Forrester Report on the State of Customer Analytics 2018
CloudCherry
FEBRUARY 26, 2019
In this blog, we will discuss the key highlights of this report. Some of the top indicators of growing maturity are: Predictive Analysis is gaining popularity: Studying customers’ past behavior is no longer enough. 89% of respondents use predictive analysis as opposed to the 83% who use basic reporting. is a good start.
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