Retently

MARCH 23, 2023

Study the hacks used by brands like Apple , Amazon , and Netflix, and you’ll discover actionable tactics that can apply to your business. In industries with a low overall NPS, we’ve looked at consumer complaint data to learn which brands are the least likely to retain customers and earn positive feedback.

Net Promoter Score 124

Net Promoter Score NPS Insurance Airlines 124

SurveySparrow

DECEMBER 11, 2020

If you’re stuck with your business and not sure how to market your service, then we got your back. You see, when you invest in advertising and show up in front of your customers during a crisis, they’ll remember your brand. On the other hand, Pizza Hut and Taco Bell used this opportunity to market their product.

Advertising 52

Advertising Social Media 2009 Brands 52

ThriveableBiz

JANUARY 18, 2023

In this article Eriks Celmins summarises insights to help find opportunities to engage with customers in a recession, based on research and current marketing thinking. Be inspired by famous brands that started in recession , such as Disney, Airbnb, Netflix, Revlon, General Electric, and Microsoft. Jozc on How to Market in a Downturn.

2009 98

2009 Insights Books Social Media 98

Win the Customer

NOVEMBER 14, 2016

However, most businesses focus on using social media only for marketing – and that shouldn’t be the case. So, how about putting marketing aside for a minute and being a little… social? By pushing for the sale in all your Facebook posts and tweets, you end up ignoring many of your customers. A stream of new ideas.

Social Media 145

Social Media Customer Service Multi-Channel 2014 145

Ecrion

JULY 31, 2018

This agreement builds on a relationship that dates back 10 years to expand TriPartum’s managed services practice, as well as introduce new sales and marketing workstreams in an effort to jointly acquire new customers. “We We are excited to deepen our collaboration with Ecrion,” said James Shand, Managing Director at TriPartum.

2009 40

2009 2018 Communication Sales 40

ShepHyken

MARCH 8, 2017

So, I typed the URL into the Internet browser and found out… it was for sale. I thought to myself that it would be cool for my brand to own this domain. Well, it was expensive, at least by my standards… unless I wanted to have an asset that would brand me to customer service forever. Or how about a brand like Comcast Cable?

Customer Service 114

Customer Service 2009 Banking Customer Service Training 114

NetBase

JANUARY 7, 2020

Here’s how it looks and why every brand, including celebrity-backed concerns, will want to capture every bit of insight it offers. Social listening helps amplify any product’s messaging, but with celebrity items, brands are often able to create a purchase frenzy. Marketing celebrity products may seem easier – and it is, in a sense.

2009 73

2009 2011 Consumers Sports 73

ReviewTrackers

APRIL 27, 2017

The negative phrases in the reviews include “wrong fees,” “unethical sales tactics,” “hidden fees,” and “bogus fees.” The founders of boutique and luxury hotel booking platform Mr. & Mrs. Smith say that word of mouth is the best form of marketing, according to Skift.

2007 50

2007 2009 Insurance Healthcare 50

BirdEye

AUGUST 8, 2022

Though it has a smaller market share, there are plenty of people who use Bing regularly – and as a business owner, you don’t want to ignore it. Launched in 2009, Bing is a web search engine owned and operated by Microsoft. You probably use Google as your primary search engine, but did you know Bing is the second most popular?

2009 98

2009 Advertising Hotels Management 98

West Monroe

NOVEMBER 28, 2022

I was part of the team at Gartner that predicted the chief marketing officer would spend more on technology than the chief information officer. And we made that prediction in 2008 or 2009. We knew that CMOs were going to start to take more and more ownership and control over the experience that customers had with brands.

2022 52

2022 2009 2008 Customer Centricity 52

Magellan Solutions

APRIL 24, 2020

commonly known as Herschel is one of the most popular retro backpack brands in the world. It was founded in 2009 by brothers Lyndon and Jamie Cormack , who named the company after a Canadian frontier village in Saskatchewan. Tim Hortons is, perhaps, one of the most well-known Canadian brands around the world. Herschel Supply Co.,

Banking 59

Banking 2009 Telecommunications Airlines 59

Retently

OCTOBER 19, 2018

Whichever way you look at it, it’s clear that unhappy customers ( who are much more likely to leave your brand , naturally) are a huge threat to business growth. The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary.

