Gainsight

FEBRUARY 8, 2024

In this blog post, we delve into the transformative changes reshaping the CS landscape and explore how CS teams can adapt to this new reality. Company-Wide Alignment on Maximizing Customer Experience and Revenue Another shift in the tide comes from revenue alignment not only needing to take place between Marketing and Sales.

Customer Success 52

Customer Success 2024 Touchpoint Financial 52

ShepHyken

MAY 4, 2018

The digital marketer may see the website as the key to producing a great customer experience, while the customer service pro may see training and culture as the keys to customer experience. They both are, because the reality is that there are three essential stages of customer experience: before, during and after the sale. Who’s right?

Blog 81

Blog Customer Experience Advertising Sales 81

TechSee

JUNE 16, 2022

Jim Iyoob is responsible for Etech’s strategy, marketing, business development, IT, program implementation, operational excellence, and product development across all Etech’s existing lines of business. Additionally, he executes on challenges and maintains a forward-thinking mindset aligned with the organizational mission and vision.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

Experience Investigators by 360Connext

NOVEMBER 20, 2014

While with traditional enterprise sales the customer is paying for a one-off purchase that may or may not go hand-in-hand with an annual service fee, SaaS companies are constantly having to cultivate the customer relationship if they are to stay in business. Success means moving the relationship beyond the sale.

Customer Experience 302

Customer Experience Chief Customer Officer Events 2003 302

Retently

NOVEMBER 17, 2023

From tracking the real, long-term results of a campaign to judging the potential for customers to refer your company to their friends and colleagues, Net Promoter Score is a versatile metric that belongs in any marketing manager or consultant’s arsenal. This gives you a Net Promoter Score that serves as a customer satisfaction baseline.

Net Promoter Score 78

Net Promoter Score NPS Marketing Management 78

BirdEye

MAY 24, 2023

Types of referral programs Setting up a referral program 7 popular referral incentive ideas FAQs about referral program ideas Boost sales with your referral program ideas Do referral programs work? According to research, up to 78% of marketing experts agree word of mouth is the ultimate strategy to get more leads.

Social Media 98

Social Media Reference Sports Sales 98

ShepHyken

MAY 25, 2018

Marketing has always been about pushing products, and service has been about solving problems, but that’s an outdated outlook. We can only create an excellent experience when we understand what’s going on with each specific individual – their context – and align our approach. Focus on the context – not the function.

Customer Relationships 74

Customer Relationships Blog Call Center Presentation 74

BirdEye

SEPTEMBER 29, 2023

It helps you define brand strategies , choose product development tools, and find the proper channels for your sales team to engage with your customers. That is why businesses invest in developing buyer personas before they get out there in the market. You may also know them as customer, audience, or marketing personas.

Insurance 109

Insurance Social Media Multi-Channel Advertising 109

Upstream Works

DECEMBER 6, 2021

We’ve discussed the importance of digital channels in this previous blog post. Align the Entire Business on the CX Strategy. A holistic approach to CX means that all business units should be aligned when deploying new tools for customer engagement. Here are three key considerations for moving forward.

Contact Center 78

Contact Center Call Center Social Media Touchpoint 78

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

SurveySensum

JANUARY 24, 2024

One of our long-time SaaS clients, Alice, launched her business a few years ago, and her project management tool skyrocketed as it solved a few drawbacks of existing tools in the market. Because the challenge is to prioritize which one – how to identify the one that has the biggest impact or aligns with the business goal.

Roadmap 52

Roadmap Feedback Demo Customers 52

ShepHyken

NOVEMBER 10, 2017

In addition, and because of chat support aligning with fast-paced lifestyles, live chats have a better chance of succeeding with both prospective and existing customers to drive revenue growth. A digital marketing consultant, he has experience in things including branding, promotions and page optimization, along with research and strategy.

Customer Journey 74

Customer Journey Blog Fashion E Commerce 74

Totango

JULY 31, 2020

In fact, 60% of the audience stated they’ve lost accounts because they were unaware that their key stakeholders and influencers were not aligned or left the organization. Lucid unites buyers and sellers of survey samples in over 90 countries – bridging the divide between global questions and human answers.

