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How to Select the Best Customer Experience Management Software

InMoment XI

How to Choose the Best Customer Experience Management Platform Choosing the right customer experience management is a critical decision for businesses aiming to elevate their customer interactions. A robust CXM platform can significantly impact customer satisfaction, loyalty, and overall business success.

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

In a nutshell, Lexalytics, and Tethr are data analytics platforms focusing on structured and unstructured customer data, as well as solicited and unsolicited feedback. But also in a broader way to be able to connect unstructured and structured data sources to generate insights from within one platform. You might be thinking, so what?

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Voice of Customer Examples to Inspire Your CX Strategy

InMoment XI

Now, you have the opportunity to take action on customer data. Social media commentary : This publicly listed information is a gold mine when it comes to understanding how customers are likely to recommend your brand to friends or family, and can be captured in your voice of customer platform with a social scraping tool. The result?

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Launching a Voice of Franchisee (VoF) Program? Your Top Questions Answered by JAX Tyres & Auto and Craveable Brands

InMoment XI

They also have a case management section which shows customers who have asked to be contacted showing the JAX SLA time to review and resolve with the aim to retain their customers. We now have clear examples of stores increasing their NPS and their increase in gross profit follows on with a two to three month lag period.

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A Winning Combination: Unstructured & Structured Data Analytics in Today’s Customer Experience Environment

InMoment XI

In a nutshell, Lexalytics, and Tethr are data analytics platforms focusing on structured and unstructured customer data, as well as solicited and unsolicited feedback. But also in a broader way to be able to connect unstructured and structured data sources to generate insights from within one platform. You might be thinking, so what?

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How Targeted Surveys Help Improve Your Customer Experience (CX)

InMoment XI

Once a targeted survey has collected the desired data, a top-notch Experience Improvement platform mines that data using advanced analytics to uncover actionable insights. Ask your team, “Who are we trying to appeal to? Principle #3: Ask the Right Questions. Don’t ask all the questions. Ask the right questions.

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Response Bias in CX: How to Get Better Feedback

InMoment XI

For example, if someone asks you how much you exercise, you might be inclined to say four times a week, even if the answer is two. Its occurrence depends on several factors, including the nature of the questions asked, the survey methodology used, the characteristics of the sample population, and the efforts made to minimize bias.

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