And the Customers Tweeted Happily Ever After
Storyminers
AUGUST 20, 2020
More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.
Let's personalize your content