article thumbnail

QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. Print Ads and Brochures : Enhance customer engagement by integrating QR codes into print advertisements and brochures. Long and short?

Brands 52
article thumbnail

What Are Micromoments, & Why Are They So Important?

Experience Investigators by 360Connext

Note from Jeannie: Back in 2012, I recorded a talk for TEDx around what I then referred to as “micro-interactions.” They affect how we perceive people, brands, products and experiences. What happens if you don’t pay attention to the details of the experiences customers are having with your brand?

2011 251
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

Understand your customers are not obsessing over your brand. Image Credit: 401(K) 2012 via Creative Commons license. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Here’s a great example from Thomas Pink : Simple, yet personal and thoughtful.

Banking 286
article thumbnail

Would Consumers (Really) Spend More For Better Service?

Beyond Philosophy

Sometimes it is differentiating, and offers consumers definite benefits – such as practiced by companies like Zappos, Wegmans, Ritz Carlton, Rackspace, Southwest Airlines, Trader Joe’s, Amazon, Baptist Health Care, and Zane’s Cycles – and sometimes it is just one of multiple factors which contribute to customer loyalty or disloyalty behavior.

Consumers 160
article thumbnail

McDonald’s Appoints Manu Steijaert as Global Chief Customer Officer

CSM Magazine

The Customer Experience team aims to transform how customers interact with McDonald’s. The team combines the best of McDonald’s Data Analytics and Digital Customer Engagement with Global Marketing, Global Restaurant Development and Restaurant Solutions. There he managed restaurant innovation efforts.

article thumbnail

How good are UK brands at email customer service?

Eptica

Date: Friday, March 11, 2016 How good are UK brands at email customer service? However, UK brands are struggling to cope with the emails they receive , with performance overall worsening according to the latest Eptica Multichannel Customer Experience Study. Published on: March 11, 2016. Share this page on: Tweet.

Brands 49
article thumbnail

Bank Branch Innovation Like Never Before: 5 Brands Redefining Tradition

Avaya

(self-described as “the human digital bank”) manage over half a million customers with only a few dozen branches. 5 Brands to Study. Consider these five brands that are redefining the traditional branch concept: JPMorgan Chase’s Card-less Transactions. The role of the branch is changing. New capabilities are being built.

Banking 58