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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

In today’s cut-throat market, differentiating your brand is more important than ever. Competitive analysis offers you this lens. This article will walk you through how to conduct an effective competitive analysis, interpret the results, and turn those insights into actionable strategies. Why is this important?

Marketing 260
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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Moreover, businesses that effectively harness unstructured data may gain a competitive advantage. Social Media Marketing Builds Brand Reputation Social media marketing is also a powerful brand reputation management tactic.

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How Market Segmentation Can Be Used to Improve the Customer Experience

InMoment XI

Effective market segmentation is critical to that goal. Every business should know the ins and outs of how their marketing, advertising, and sales team measure up. What Is Market Segmentation? If not, that’s okay because market segmentation isn’t primarily concerned with how many customers you have.

Marketing 260
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7 New Technologies to Improve Customer Service in 2021

TechSee

As 2021 gets underway, new technologies to improve customer service are emerging, that help businesses boost their service levels while still keeping a firm eye on their bottom line to ensure business continuity in a challenging economic environment. . New Technologies to Improve Customer Service.

2021 159
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Stop Building Your Competitive Advantage and Start Building Your Customer Advantage

Amity

Competitive Advantage isn’t Sustainable. Using everyday digital technology, customers have ready access to information, people, and resources. The competitive advantages businesses have developed to serve customers in the past are neither competitive nor advantageous today.

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How Contact Center Optimization Can Improve Your Bottom Line

InMoment XI

Improved Agent Productivity Providing agents with the necessary tools, training, and technology to perform their tasks efficiently. Competitive Advantage Organizations that optimize their contact centers are better positioned to differentiate themselves in the market by delivering superior customer service.

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Turning customer experience into competitive advantage

Eptica

Date: Wednesday, October 25, 2017 Turning customer experience into competitive advantage. At a time when competition is ever-increasing, the experience that consumers receive is central to attracting and retaining their business, and therefore to the company bottom line. Published on: October 25, 2017.