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Revolutionizing AI in Customer-Led Marketing with OptiGenie 

Optimove

As marketers we need data at our fingertips to unlock customer insights, getting innovative ideas for engaging campaigns, and perfectly orchestrating communications to each customer. As your customers, marketing, and technology evolves, so too does Optimove’s AI. And then achieving all that at scale?

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QR Code Marketing for Mobile First Brands 

Optimove

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52
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Gen Z Mobile Marketing: 7 Tips to Capture Interest and Drive Engagement

Optimove

Born between 1997 and 2012 and raised alongside Internet technology since the very beginning of their lives – they hold in their hands (literally, ninety-eight percent own a smartphone) an estimated annual purchasing power of $143 billion. What does that mean when it comes to mobile marketing? Tip #5: Make it social. Bottom line?

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Do You Harness the Power of Habit in Your Marketing Yet?

Beyond Philosophy

This statement from the psychologists Townsend and Bever captures one of the great truisms of human behaviour – and one of the great challenges for marketers. As neuroscience reveals more about what habits are, and how they come to direct our behaviour, it’s becoming clear that marketers cannot afford to ignore the habit-forming.

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K.I.S.S (Keeping it Simple Stupid)

CloudCherry

In this capacity, he has responsibility for product strategy, product management, and product marketing. Matt Dixon is Chief Product & Research Officer of the Austin-based AI and machine learning venture, Tethr.

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The Value of Customer Experience

Experience Investigators by 360Connext

According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. Value to organizations.

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Complimentary Webinar Oct. 29: Customer Service in the Age of the Customer

InMoment XI

This is one of the questions addressed in the complimentary webinar Customer Service in the Age of the Customer: The Secret to Balancing Cost and Customer Experience” on Monday, October 29, 2012, at 12 p.m. The webinar is sponsored by the American Marketing Association (AMA). CDT (10 a.m.

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