C3Centricity

MARCH 12, 2024

With millions of websites vying for our customers’ attention, driving high-quality traffic that converts into loyal customers requires more than a scattergun approach to marketing. Well, at least that means that nothing has changed for marketing, doesn’t it?! HubSpot is a prime example of content marketing done right.

Customer Engagement 90

Customer Engagement Engagement Competitive Advantage Entertainment 90

Oracle

NOVEMBER 5, 2019

Retail innovation is constantly evolving, from established brands testing new customer experiences to the changing face of service delivery. What retail innovations are on the horizon for 2020? At Future Stores 2020, helping brands strike that balance is a major focus. Experiential selling moves to the forefront.

Retail 76

Retail 2020 Innovation Entertainment 76

CSM Magazine

FEBRUARY 12, 2024

Corporate events serve as a powerful platform for networking, brand promotion, and industry engagement. To host an event that not only stands out but also resonates within your industry requires careful planning, innovation, and attention to detail. Utilize this theme across all promotional materials to create a cohesive narrative.

Events 95

Events Entertainment Transportation Workshop 95

Strativity

MAY 25, 2023

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. This can be achieved in six steps: 1. Sample new channels to reach new customers.

Brands 52

Brands Loyalty Programs E-support 2022 52

BirdEye

JULY 10, 2023

Customers and brand ambassadors aren’t the only prospects out there who can support your business. From Instagram influencers to big-name industry leaders, partnering with like-minded brands can help you unlock valuable new opportunities. Table of contents Why do brand collaborations work?

Brands 52

Brands Fashion Social Media Retail 52

Experience Investigators by 360Connext

APRIL 30, 2015

Just because the customer is not happy in the current situation doesn’t mean they won’t be happy in any situation with your brand. Instead of being brand-obsessed and pointing out why the subscriber is making a mistake by unsubscribing, they respect her enough to know when her mind is made up. Letting customers call the shots.

Brands 266

Brands 2013 2014 Retail 266

CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 Metaverse technology has conquered domains like gaming and entertainment, travel and tourism, events and conferencing, real estate, healthcare, content creation, and more.

Technology 59

Technology Tourism Travel 2030 59

Optimove

NOVEMBER 15, 2022

As ever-increasing numbers of this generation complete higher education and take their first steps into the workforce, mobile marketers without a robust Gen Z-focused strategy won’t make it. In marketing it’s always a good idea to start with the customer and personalize every possible touchpoint. Tip #4: Make it innovative.

Engagement 59

Engagement Marketing Social Media Entertainment 59

CSM Magazine

FEBRUARY 15, 2024

Amidst an increasingly saturated entertainment industry, Swift stands as a beacon of adaptability and innovation. She seamlessly integrates her music and brand narratives across multiple platforms, from spellbinding music videos to enticing brand partnerships.

Engagement 52

Engagement Entertainment Events Connections 52

Oracle

APRIL 10, 2020

So, how are streaming services and digital content solutions staying ahead of the game and innovating in 2020? We asked consumers to provide examples of streaming, virtual, and digital innovations they’ve seen in 2020, and here are 10 of them. ” Brandon Wilkes, Digital Marketing Manager, The Big Phone Store.

2020 52

2020 Innovation Entertainment Social Media 52

Alida

OCTOBER 4, 2016

In particular, insight communities —private, online communities made up of carefully selected groups of customers who develop long-term relationships with brands—are now used by hundreds of customer-centric global brands. Gratitude requires brands to show appreciation for community members. Experiment, measure, repeat.

Engagement 250

Engagement Entertainment Insights 2016 250

CSM Magazine

APRIL 25, 2024

In today’s fast-paced market, businesses across the UK face numerous hurdles in attracting and retaining customers. Stay Ahead With Market Research Regular market research is vital. The challenge lies not only in offering unique products or services but also in crafting a distinct brand identity.

