Remove attribution-models
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Why I prefer the Time Decay attribution model

InnerTrends

Using a different attribution model for each marketing campaign is like cheating. If you are the newsletter guy, you’ll definitely want to report 10 new leads instead of the actual 8, by using the last click Interaction attribution model. It defeats the whole purpose of using attribution models in the first place.

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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. It may also be effective to rate some MTMs on a battery of actional deep-dive attributes. Customer experience often relates to the long-term relationship between customers and the companies they do business with.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

It’s one of the busiest crossroads at which the different revenue teams intersect and sometimes collide – attribution junctions. But, on the bright side, while marketing attribution is indeed a challenge, there are many ways to address it. Which is great, as we have two more blogs in the series coming your way.

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70 Customer Care RFP Questions (An Updated List + RFP Template)

BlueOcean

(This is updated version of our most popular blogs: 52 RFP Questions (2013), 51 RFP Questions (2016), 60 RFP Questions (2020)) Every few years we update our recommended list of contact center RFP Questions. Describe your governance model including details on senior management involvement on our account. What results have you seen?

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Guest Blog: Kaleidoscope Service

ShepHyken

This week on our Friends on Friday guest blog post my colleague, Chip Bell, shares his concept of kaleidoscope service with some great examples. Kaleidoscopes have the attributes of the kind of experiences we all desire—as customers, employees, and colleagues. The post Guest Blog: Kaleidoscope Service appeared first on Shep Hyken.

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Why is Attribution Such an Important Question in Marketing?

DemandJump

Outside the question of which marketing attribution model to use, some key stakeholders need to take a step back and understand the basics. What is attribution, and why is it important? Attribution modeling gives a business perspective on where its marketing efforts are succeeding, and where there is room to grow.

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Totango recognized as CS leader in G2 Winter 2024 reports

Totango

Mid-market business leader in computer & network security Why customer success leaders love Totango Effective cross-functional collaboration is a defining attribute of any rising customer success team and another reason our users recognize Totango as a software leader.

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