How & Why You Should Customize the NPS Follow-up Question
InMoment XI
OCTOBER 3, 2022
NPS Follow-up Question Strategies. Start with one, test, and make your next move based on your results. Strategy #1: Use the Standard Question. Strategy #2: Customize the Question Based on Score. The NPS rating breaks down the respondents into three categories: Promoters. Strategy #3: Insert Your Brand Voice.
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