Engagement 107

Engagement Events Customer Success 2020 107

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

ShepHyken

APRIL 27, 2018

An e-commerce site always needs to be tweaked and fine-tuned to align with ever-evolving business needs and customer expectations. Make sure reps are easily reachable for after sales inquiries and feedback via instant chat, social media, email, and phone. It just happens. – Shep Hyken. Utilize Social Media.

E Commerce 82

E Commerce Blog Social Media User Experience 82

BirdEye

APRIL 28, 2023

If so, then effective insurance marketing strategies are the way to go. In this blog post, we’ll be discussing seven different strategies that can help you boost your business’s profits and get the most out of every client interaction. You can also expand your referral program through affiliate marketing.

Insurance 98

Insurance Marketing Social Media Loyalty Programs 98

Integrity Solutions

APRIL 16, 2021

Most businesses like to say they’re customer-centric, but in many cases, it only applies to a specific function or department, like sales or customer service. Even then, we often see that there’s really a product-focused or sales-driven mindset that’s influencing how people behave.

Customer Centricity 121

Customer Centricity Culture Competitive Advantage Customers 121

ChurnZero

DECEMBER 21, 2023

Designing a successful post-sale strategy requires choices, says CXology’s Tim Conder. You can find even more of Tim’s answers on the CXology blog here. You can find even more of Tim’s answers on the CXology blog here. Q: Is there a proven strategy for engagement and continual alignment?

Sales 52

Sales Customer Success Webinar Tourism 52

CX University

MARCH 18, 2024

Understanding Hyper-Personalization Hyper-personalization is a data-driven marketing strategy that uses artificial intelligence (AI), machine learning, and big data analytics to deliver personalized content, products, and services to customers on a one-to-one basis. Market Share and Customer Success. Customer Retention.

Customer Experience 52

Customer Experience Retail 2023 2022 52

Totango

NOVEMBER 8, 2023

Pendo and Mixpanel, two leading solutions in the enterprise software market, give SaaS companies the power to track and analyze product usage across their customer base—creating a rich set of data and insights key to designing, iterating, and improving the customer experience. Looking for a different integration?

Customer Retention 94

Customer Retention Customer Success Events Customer Journey 94

Totango

JUNE 21, 2023

The cross-functional nature of customer success As we continue to redefine the landscape of customer success (CS), one thing is clear: the customer journey is a collaborative endeavor that involves marketing, sales, customer success, and product teams.

Communication 86

Communication Customer Success Customer Journey Webinar 86

ShepHyken

SEPTEMBER 29, 2017

An amazing interaction – or magic moment – can seed thousands or millions of future sales. Start with the interactions that you recognize as mission-critical to your operation: marketing, customer service, sales, service delivery, product features, etc.

Blog 54

Blog Measurement Interaction Article 54

Feedbackly

AUGUST 17, 2023

If you want to find whether your brand’s appeal makes a good first impression or customers find the after-sales service satisfactory, EVI® can help. It’s also noteworthy that fostering a strong emotional engagement with your customers can help you increase your competitiveness in the market.

Touchpoint 98

Touchpoint NPS Metrics Omnichannel 98

BirdEye

MAY 15, 2023

But creating such a plan isn’t easy — it requires knowledge of marketing techniques, research into customer behavior, and understanding how people interact with brands. A successful brand strategy extends beyond just the prospect of sales and earnings. You’ll also want to know the latest market trends and industry advancements.

Brands 98

Brands Social Media Communication Consumers 98

Blueshift

JULY 5, 2023

Either way, receiving a gift that doesn’t align with your desires can be disappointing and create an awkward situation. The same idea applies to marketing. You need to target the right audience with the right message; otherwise, you risk alienating potential customers and missing out on valuable sales.

Marketing 52

Marketing Blog Sales Customers 52

Feedbackly

MARCH 1, 2024

Brands that are serious about delivering a better customer experience and retaining their position in the market will focus a lot on understanding customers at an emotional level, taking feedback seriously, and aligning their strategies with the values endorsed by their clientele. This is where the gold lies. Would like to learn more?

