricity

JULY 2, 2016

Your brand is not what you think it is! It is what your customers think it is; its brand image, personality and its value to them. I was lecturing at Miami University a couple of weeks ago on brand image and personality. These are two vital elements of branding. Why we Buy Brands. Branding Elements.

Brands 63

Brands Marketing Advertising Measurement 63

Retently

OCTOBER 19, 2018

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. Miscommunications, low employee engagement, and the lack of a customer-centric company culture can also get in the way and make things worse.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Call Center Metrics 98

Natalie Petouhof

MARCH 6, 2017

Winning leaders have realized the value of a strong and effective culture as a crucial, competitive advantage. The speakers will share research, insights and strategies for building the culture of a company that magnetically attracts the top talent. I’ve written return on investment models for the value of human capital.

Culture 40

Culture Competitive Advantage 2015 2012 40

Qualtrics

JUNE 6, 2019

The best brands don’t just sell a product or service, they connect with their audience and create experiences that keep customers coming back for more. Brand experience (BX) is what drives target customers’ perceptions, emotions, and preferences, which influence their purchase and usage behavior.

Brands 33

Brands Leadership Books 2018 33

Service Untitled

OCTOBER 22, 2010

Home About Service Untitled Subscribe for Free Consulting Contact Archives How to overcome negative brand perception Cheryl October 22, 2010 Customer Satisfaction , Customer Service Experience , Specific Companies 1 Comment It’s the elephant in the room when consumers become disenchanted with a company’s brand.

Blog 43

Blog Brands 2010 2006 43

SurveySparrow

JUNE 9, 2020

Meme culture has enveloped our lives in ways that are unimaginable. It is a form of cultural expression, to put it in really simple words. Giphy partners with brands to host GIFs that can be used for marketing promotions. Founded in 2009, Imgur is an image-sharing community where viral images and memes are shared.

2020 64

2020 Entertainment Culture Brands 64

CX Workout - Ideas Blog

DECEMBER 22, 2020

The goal of every brand is to create positive emotional experiences that deepen the brand’s relationship with its customers or buyers. Yet, somehow, try as they may, evoking gratitude is a challenge for most brands. Conversely, we also asked them to name a brand that let them down and then to describe that experience, too.

2020 52

2020 Financial NPS 2004 52

ijgolding

OCTOBER 7, 2015

Although it comes as a surprise for a company with, up until now, a very good global reputation, their actions have only added to the consumer’s growing mistrust of ‘big business’ Tesco, one of the world’s largest retailers, lurch from one crisis to another – again driven by an extreme lack of authenticity.

Customer Experience 123

Customer Experience Financial Definition 2015 123

Stella Connect

JANUARY 25, 2018

In recent years, we’ve seen a major shift in brands’ approaches to customer service delivery and contact center performance management. With market realities closing in, more and more brand leaders are having serious discussions about how to define, prioritize, and deliver service excellence in the face of unrelenting consumer demands.

2018 40

2018 Customer Service Contact Center Omnichannel 40

Magellan Solutions

JUNE 15, 2021

Having said that, here are some reasons why you must work with a BPO company with lower attrition rate: Tenured Agents Become Brand Ambassadors. With this knowledge and expertise in your company, customer service employees will become brand ambassadors for your company. . Average Attrition Rate for the BPO Industry.

Customer Service 52

Customer Service Call Center 2008 2014 52

ijgolding

AUGUST 3, 2018

In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. Whilst this sounds so positive, time and time again we, the consumer, are faced with organisations failing to live up to their promises. ; and ‘how are we going to continue to make our purpose a reality?’;

Retail 76

Retail 2009 Leadership Customer Centricity 76

Comm100

NOVEMBER 27, 2017

s apology (or non-apology ) for sexual assault; brands in every industry are learning that the apology letter is an extremely difficult art form to master. What is it about the apology that can bring some of the biggest brands and names to their knees, or resurrect brands that seemed as good as gone? rawpixel.com.

