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3 ways of calculating the ROI of customer relationship intelligence

Alida

Calculating the ROI of ongoing customer engagement is easier than you think. The key is to follow practical frameworks that tie the insight you get from customer relationships to measurable business results. At the Customer Intelligence Summit , three customer-led companies shared how they are making ROI measurement a reality.

ROI 153
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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands.

2016 267
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Rocking Customer Experience with Jim Serger

ShepHyken

What lessons can companies learn from the legendary rock band, Van Halen, in creating loyal customer followings? What can traditional businesses learn from innovative customer-centric strategies employed by the entertainment industry?

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Promotional Products for Every Industry: A Comprehensive Guide

CSM Magazine

A business can offer promotional products to customers or other parties to expand brand awareness, bolster customer loyalty and increase sales. More innovative promotional products include keyboards, BBQ accessories and mini speakers. Common promotional products include pens, tote bags and shirts.

Apparel 52
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QSR: How Restaurant Brands Can Compete With Third-Party Delivery

Strativity

As delivery apps grow in popularity, they will remain a go-between for the customer and the brand, leading to margin erosion for restaurants. To combat this, brands must de-emphasize reliance on these providers and take back their customer relationships. Understand the experience your customers are hungry for.

Brands 52
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Top 13 marketing channels for your business

BirdEye

B2B and B2C marketing channels need customized approaches for best results in terms of language, creative design, brand positioning, messaging, etc. When done correctly, both are great for developing customer relationships, building trust in your brand, and getting high-value conversions. ” series.

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How the voice of the customer can future-proof your business

Alida

IValerie Brock, senior research manager of customer advocacy, has become an important guardian of customer relationships in this company. Scott said that more than ever, insight professionals should follow Valerie’s example and help protect and nurture customer relationships. ?.