2024 59

2024 Metrics Webinar Brands 59

BirdEye

DECEMBER 28, 2023

Geofencing marketing works similarly – It’s like setting up invisible storytelling corners around a business. This digital marketing method ensures that the right message reaches the right person at just the right spot. This digital marketing method ensures that the right message reaches the right person at just the right spot.

Marketing 57

Marketing Advertising Social Media Events 57

Optimove

NOVEMBER 21, 2023

Why It Matters: To create a shopping experience that’s truly engaging and personalized, marketers have to start with the customer. Incorporate these Customer-Led Marketing tactics into your product recommendation strategy and watch customer lifetime value improve. Opti-X enables real-time product recommendations that are spot on.

Sales 72

Sales Social Media User Experience Consumers 72

Optimove

DECEMBER 19, 2023

It forms the foundation of effective CRM strategies, guiding marketers to deliver precisely targeted, relevant messages to consumers at the right moment to drive desired actions. This not only improves higher margin sales conversion rates — it also drives loyalty and increases lifetime customer value.

E Commerce 59

E Commerce E-support Download Lifetime Customer 59

BirdEye

MARCH 29, 2024

This significant finding underscores the imperative need for real estate professionals to harness the power of social media to stay competitive and relevant in today’s market. That’s why we’ve created this blog that features seven networks that every realtor should be a part of.

Social Media 57

Social Media Sales Advertising Connections 57

ChurnZero

FEBRUARY 26, 2021

Is your Customer Success team: Butting heads with Sales during onboarding. Getting bombarded by Marketing for unrestricted customer access. Set crystal-clear rules of engagement between Sales and Customer Success. Take the initiative to align on your product roadmap. All of the above (and more).

Customer Success 59

Customer Success Management Roadmap Feedback 59

SurveySparrow

MARCH 5, 2024

In this blog post, we will learn more about executive dashboards and how different industries use them for industry-specific dashboard solutions. Use of Executive Dashboards in Different Industries: Retail Industries: With the thriving retail business, being on top of the market has become crucial for retailers. But how do they do it?

Insights 52

Insights Net Promoter Score Hospitality Healthcare 52

Totango

APRIL 1, 2022

It is a place where team members from every department – from Customer Success to Marketing to Sales to Product and more – can effortlessly align, share, activate and show off customer campaigns and programs in real-time. With Totango’s Customer Experience Canvas , your entire company can collaborate in one shared workspace.

Customer Experience 122

Customer Experience Customer Journey Customers Customer Success 122

Totango

APRIL 6, 2023

With budgets being cut, staff being laid off, and sales cycles getting longer, many businesses are feeling the pressure, especially in the tech sector. This enables ongoing alignment between go-to-market teams and easy attribution to CS for expansion opportunities. It’s no secret that businesses have been hit hard in 2023.

Innovation 88

Innovation 2023 Customer Success Sales 88

Totango

SEPTEMBER 22, 2023

We partner with expert vendors across categories in order to support our vision that customer success requires superior alignment across the C-suite to drive business outcomes and customer value.” And, CS has the technology and customer data to feed product, sales, and marketing with the integrated insights to drive innovation forward.

Multi-Channel 116

Multi-Channel 2023 Customer Success Omnichannel 116

Feedbackly

NOVEMBER 17, 2022

However, as we have pointed out in our previous blogs, NPS alone is not enough to gain a good overview of customer experience because it is a survey designed for the post-purchase phase. Businesses can also compare EVI® data with other organizational data on sales and growth to identify useful correlations. Why Use EVI® with NPS?

NPS 98

NPS Net Promoter Score Touchpoint Metrics 98

Totango

JULY 15, 2021

The COO may be tasked with managing a variety of issues for the company, including financial growth, development, sales, marketing, research and human resources. They are tasked with aligning all revenue-related tasks, such as pricing, sales, customer support, marketing and revenue management.

Chief Customer Officer 125

Chief Customer Officer Customer Centricity Loyalty Programs Customer Success 125