ThriveableBiz

JANUARY 18, 2023

In this article Eriks Celmins summarises insights to help find opportunities to engage with customers in a recession, based on research and current marketing thinking. We might tell a market researcher that our decision to buy something was based entirely on a logical analysis of features and cost. Jozc on How to Market in a Downturn.

2009 98

2009 Insights Books Social Media 98

Retently

MARCH 23, 2023

Aggressive or misleading billing practices Apple, which markets its products using brand-focused advertising, topped the 2013 technology statistics with a Net Promoter score of 65 for iPad, 70 for iPhone and 76 for its range of laptops. Since 2009, CIGNA has been monitored by relevant authority institutions.

Net Promoter Score 113

Net Promoter Score NPS Insurance Airlines 113

Ecrion

JULY 31, 2018

This agreement builds on a relationship that dates back 10 years to expand TriPartum’s managed services practice, as well as introduce new sales and marketing workstreams in an effort to jointly acquire new customers. “We We are excited to deepen our collaboration with Ecrion,” said James Shand, Managing Director at TriPartum.

2009 40

2009 2018 Communication Sales 40

Customer Bliss

APRIL 11, 2017

While at Intuit, Brian won CEO Leadership Awards in 2007 and 2009, as well as Scott Cook Innovation Awards in 2006 and 2008. The Intuit guys weren’t fans of market research: you overpaid for it, no one really used it, and it was easy to cross-tab your way out of bad data. He has an MBA from Purdue University.

NPS 163

NPS Net Promoter Score 2003 2007 163

CSM Magazine

DECEMBER 12, 2019

There’s a reason for that: Retail sales hit a record of $6 trillion in 2018, according to the U.S. It’s also a 50% increase from 2009’s record low of $4.06 Department store sales rose by 1.2%. Department store sales were down 5.5% Department store sales were down 5.5% Their sales were up 14.2%

Customer Experience 52

Customer Experience Average Handle Time 2007 2009 52

CSM Magazine

JUNE 9, 2020

In fact, sales agents are targeted not just on selling suitable life insurance policies but also hitting quality assurance levels and so a negative Google review could be very damaging. However, this is a much more compelling and powerful marketing message when it is coming direct from independent customer reviews on Google.

Insurance 52

Insurance 2009 Financial Customers 52

SurveySparrow

DECEMBER 11, 2020

If you’re stuck with your business and not sure how to market your service, then we got your back. On the other hand, Pizza Hut and Taco Bell used this opportunity to market their product. Pizza Hut managed to increase their sale by a whopping 61%, and Taco Bell increased by 40%. Advertise using Email Marketing.

Advertising 52

Advertising Social Media 2009 Brands 52

Forrester's Customer Insights

NOVEMBER 7, 2021

Double 11 or Singles’ Day, the world’s largest online shopping festival that is bigger than Black Friday and Cyber Monday combined, has been consistently smashing mind-blowing gross merchandise value (GMV) records year by year since 2009.

2021 26

2021 2009 Loyalty 2020 26

Customer Guru

MAY 22, 2018

Indeed, there are a few studies that highlight the impact of employee engagement on factors such as service and sales. Sales: Fabick CAT showed an improvement of 300% net industry sales due to enhanced employee engagement. Market leaders in every industry are introducing newer ways to improve employee engagement.

Engagement 96

Engagement 2009 2011 NPS 96

ReviewTrackers

APRIL 27, 2017

The negative phrases in the reviews include “wrong fees,” “unethical sales tactics,” “hidden fees,” and “bogus fees.” The founders of boutique and luxury hotel booking platform Mr. & Mrs. Smith say that word of mouth is the best form of marketing, according to Skift.

2007 50

2007 2009 Insurance Healthcare 50

BirdEye

AUGUST 8, 2022

Though it has a smaller market share, there are plenty of people who use Bing regularly – and as a business owner, you don’t want to ignore it. Launched in 2009, Bing is a web search engine owned and operated by Microsoft. You probably use Google as your primary search engine, but did you know Bing is the second most popular?

2009 98

2009 Advertising Hotels Management 98

InMoment XI

JUNE 8, 2015

2015 has been a great year for automotive sales with a 17.1 This is especially spectacular when compared to the dark days of 2009 when two automotive giants, General Motors and Chrysler, were in bankruptcy and everyone was ratcheting back production to the 10m market reality. SAAR (Seasonally Adjusted Annual Rate).