Social Media 52

Social Media Multi-Channel Touchpoint Customer Centricity 52

Currency Alliance

OCTOBER 12, 2020

However, it is not the customer who needs to demonstrate their loyalty to your brand, but rather you as, a business professional, who has to build loyalty with customers. Today, I am not going to teach you the basics of loyalty marketing. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

CSM Magazine

JANUARY 2, 2024

This unified approach enhances convenience for high rollers and reinforces a cohesive brand experience. Collaboration with Entertainment Partners High rollers seek more than just gaming; they desire a holistic entertainment experience. Adapting to Changing Trends The casino industry is dynamic, with trends evolving rapidly.

Customer Service 52

Customer Service Entertainment Exceptional Customer Service Loyalty Programs 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. What really stood out is which brands were pulling off these feats.

Magazine 52

Magazine Loyalty Innovation 2020 52

SurveySparrow

NOVEMBER 26, 2019

When such days are upon us, our marketing team here at SurveySparrow resorts to some of the best ‘to-the-point’ quotes that pack a punch to arouse the desire and energy to do something great! We have curated a list of the most inspiring marketing quotes to bring out the best of the marketer in you. Marketing is about values.

Marketing 90

Marketing Social Media Advertising Brands 90

Optimove

FEBRUARY 17, 2022

The Heptagon Awards – celebrating CRM excellence – are dedicated to the best campaigns, teams, and individuals who achieved exceptional results with their CRM Marketing efforts and strategies. Winners were selected based on how advanced, sophisticated, ambitious, and impactful their CRM Marketing approach is.

2022 52

2022 Marketing Chief Customer Officer Entertainment 52

CSM Magazine

APRIL 23, 2021

Cierra Dobson, strategy director at design and technology agency, Rufus Leonard , explores how brands of all shapes and sizes can adopt the successful strategies of category-defining service brands to grow their market share and take the lead. The strength and resilience of service brands.

Brands 52

Brands 2010 Return on Investment 2020 52

CSM Magazine

APRIL 16, 2024

Online casinos are not just places for digital entertainment; they are platforms where the experience of each user can define the longevity and success of the casino itself. Not only does the casino resolve issues, it goes further by building emotional connections which in turn create loyal ambassadors for the brand.

Multi-Channel 52

Multi-Channel Entertainment Social Media Loyalty 52

West Monroe

FEBRUARY 13, 2024

Under Don’s leadership, Satisfi Labs has seen significant growth in the sports, entertainment, and tourism sectors, receiving investment from Google, MLB, and Red Light Management. However, as fans seek more personalized connections with their favorite brands, technology plays a crucial role.

Sports 98

Sports Tourism Entertainment Events 98

SurveySparrow

SEPTEMBER 5, 2023

Have you ever wondered what makes some automotive brands stand out from the rest? Why do customers choose one brand over another? The answer lies in the way customers are treated throughout their journey with a brand—this is what we call the automotive customer experience. Consider your favorite coffee shop.

Automotive 52

Automotive Customer Experience Touchpoint Multi-Channel 52

Alida

JUNE 6, 2018

This is especially true in apparel retail, where longtime rivals Nike and Adidas have both recently invested heavily in digital transformation and innovation to stay at the top of their game. Competition between the two brands is long-standing, so it makes sense it would extend to their digital transformation efforts.

Apparel 153

Apparel Retail Innovation Entertainment 153

C Space

APRIL 21, 2020

The Brand Move Roundup – April 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. As always and today more than ever, people turn to audio.

2020 52

2020 Brands Hospitality Entertainment 52

C3Centricity

NOVEMBER 4, 2019

Marketing is an old profession. But w ith the advent of digital in the early 80’s, companies began taking a serious look at their marketing strategies. The reasons are many, but the post “Head of Marketing, How Can You Keep Your Job When Most CMOs Are Losing Theirs?” Brand Building. Source: Accenture.

Customer Centricity 59

Customer Centricity Brands Advertising Consumers 59

C Space

APRIL 22, 2020

The Brand Move Roundup – April 22, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Brand Move Roundup – April 22, 2020.

2020 52

2020 Brands Fashion Hotels 52

Oracle

JULY 7, 2020

With so many more people at home working, studying, and finding entertainment across devices, the way consumers are behaving and interacting with brands is changing. During this time, it’s critical for brands to stay connected with their customers and show they care. Lines are blurring between work and personal time.