Chief Customer Officer 98

Chief Customer Officer Customer Centricity Call Center Metrics 98

SmartKarrot

JANUARY 25, 2022

We have recently seen marketing departments in SaaS companies concentrating more on marketing programs to engage existing customers. These programs got the name of customer marketing. . Customer marketing is one of the key functions of an organization. On the other hand, customer success has been around since early 2009.

Customer Success 10

Customer Success Marketing 2009 Customers 10

Kustomer

JANUARY 20, 2022

Listen and subscribe to our podcast: In this episode of the Customer Service Secrets Podcast, Gabe Larsen is joined by Jon Picoult , Founder of Watermark Consulting, to learn what it takes to not only impress your customers but to make them obsessed with your brand. Tune in to learn more! Creating Loyalty that Lasts. Jon Picoult: (02:09).

ROI 143

ROI Books Customers Definition 143

ijgolding

AUGUST 3, 2018

I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. ‘My manager said no’, she said.

Retail 76

Retail 2009 Leadership Customer Centricity 76

Magellan Solutions

JULY 11, 2022

Crashing stock markets . Before the COVID-19 Global Pandemic, the world experienced the Global Recession during the years 2007-2009. Some iconic brands like IBM, Apple, and Cisco were impacted, but many startup tech companies closed down. Don’t stop marketing. Declining measures of income.

2008 40

2008 Financial 2007 2009 40

Qualtrics

NOVEMBER 20, 2019

billion this holiday season through online and other non-store sales. To put this in perspective, more than a quarter of holiday sales in 2019 will happen online. It also represents a 14% increase in online year-on-year sales, and a huge $150 billion more than was spent in 2009. Consumers are set to spend up to $166.9

2009 20

2009 Social Media Sales Consumers 20

Comm100

NOVEMBER 27, 2017

s apology (or non-apology ) for sexual assault; brands in every industry are learning that the apology letter is an extremely difficult art form to master. What is it about the apology that can bring some of the biggest brands and names to their knees, or resurrect brands that seemed as good as gone? rawpixel.com.

Social Media 120

Social Media Brands Advertising Transportation 120

Magellan Solutions

JULY 31, 2021

The FTC alleges that the defendants’ conduct violated the FTC Act and the FTC’s Telemarketing Sales Rule and that the telemarketing scheme drew in over $20 million dollars between May 2011 and December 2013. The defendants’ businesses include First Consumers, LLC, Standard American Marketing, Inc., and PowerPlay Industries LLC.

Banking 52

Banking Call Center Advertising 2013 52

Service Untitled

DECEMBER 27, 2010

In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. Powerful brands help customers make educated choices. Interestingly enough, the social trends since 2008 have grown exponentially.

Social Media 42

Social Media 2008 Customer Experience 2009 42

Service Untitled

OCTOBER 25, 2010

From there an organization could concentrate on potential new sales, support, and marketing strategies to retain customers and find new ones. A recent Nielsen survey states that the primary online communication of today is Twitter; its unique visitors have increased 1,382 percent since 2009.

Blog 44

Blog Social Media 2010 Customer Relationship Management 44

Amity

JANUARY 13, 2016

Can Customer Success really be held with the same importance of sales, marketing and product departments? In a market filled with competition, it’s worthwhile for your business to have loyal customers. Since 2009, the popularity of customer success has increased 800%. • Why is Customer Success Important?

Customer Success 48

Customer Success 2009 Measurement Metrics 48

Grade.us

SEPTEMBER 17, 2019

This is twice as high as it was in 2009 when the industry's positive rating bottomed out at 24%. Parts Sales ( new and used ) Maritime. Leasing and rentals Sales ( commercial ) Public transportation. We'll look at the manufacturing, sales, repair and maintenance components of the automotive industry.

Automotive 34

Automotive Competitive Advantage 2009 Advertising 34

C Space

JUNE 1, 2020

The Brand Move Roundup – June 1, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Keep checking back here for the latest updates on how brands are dealing with coronavirus. Others, though, are scaling back their usual spend.

2020 52

2020 Brands 2008 Multi-Channel 52

C3Centricity

JULY 30, 2018

All marketers know their marketing 5Ps, but how do you update your marketing when you adopt a customer first strategy? This is the easiest of the marketing 5Ps for a customer centric organisation to adapt because a customer first strategy is all about your customers. brand #marketing #packaging Click To Tweet.

