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As Consumers Tighten Wallets, Marketers Can Tighten Customer Relationships

Optimove

With consumer spending cutbacks, it’s more important than ever for marketers to tighten their relationships with customers to stay loyal to a preferred, deeply trusted brand. Customer-led marketing still delivers brands an average increase of 33% in customer lifetime value. 5 ways to tighten customer relationships.

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Big Idea Marketing Trends that can Transform Your Brand

QuestionPro Audience

Marketing trends come and go, sometimes as swiftly (and pitilessly) as the evening tide. With all this said, we can rely on some “big idea” marketing trends that transcend the yearly sequence of products and services—mainly because they have worked very well with established brands. We all know which brand is more popular.

Brands 68
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And the Customers Tweeted Happily Ever After

Storyminers

More importantly, how do you turn your brand into a story? Americans are said to love underdogs—in the form of horses with long odds, sports franchises that upset favorites, and nimble brands that unseat lumbering giants. If your brand comes across as a David, you will be cheered in the marketplace. It’s remarkably sticky.

2009 105
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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. What brands think their customers want has changed. This has created an area of friction between the brand and the customer. Only brands that handled digital transformation well can pivot effectively in times of crisis.”

2009 84
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How to Tame a Volatile Stock Market? Invest in Customer Experience.

Strativity

The stock market hasn’t been this volatile since the 2008-2009 Financial Crisis. Annualized, this is the most movement of such magnitude since 2009. Annualized, this is the most movement of such magnitude since 2009. Pizza Hut in Yum Brands, YUM). The post How to Tame a Volatile Stock Market?

2009 58
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Amazing Business Radio: Jason Ten-Pow

ShepHyken

Shep Hyken interviews Jason Ten-Pow, CEO and President of ONR, the CX consulting firm he founded in 2009. What brands think their customers want has changed. This has created an area of friction between the brand and the customer. Only brands that handled digital transformation well can pivot effectively in times of crisis.”

2009 77
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7 Books You Need to Read to Ace Any Marketing Assignment

CSM Magazine

Marketing students need to comprehend all aspects of the discipline. Marketing books can answer these demands with hard facts. Students should check out several books if they want to ace marketing assignments. How Brands Become Icons – Douglas B. The author attributes their success to “cultural branding.”

Books 52