Consumers 98

Consumers Entertainment Fashion Touchpoint 98

Call Experts

FEBRUARY 12, 2024

Welcome to the electrifying world of the best Super Bowl commercials, where creativity meets marketing prowess to deliver unforgettable moments! While specific details remain under wraps until the big game day, we can expect a diverse array of brands vying for our attention with their innovative ad campaigns.

Advertising 52

Advertising 2023 2024 Automotive 52

Alida

OCTOBER 27, 2017

Although some traditional retail behemoths such Toys ‘R’ Us and Sears have filed for bankruptcy and are even dying completely with a final breath of liquidation sales, some brands are doubling down on their physical locations by revisiting the in-store experience. In-store inventory innovation secures customer loyalty.

Retail 154

Retail E Commerce E-support Entertainment 154

Horizon CX

DECEMBER 1, 2023

let’s explore a couple of real-world examples that illustrate the crucial link between CX and strategic goals: Amazon: Customer-Centric Innovation for Market Leadership Alignment with Strategic Goals: Amazon’s relentless focus on customer experience is tightly aligned with its strategic goals.

Customer Centricity 52

Customer Centricity Automotive E Commerce Fashion 52

CSM Magazine

SEPTEMBER 8, 2023

Traditional marketing tools and retention tactics that might have worked a decade ago are now outdated in the eyes of the savvy digital consumer. In this rapidly evolving landscape, businesses must adopt advanced and innovative strategies to not only capture the attention of customers but also foster enduring loyalty.

E Commerce 52

E Commerce Loyalty Engagement Customer Engagement 52

BirdEye

APRIL 5, 2023

Nailing down the perfect name is crucial in building a rock-solid brand. Business name ideas that align with your brand’s purpose will create a strong connection with your audience. Also, it looks better when printed on marketing materials like business cards and flyers. Don’t sweat it – we’ve all been there.

Government 98

Government Social Media Consulting Brands 98

Hero Digital

AUGUST 5, 2019

As a whole, B2B marketing is boring. In that hunt for safety, too many B2B marketers rely on “best practices”—blindly following whatever the least risky convention is. But if you’re a challenger brand trying to capture or defend market share in a highly competitive market, maybe the safest approach isn’t the smartest. “We

B2B 42

B2B Marketing Wireless Events 42

Avaya

OCTOBER 31, 2016

If you think back (even as recently as 10 years ago), organizations didn’t use much marketing technology in order to achieve their objectives. Just 10 years ago, marketing technology platforms like Marketo and HubSpot had just been founded and were in their primal stages. Here’s why…. How much data? million posts per minute.

Technology 74

Technology Marketing 2017 Social Media 74

Alida

DECEMBER 22, 2016

Likewise, companies must get closer to their customers—both local and international—to continue to deliver products and services that are relevant and valuable to their target market. Consumers have less faith in brands than ever before. ” Trust will be a big issue for marketers, too. Trust as a business currency.

2017 0

2017 E Commerce 2016 Social Media 0

TechSee

JUNE 12, 2018

Through new mobile technology, AR has emerged as an innovative tool that allows brands an almost unlimited opportunity to interact three-dimensionally with consumers on their mobile devices. Brands can incorporate a variety of AR experiences into their packaging, and offer the consumer an interactive visual experience.

Apparel 152

Apparel Customer Experience Retail Sales 152

C Space

APRIL 14, 2020

The Brand Move Roundup – April 14, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. This giveaway featuring Cardi B is the program’s latest charitable effort.

2020 52

2020 Brands Fashion Hospitality 52

Oracle

MARCH 1, 2021

Female innovators in CX technology have shaped the field since the earliest days and continue to create change and exciting new experiences, technology, and ideas. Dr. Tami Kim, Assistant Professor of Marketing, Darden School of Business. She holds a doctorate of business administration in marketing from Harvard Business School.

2021 81

2021 Technology Workshop Advertising 81