Automotive 227

Automotive 2009 2015 Article 227

Win the Customer

NOVEMBER 14, 2016

However, most businesses focus on using social media only for marketing – and that shouldn’t be the case. So, how about putting marketing aside for a minute and being a little… social? By pushing for the sale in all your Facebook posts and tweets, you end up ignoring many of your customers.

Social Media 145

Social Media Customer Service Multi-Channel 2014 145

West Monroe

NOVEMBER 28, 2022

I was part of the team at Gartner that predicted the chief marketing officer would spend more on technology than the chief information officer. And we made that prediction in 2008 or 2009. And I'm here to say the one thing about growth is it's never one thing. We thought it would come true in 2014 or 2015.

2022 52

2022 2009 2008 Customer Centricity 52

SmartKarrot

JANUARY 25, 2022

We have recently seen marketing departments in SaaS companies concentrating more on marketing programs to engage existing customers. These programs got the name of customer marketing. . Customer marketing is one of the key functions of an organization. On the other hand, customer success has been around since early 2009.

Customer Success 10

Customer Success Marketing 2009 Customers 10

NetBase

JANUARY 7, 2020

Understanding shifting sentiment is the key to maintaining that momentum and can mean the difference between generating exceptional sales – and selling out in minutes. Marketing celebrity products may seem easier – and it is, in a sense. Regardless of who you are and how much market share you command today.

2009 73

2009 2011 Consumers Sports 73

InMoment XI

JUNE 8, 2015

2015 has been a great year for automotive sales with a 17.1 This is especially spectacular when compared to the dark days of 2009 when two automotive giants, General Motors, and Chrysler, were in bankruptcy and everyone was ratcheting back production to the 10m market reality. SAAR (Seasonally Adjusted Annual Rate).

Automotive 200

Automotive 2009 2015 Article 200

InMoment XI

JUNE 8, 2015

2015 has been a great year for automotive sales with a 17.1 This is especially spectacular when compared to the dark days of 2009 when two automotive giants, General Motors and Chrysler, were in bankruptcy and everyone was ratcheting back production to the 10m market reality. SAAR (Seasonally Adjusted Annual Rate).

Automotive 200

Automotive 2009 2015 Article 200

Magellan Solutions

APRIL 24, 2020

It was founded in 2009 by brothers Lyndon and Jamie Cormack , who named the company after a Canadian frontier village in Saskatchewan. Herschel is currently headquartered in Vancouver, but has quickly expanded and now features over 10,000 points of sale worldwide. Herschel Supply Co., However, outsourcing is not all about cost-cutting.

Banking 59

Banking 2009 Telecommunications Airlines 59

Bill Quiseng

MAY 8, 2017

the first to market customer relationship management software solution that pioneered the space 30 years ago and is still innovating today, so he has a bit of a unique perspective on how customer communication has evolved and where it’s heading. Swiftpage is the owner of Act! , By 1989, just 15 percent of U.S.

2006 98

2006 2009 2017 2011 98

ShepHyken

MARCH 8, 2017

So, I typed the URL into the Internet browser and found out… it was for sale. In 2009 they paid $5.1 So, I thought it would be nice to own the domain name CustomerService.com. But, surely some company that is totally focused on their customers would already own it. Nobody was using this domain. How much could this be worth?

Customer Service 114

Customer Service 2009 Banking Customer Service Training 114

C3Centricity

JULY 2, 2016

According to Wikipedia , a brand is: “a set of marketing and communications methods that help to distinguish a company from competition and create a lasting impression in the minds of customers.” Therefore, it is vital for marketers to know and understand what their brand means to customers. Why we Buy Brands.

Brands 63

Brands Marketing Measurement Advertising 63

Retently

OCTOBER 19, 2018

The CCO’s influence reaches across call centers, marketing, sales, billing, customer support, and other areas where a customer-centric approach is necessary. According to a 2009 survey , over 2/3rds of marketing professionals admitted companies needed a CCO. How Did the CCO Position Come to Be?

Chief Customer Officer 90

Chief Customer Officer Customer Centricity Call Center Metrics 90

Gainsight

OCTOBER 23, 2019

If I was to tell you in 2009 that in just a few years there would be a new category of software almost as prolific as CRMs, customer support, and project management software you wouldn’t have believed me. In fact, from 2019 to 2024, the customer success platforms market is projected to grow from $854 million to a staggering $2.66

Customer Success 60

Customer Success 2019 2011 2009 60

Customer Alignment

MARCH 2, 2018

The average tenure also lengthened from 23 months in 2009 to 34.5 Although she came from a customer facing sales environment, she sought guidance on how she might hit the ground running if she decided to take up this new role. In the U.K, The proposed role was as Head of CX.

