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The Top 3 “Blended Experiences” Retail Consumers & Employees Expect This Year

InMoment XI

During the unpredictable lockdown, retail brands were forced to transform their in-person experiences to digital ones. Then let’s take a look at three concrete examples we’ve discovered based on data our Strategic Insights Team collected from consumers and employees across North America. Hence, “blended”.

Retail 260
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Innovation in Customer Effort

Second to None

With new technologies and consumer trends, the concept of customer effort has evolved tremendously over the years. It is the age of the consumer, which leaves the heavy lifting to the brands. Customer effort is a measure of how easy it is for your customer to travel through the customer journey. Examine What Could Be.

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2 Innovative Technologies Guaranteed to Reduce Your Truck Rolls

TechSee

This includes : Labor: Technician wages, un-billable travel time, administration. Vehicle: Fuel, maintenance, insurance, depreciation. Opportunity-cost: Technicians unavailable for revenue-producing activities. The post 2 Innovative Technologies Guaranteed to Reduce Your Truck Rolls appeared first on Techsee.

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7 Proven Methods For Establishing A Trustworthy Startup Brand

SurveySensum

Trust in a brand is not merely beneficial; it is crucial for a startup’s survival and growth. Research indicates a customer trust directly correlates with brand loyalty. And loyal customers make purchases 90% more often and are inclined to spend more during each transaction, contributing to better cash flow for the brand.

Brands 52
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Travel Customer Care Excellence, Informed by Social Listening

NetBase

How does social listening impact customer care in one of the most experiential categories – i.e., Travel & Hospitality? The longer consumers must wait for an answer – particularly when things are going wrong, but not only then – the more likely they will find another brand to do business with in the future. Immediacy Is Key.

Travel 56
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How Millennials Are Impacting the Future of Business Travel

QuestionPro Audience

But as a generation that is on the cusp of surpassing baby boomers as the nation’s largest living adult generation , it’s important for brands to take notice of the trends they’re setting as consumers. Younger business travelers are on the rise, with the frequent travelers now more likely to be under the age of 45.

Travel 74
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QR Code Marketing for Mobile First Brands 

Optimove

If you’re a mobile-first brand, QR code marketing will go a long way to increasing engagement, cultivating loyalty, and driving growth … let’s explore. And they’re highly cost-effective: QR codes are relatively inexpensive to create and implement, making them an attractive option for mobile-first brands working with ever-tightening resources.

Brands 52