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QR Code Marketing for Mobile First Brands 

Optimove

Today, most marketers have at least considered QR code marketing as part of their campaign arsenal. If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. How to use QR Codes across your marketing channels Suitably inspired?

Brands 52
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K.I.S.S (Keeping it Simple Stupid)

CloudCherry

In this capacity, he has responsibility for product strategy, product management, and product marketing. A seasoned business researcher, Matt has been involved in dozens of original quantitative and qualitative research studies on topics ranging from customer experience strategy to customer service and sales effectiveness.

2013 244
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The Value of Customer Experience

Experience Investigators by 360Connext

According to the 2012 American Express Global Customer Service Barometer , 75 percent of us say we’ve spent more with a company because of consistent positive customer service experiences. A 1% increase in employee commitment can lead to a monthly increase of 9% in sales, according to IES. Value to organizations.

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Why online communities are growing—and how you can get more from them

Alida

To appreciate just how dominant they have become, consider these stats: According to Forrester Research’s 2015 Customer Lifecycle Journey report, 81 percent of companies now have community-type support channels—a steep increase from 2012’s 67 percent figure. Advisory firm IDC expects the worldwide online communities market to reach $1.2

2015 0
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Cautionary tale—BNPL disrupts with faster, smarter, more personalized payment solutions

Maru Group

The global market continues to put extreme pressure on financial institutions to develop faster, smarter, more personalized payment solutions. In a market already in flux, neobanks and financial technology firms (fintechs) are maximizing this missed opportunity by providing customers with deeply satisfying experiences from start to finish.

2001 89
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4 Times When Marketing Really Nailed It: How Experiential Marketing Wins Big for Brands

CSM Magazine

The parameters of what constitutes a great marketing campaign have changed enormously over the decades, once upon a time it was sales figures alone that caused a stir amongst the internal management teams. What are some of the most innovative or successful marketing campaigns in recent years? So, who out there really gets it?

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3 Rules for Investing in Good Relationships with Customers

Experience Investigators by 360Connext

No sales pitch, no begging, just a nice, thoughtful way to say thank you. Ever wander into a small business and feel like you’ve interrupted the sales team? Here’s a test: Casually browse through any Trader Joe’s market some time. Image Credit: 401(K) 2012 via Creative Commons license. Here are some ideas: 1.

Banking 286