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Review Management: An Essential Component of Modern Marketing

InMoment XI

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. This process also often involves investing in review management services or deploying online reputation management software to track what customers are saying about your business on various review platforms and social media sites.

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Pushing the Limits of Conversational AI for CX Automation

TechSee

Simply put, Conversational AI enables businesses to harness innovations like Generative AI to automate or augment customer interactions. However, the types of questions it can handle are typically limited to straightforward questions and answers. What is their AI track record? Conversational AI for CX holds incredible potential.

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A Comprehensive Guide to Voice of the Customer for eCommerce

Thematic

Use a Voice of the Customer (VoC) program to get a clear understanding of what they really want and expect from your business. It's about building a customer-centric culture where their voices shape the future of your business. Here are the crucial steps to transform customer feedback into tangible business improvements.

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Beyond Facebook: 4 types of online communities and best practices on how to use them

Alida

Online communities are now mainstream business tools. A 2014 report from the analyst firm Demand Metric shows that two-thirds of companies employ different types of online communities. Larger enterprises are more likely to have communities, with 74 percent indicating that they have one. Determine your business goal.

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The Top 5 Survey Solutions for Enterprises

SurveyGizmo

Finding the right survey solution for your enterprise is as much about knowing what you want to do with surveys as understanding how to navigate your internal approval processes. This chart outlines key metrics used by IT and Operations teams to select software ideal for their enterprise business. Momentive/SurveyMonkey.

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Trends shaping The Forrester Wave™: Customer Success Platforms report

Totango

After several years of relentless pursuit of new business, 2023 made it clear to many companies that growth at all costs is not a sustainable strategy. This shift presents a compelling opportunity for B2B enterprises to invest in tailor-made tools for their post-sales organizations and customer success (CS) teams.

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The Power of Business Data: Leveraging Information for Informed Decision-Making

CSM Magazine

In the modern business landscape, data has become an incredibly powerful resource. Enterprises across the globe are leveraging information to make informed decisions and gain a competitive edge. However, many of these businesses operate on slim margins, and finding the right customers can be a challenge.