Social Media 120

Social Media Brands Advertising Transportation 120

Hero Digital

APRIL 24, 2020

As marketers, this presents us with a unique opportunity to get vital messaging to consumers, whether around e-commerce, tips for accessing services under these new living circumstances or even potentially life-saving PSAs. Though many brands are pulling back budgets, AdAge reports global ad spend outlook is set to decrease 7.4%

Brands 54

Brands Sports E Commerce 2009 54

C Space

JUNE 26, 2020

The Brand Move Roundup – June 26, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Three months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52

2020 Brands E-support Sports 52

Service Untitled

OCTOBER 25, 2010

A recent Nielsen survey states that the primary online communication of today is Twitter; its unique visitors have increased 1,382 percent since 2009. Why not then use this popular line of communication to positively engage customers and build trust and brand loyalty? Still positive consumers like me are potential customers.

Blog 44

Blog Social Media 2010 Customer Relationship Management 44

Service Untitled

DECEMBER 27, 2010

In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. There is also a powerful link with companies and customers who actually listen to the suggestions and feedback of consumers.

Social Media 42

Social Media 2008 Customer Experience 2009 42

Service Untitled

MAY 21, 2012

The organization started in 1998, and by 2009 Amazon paid one-billion dollars for an online shoe store which amazingly continues to entertain and delight while increasing its visibility, excelling in connecting with customers, and selling more online merchandise than most other stores. So what makes Zappos.com a leader in customer service?

Customer Service 80

Customer Service 2009 Entertainment Social Media 80

C Space

JULY 11, 2018

In the brand world, I would say there’s a similar term: authentically cool. Some brands have it. Christina turns stats to story and is a lead architect of our annual Customer Quotient (CQ) study, which connects key brand relationship behaviors to stronger business performance. Worse yet, the brand didn’t know itself.

2009 61

2009 Magazine 2014 Innovation 61

Grade.us

AUGUST 7, 2018

These priorities develop around culture. Cultures around people, individual organizations, specific locales and industries. T-shaped specialists are aware of these variances enabling them to quickly recognize and adapt to these specific cultures. You know these moms buy organic, avoid BPA's and they typically vote Democrat.

Management 37

Management Automotive Healthcare 2009 37

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

2020 132

2020 Customer Experience Magazine Consulting 132

Grade.us

JUNE 2, 2020

Made up of a group of 60+ passionate team members, Traject represents 7 brands, 22 cities, and 11 different countries. Looking for a simple data analysis dashboard you can use to present agency-branded data to your clients? Brand and account-level reporting. Integrates with 1000+ SaaS brands and services directly.

2020 47

2020 Management Net Promoter Score Multi-Channel 47

Beyond Philosophy

SEPTEMBER 13, 2016

Saying that today’s consumers and employees are ‘savvy’ is only scratching the surface of their awareness, sophistication, and levels of discrimination in identifying what is real and what is fake. Customer Advocacy Behavior: Personal Brand Connection That is More Than Loyalty, Word-of-Mouth, or Recommendation.

Social Media 136

Social Media White Paper Multi-Channel B2C 136

ClearAction

OCTOBER 1, 2018

“Only 16% of marketers feel their organizations are extremely responsive to the consumer.” This is after 10 years — since the 2009 economic downturn — when companies began investing heavily in CXM technologies and teams. Flowing CXM starts with VoC as the shaper of corporate strategy and culture.

Customer Experience 63

Customer Experience 2017 ROI 2018 63

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management. VoC managers’ bandwidth gets further consumed when special interest VoC multiplies as various teams want customer insights for what they are developing or journey mapping. issue prevention).

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

Qualtrics

JULY 15, 2019

For over twenty years, Amazon has set the standards in e-commerce with almost unrivaled product inventory and competitive prices, and while that would be plenty for a successful business, what’s taken Amazon to a legendary brand is the combination of customer experience and product that keeps people coming back for more. Delivery and returns.

Customer Experience 37

Customer Experience E Commerce Social Media Apparel 37