Chief Customer Officer 99

Chief Customer Officer Customer Experience Roadmap Workshop 99

C Space

MAY 4, 2020

The market potential they are addressing is enormous,” said Egon Durban, co-chief executive and managing partner at Silver Lake, in a statement. The top 10 ad spenders in the world (according to RECMA data from 2018) are adapting their marketing strategies to the ongoing crisis. L’Oréal ’s first-quarter sales dropped 4.8%

2020 52

2020 Brands Airlines E Commerce 52

ijgolding

AUGUST 3, 2018

I wrote the following: Retail, in general, is an industry that contains companies completely failing to continually reassess their ‘why’, as marketing guru Simon Sinek would say. In the UK, retailers have been struggling with this concept since the demise of 100-year-old Woolworths in 2009. ‘My manager said no’, she said.

Retail 76

Retail 2009 Leadership Customer Centricity 76

Amity

SEPTEMBER 7, 2016

With 20,000 customers worldwide, HubSpot is the world’s leading inbound marketing and sales platform, transforming the way businesses attract, engage, and delight customers. I started in HubSpot in 2009 and I’m now coming up on my 7-year anniversary. There were 4 Customer Success Managers at the time.

Customer Success 0

Customer Success 2009 Customers 2004 0

Magellan Solutions

JULY 11, 2022

Crashing stock markets . Before the COVID-19 Global Pandemic, the world experienced the Global Recession during the years 2007-2009. In order to establish market leadership and expand into new markets, Cisco has effectively utilized partnership and outsourcing as strategies. Don’t stop marketing.

2008 40

2008 Financial 2007 2009 40

ijgolding

OCTOBER 28, 2015

Traditional market research focuses on finding “truths” through asking hundreds of customers to fill out a survey or rate a service. Market research vs Design research. Once we have tested and refined our prototype, we can be more confident that it will succeed in the market place. Prototyping new prescription desks.

Customer Experience Design 127

Customer Experience Design Customer Experience Customer Experience Professionals 2009 127

Kustomer

JANUARY 20, 2022

And that’s really where I got my taste of business and customer experience because I kind of realized through those sales interactions, just all the different touchpoints, significant as well as subtle, that really influenced people’s behavior, in terms of purchasing a product or service from you, repurchasing, referring you to others.

ROI 143

ROI Books Customers Definition 143

ijgolding

AUGUST 13, 2014

During the same period, sales of ‘ebooks’ rose 134%. In 2009 one of the most prominent collapses in the industry came with the demise of Borders. Another is the complex market that is Pharmaceuticals. The number of printed books sold in the UK last year dropped almost 10%. You can read the article in full here.

Customer Centricity 86

Customer Centricity 2014 Books 2009 86

Qualtrics

NOVEMBER 20, 2019

billion this holiday season through online and other non-store sales. To put this in perspective, more than a quarter of holiday sales in 2019 will happen online. It also represents a 14% increase in online year-on-year sales, and a huge $150 billion more than was spent in 2009. Consumers are set to spend up to $166.9

2009 20

2009 Social Media Sales Consumers 20

Magellan Solutions

JULY 31, 2021

The FTC alleges that the defendants’ conduct violated the FTC Act and the FTC’s Telemarketing Sales Rule and that the telemarketing scheme drew in over $20 million dollars between May 2011 and December 2013. The defendants’ businesses include First Consumers, LLC, Standard American Marketing, Inc., and PowerPlay Industries LLC.

Banking 52

Banking Call Center Advertising 2013 52

Service Untitled

DECEMBER 27, 2010

In 2008, social media and customer service were not even on the radar; in 2009 it grew to 13%, and this year 40% of contact centers actively use social media in their customer service. Also, Stockford pointed out the relevance between the marketing departments of a company and customer service.

Social Media 42

Social Media 2008 Customer Experience 2009 42

Amity

JANUARY 13, 2016

Can Customer Success really be held with the same importance of sales, marketing and product departments? In a market filled with competition, it’s worthwhile for your business to have loyal customers. Since 2009, the popularity of customer success has increased 800%. • Why is Customer Success Important?

Customer Success 48

Customer Success 2009 Measurement Metrics 48

Service Untitled

OCTOBER 25, 2010

From there an organization could concentrate on potential new sales, support, and marketing strategies to retain customers and find new ones. A recent Nielsen survey states that the primary online communication of today is Twitter; its unique visitors have increased 1,382 percent since 2009.

Blog 44

Blog Social Media 2010 Customer Relationship Management 44