Marketing 48

Marketing Customer Centricity Social Media Retail 48

SmartKarrot

FEBRUARY 15, 2022

His interactions provide real-world experiences to give frontline workers so they can manage customers and develop meaningful relationships and brand loyalty with them. Bob Thompson has a wealth of expertise in customer-facing areas such as customer service and sales. Blake Morgan. Bob Thompson. Carla Johnson. Chelsea Krost.

2022 10

2022 Customer Service Social Media Customer Centricity 10

BirdEye

OCTOBER 6, 2023

Your brand reputation management should be your #1 marketing priority. This constant threat to your brand’s name is known as reputational risk. Even small mistakes can damage brand perceptions. Know the following pitfalls that can negatively impact how others perceive you and your brand: 1. It’s a need.

Social Media 57

Social Media Airlines 2009 Financial 57

SurveySensum

JULY 14, 2020

It is now considered to be the key brand differentiator and a critical factor for your brand’s success and revenue growth. While many brands are struggling to deliver the relevant and delightful experiences to the customers, certain Customer Experience Leaders have broken the code and delivered what is considered to the best!

2020 132

2020 Customer Experience Magazine Consulting 132

Natalie Petouhof

MARCH 6, 2017

This is enticing because leaders want to know what they need to “do” to create and/or transform their culture and leadership to build a network of like-minded leaders and human capital that will attract customers for life and employees that are brand advocates. 1-selling Greek yogurt brand in the U.S.

Culture 40

Culture Competitive Advantage 2015 2012 40

Natalie Petouhof

AUGUST 26, 2015

Louis, Missouri in 2009, Gainsight’s headquarters are now in Redwood City, California. Gainsight does this by providing a 360-degree view of customers to people in customer success, sales, marketing, product management and executive offices. Before the opt-in economy, many businesses were focused on the initial sale.

Customer Success 63

Customer Success Sales Management 2009 63

C Space

JANUARY 18, 2021

How did 2020 change the rules of engagement between customers and brands? Over the next 12 weeks, we’ll be sharing what we’ve discovered about the state of the customer, now – and the implications for brands. Here are the five brands to watch to watch in 2021. The new rules of engagement (according to customers).

Engagement 116

Engagement 2020 2021 Financial 116

SurveySparrow

AUGUST 23, 2019

Guess who bought Zappos in 2009 for $900 odd million? It will help if marketers know what part of their product do they showcase to the customer or learn more about the ‘How-to’ showcase part. Marketers have known, for a long time, how creating ideal perceptions can help gain the favor of customers. Socio-cultural factors.

Consumers 53

Consumers Sales Social Media Government 53

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity Today Since the 2009 global economic downturn, companies have invested heavily in enterprise feedback management. C) Enterprise Use Today VoC insights are generally insufficient for adapting instantaneously to shifting market needs. We updated customers as promised.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

CSM Magazine

NOVEMBER 21, 2019

Brands put billions in marketing to build their reputation. Way back in 2009, United Airlines baggage handlers broke Dave Caroll’s $3500 guitar during a flight from Halifax to Omaha. The above story is a CEO’s worst nightmare: one single dissatisfied client severely affecting the image of a brand.

Social Media 78

Social Media Airlines 2009 Customer Retention 78

Beyond Philosophy

SEPTEMBER 13, 2016

Now, if experiences didn’t at least match the brand and promises made through these communication programs, stakeholders express their feelings and opinions to the world with a single mouse click; and companies had to pay attention or suffer the lasting consequences of negative word-of-mouth.

Social Media 136

Social Media White Paper Multi-Channel B2C 136

Smith+co CX

FEBRUARY 27, 2013

Our research into those brands that are transforming their markets concluded that many of them share ‘A purpose beyond profit’. Discussions quickly followed with major glue manufacturers because Jane’s assumption at that time was “A small company can’t build a house-hold brand”. She was wrong. Then their world changed.

Magazine 28

Magazine Brands 2012 2009 28

ClearAction

OCTOBER 1, 2018

Similar findings are reported in studies by CMO Council, CustomerThink, Confirmit, West Monroe Partners, Leapfrog Marketing Institute, MarketingSherpa, Forbes Insights, and many others. “Only 16% of marketers feel their organizations are extremely responsive to the consumer.” Aim: customers as brand evangelists.

Customer Experience 63

Customer Experience 2017 ROI 2018 63