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Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why

InMoment XI

In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. Their choice to support a brand is more than just rational decision-making; it’s about emotions, too. It may also be effective to rate some MTMs on a battery of actional deep-dive attributes.

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Why Brand Perception Matters and How You Can Measure It

GetFeedback

Business is built on customer relationships, and brand perception sets the tone. Companies, of course, want to cultivate a positive brand perception among their target consumers, but it’s a tricky goal. As Brandwatch points out , companies don’t control brand perception—consumers do. The Basics of Brand Perception.

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NPS, CES, CSAT: Which One is the Best Metric?

GetFeedback

They’re used to measure the level of loyalty that a customer has toward your brand. Customers are considered loyal when they consistently purchase from your brand over an extended period of time. . CES is used to measure the level of effort that a customer experiences when they interact with your brand.

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The Future of CX – Managing Emotional Experiences

Feedbackly

But, the attributes of CX continue to evolve with the dynamics and growing unpredictability of the business landscape. If brands are to remain competent and foster a unique relationship with their clientele, they have to adapt to the changing trends in CX. Here are the attributes and strategies that will shape the future of CX.

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14 proven ways to improve customer satisfaction 

BirdEye

Satisfied customers grow brand loyalty, boost word-of-mouth recommendations, and significantly boost a business’s growth. This blog post aims to simplify making customers happy and equip businesses with proven ways to improve customer satisfaction. This way, they stick with the brand, increasing profitability and reputation.

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. Marketing blunders that negatively impact brands include overwhelming customers with excessive messages, leading to marketing fatigue, and conflicting messages and promotions across various channels.

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Employee Satisfaction Surveys: How to Keep Teams Happy and Thriving

GetFeedback

Employee satisfaction surveys are becoming common practice in companies that want to be at the top of their industry. An employee satisfaction survey is a useful tool for collecting and acting on employee feedback to create these successful outcomes in your organization. How employee satisfaction surveys can help.