Moments That Matter in the Customer Experience: How Driver Analysis Helps Identify Which to Focus on & Why
InMoment XI
DECEMBER 7, 2022
In our recent blog , we discussed how you can improve your customer experience (CX) strategy in five simple steps. Their choice to support a brand is more than just rational decision-making; it’s about emotions, too. It may also be effective to rate some MTMs on a battery of actional deep-dive attributes.
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