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How to Improve Customer Retention

InMoment XI

There is something to be said about how vital it is to leverage market research to understand your non-buyers so you can convert them into customers. But with such a crowded market, that is easier said than done. But focusing on how to improve customer retention is just as important, if not more. What Is Customer Retention?

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The ROI of ERP Systems

Circular Edge

Quantifying that value — the return on investment (ROI) of your ERP — is crucial to building a business case that justifies an ERP investment in the first place. But because ERP systems have the potential to touch so many different aspects of a business, quantifying their impact — and, therefore, their ROI — can be complex.

ROI 52
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Customer Connections: Creative Marketing Strategies Using OOH Solutions

CSM Magazine

Businesses today are confronted with a challenge: creating a marketing strategy that will stand out in an age of short attention spans and constant noise. OOH advertising refers to any marketing that you see outside the home, such as billboards or signs.

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8 loyalty trends for 2024: intelligent, data-led marketing

Currency Alliance

These topics should be of interest for all loyalty marketing professionals, but depending on where you are in your loyalty journey, they may still not be priorities if you still have basic requirements to get in order. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

2024 59
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6 Tips for Hosting a Corporate Event That Resonates in Your Industry

CSM Magazine

This evaluation is crucial for continuous improvement and helps in demonstrating the ROI to stakeholders. Additionally, consider the logistical aspects such as capacity, parking, public transport access, and technical facilities. Careful tracking of these objectives will also facilitate post-event analysis.

Events 95
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AI in loyalty marketing

Currency Alliance

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. Greater investment in AI will continue to help tackle constraints placed on inventory by market factors, such as the challenge described above. AI is much talked about.

Loyalty 52
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Overcoming the Expense of Customer Service in Major Urban Centers

BlueOcean

New developments, rising salaries, growing populations, and job market changes are all major factors, but there’s no cut-and-dry answer. Commercial real estate prices are ever on the upswing, with an average 9% annual growth in current large markets. Expensive Labor Market. Deeper Labor Market.