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What IS a Customer Touchpoint?

Experience Investigators by 360Connext

Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. Customer touchpoints in general are not often understood or appreciated from the customer’s perspective. Understanding the actual touchpoints your customers have with your organization is a basic part of that understanding.

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3 Employee Experience Touchpoints That Impact Customer Experience

Experience Investigators by 360Connext

Yet some organizations still act like only customer-facing employees need to be connected to the customer experience. Why don’t more leaders connect the employee experience to the customer experience on a more regular basis? There is a lot to unpack within the customer and employee experience connection.

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The Key to a Great Customer Experience Design

InMoment XI

Customer experience design is the process of creating the customer experience at all touchpoints, from the initial discovery phase through to the post-purchase phase. Customer Experience The customer experience encompasses the customer’s experience with the overall brand at all touchpoints before and after purchase.

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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

Connecting across all levels of both organizations. A strategic partner who is well connected to your team from the frontline up to the C Suite will be able to resolve any potential issues easier, and seamlessly support your organization as people on your team move in and out of relevant roles. How do you outsource that connection?

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Why SaaS Leaders Should Outsource Their Customer Success Program

BlueOcean

Connecting across all levels of both organizations. A strategic partner who is well connected to your team from the frontline up to the C Suite will be able to resolve any potential issues easier, and seamlessly support your organization as people on your team move in and out of relevant roles. How do you outsource that connection?

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5 Questions to Ask When Making the Choice – Customer Journey Map or Touchpoint Map?

Education Services Group

They may sound the same, but customer journey maps are different from touchpoint maps (also known as service blueprints). If you haven’t yet read our deep dive on what makes each of these tools unique and how Customer Success organizations can leverage both customer journey maps and touchpoint maps for results, I recommend giving it a read.

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How to give your customers the human touch (even across digital touchpoints)

BirdEye

It’s definitely been a challenge in the past. For example, our customer service team recently used video chat to connect with a customer who said that their furniture was damaged during shipping and showed us the issue on camera. To this end, we ask every employee who logs into Birdeye to download the mobile app.